Wednesday, July 24, 2024

VMO Unveils The Halo: The Longest Digital Curved Screen in the Southern Hemisphere

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Sydney – VMO has launched “The Halo,” a 40-metre-wide digital curved screen, at Sydney’s Lower North Shore. This installation is part of the newly developed Mall 88, a retail precinct developed by JQZ.

Mall 88 is a $1.6 billion mixed-use development in St Leonards, featuring a three-level shopping center anchored by a Coles supermarket, a public library, A-grade commercial office spaces, over 600 luxury residential apartments, and an open-air plaza with a dining precinct. The precinct is located near St Leonards train station and the future Crows Nest Metro Station, making it a pedestrian-friendly hub with access to community facilities and public transport.

The Halo, the longest digital curved retail screen in the southern hemisphere, spans 40 metres across the main thoroughfare of the precinct. It provides a unique advertising opportunity for brands. Alongside The Halo, 15 digital floor and ceiling-mounted panels are positioned near Coles and other key retailers to enhance advertising reach.

A JQZ representative commented on the partnership with VMO, stating, “Selecting VMO as our new media partner at Mall 88 was driven by our desire to elevate our outdoor media approach to a superior level of quality and innovation. The collaborative efforts demonstrated by the team in crafting and implementing optimal solutions across the precinct have truly exceeded our expectations.”

Anthony Deeble, Chief Commercial Officer of the HOYTS Group and VMO, said, “We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within. With the addition of Mall 88, we’ve created an incredible opportunity to launch our footprint within this retail environment in Sydney’s Lower North Shore, which will undoubtedly be one of the most sought-after locations nationwide.”

Paul Butler, Managing Director of VMO, added, “Mall 88 isn’t just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core. Situated in the prime of Sydney’s Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliver innovative advertising and brand experience opportunities to our partners.”


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