Sunday, July 21, 2024

Mediabridge Partners with Taptap Digital for Enhanced Location-Based Advertising

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Mediabridge, a UK-based and international out-of-home (OOH) planning and buying company, has announced a strategic partnership with Taptap Digital. This collaboration aims to enhance Mediabridge’s OOH planning capabilities by integrating advanced location intelligence data and technology.

With a focus on delivering area-based marketing solutions to clients worldwide, Mediabridge is leveraging Taptap Digital’s platform to improve their understanding of customer locations and behaviors. This will enable them to effectively reach audiences through various channels, including traditional and programmatic OOH, mobile, audio, and connected TV (CTV).

David Payne, Co-founder and CEO of Mediabridge, highlighted the significance of this partnership: “Out of home has always delivered on the power of location. At Mediabridge, we emphasize an OOH-centric planning approach and apply complementary ‘location-enabled’ channels to build measurable outcomes for our clients. Taptap Digital’s location intelligence technology and unique approach to data provide us with the best possible platform to achieve this.”

Nigel Clarkson, Global CRO of Taptap Digital, added, “I have known the team at Mediabridge for many years and they are transforming traditional out-of-home planning into a more future-oriented geo-intelligence approach across multiple channels. We have enjoyed working with the team to ensure our data and technology platform is seamlessly integrated into their offerings for both traditional OOH and programmatic OOH. This partnership will enable them to offer global solutions to their UK and international clients.”

Álvaro Mayol, General Manager of Taptap Digital, commented on the partnership’s evolution: “Our collaboration with Mediabridge, which began in 2020, brings together the expertise of two innovators in the ad tech industry. This partnership focuses on the UK market while also exploring global opportunities in sectors such as luxury and travel. By leveraging our area-based omnichannel DSP, we are excited to unlock new possibilities in the OOH sector, particularly in digital OOH (DOOH), and connect DOOH with other channels like mobile.”

About Taptap Digital

Taptap Digital is an area-based marketing platform that helps brands discover and reach their ideal customers without the need for cookies. Their predictive and real-time modeling of georeferenced data enables smarter audience definition and discovery for better planning, activation, and reporting across CTV, DOOH, digital audio, desktop, and mobile. For more information, visit Taptap Digital.

About Mediabridge

Mediabridge aims to make Out of Home media accessible, transparent, and accountable through technology. They leverage best-in-class data and technology to integrate outdoor media planning within omnichannel strategies, building brands and driving tangible results. For more information, visit Mediabridge.

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