London – VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has announced a significant leadership change. After five years of service, Spencer Berwin, the former Co-CEO of JCDecaux UK, will step down as non-executive Chair and Board member of VIOOH. Nick Parker will succeed him as the new non-executive Chair, effective 2 September 2024.
Nick Parker is a highly regarded leader in the OOH media industry with extensive experience from his tenure at WPP, a leading media agency group. Parker has been instrumental in the growth and evolution of out-of-home (OOH) media over the past 25 years. At WPP, he expanded Kinetic’s influence, making OOH more accessible to advertisers and pioneering its transition to programmatic trading.
Parker’s expertise is expected to accelerate VIOOH’s growth, focusing on two strategic initiatives: enhancing partnerships with media owners in the 22 markets where VIOOH operates and strengthening relations with digital media agencies to boost global DOOH programmatic ad spend.
Spencer Berwin commented on his departure, saying, “It has been my greatest pleasure to support VIOOH as its non-executive Chair since its creation. VIOOH has gone from strength to strength since it launched in June 2018, growing at an exponential pace and expanding its geographic footprint. Along the way, VIOOH has gathered a unique set of talents and been able to fulfil its role of accelerating the digital and programmatic transformation of the OOH media channel. I wish Nick every success in his new role.”
Nick Parker expressed his enthusiasm for the new role, stating, “I could not think of a better position to leverage my passion for this media, with my global experience of the OOH ecosystem and relations with major stakeholders of the OOH industry. VIOOH has grown significantly over the past six years, expanding its footprint over four continents and positioning itself as a premium tech powerhouse, which made the opportunity to join its Board as non-executive Chair and to continue the next phase of growth a no-brainer. I look forward to working with the VIOOH leadership team and the wider VIOOH board.”
Jean-Christophe Conti, CEO of VIOOH, also welcomed Parker’s appointment, highlighting its importance for VIOOH’s mission. “This is a truly exciting time for VIOOH, to have the privilege of working with a leader in the OOH media industry such as Nick. I am looking forward to working with him to support VIOOH in its overall mission to build the leading global programmatic DOOH ecosystem. Helping to guide VIOOH to accelerate its strategic agenda, unlock further opportunities and keep building a platform with innovative features will enable new digital buyers to embrace the benefits, values, and growth potential of programmatic DOOH.”
