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Ynvisible and HST Partner to Expand E-Paper Display Market in Asia

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Ynvisible Interactive Inc., a provider of printed e-paper display technologies, has announced a new distribution agreement with Hardware & Software Technology Co., Ltd. (HST). This partnership aims to enhance Ynvisible’s market reach in China, Taiwan, Hong Kong, and Macau.

HST, a technology provider established in 1993, specializes in low-power wireless communication and biometric verification solutions. The company will use its market expertise and network to distribute Ynvisible’s e-paper displays, known for their thin, energy-efficient design, to a broader customer base.

Market Expansion and Collaboration Goals

The agreement is part of Ynvisible’s strategy to expand its international presence, offering e-paper solutions to a variety of industries. Johnson Chen, General Manager of HST, highlighted the demand for these displays, stating, “We see considerable potential for Ynvisible’s e-paper displays and significant interest among our customers for this cost-effective, energy-efficient technology.”

Technological Integration and Market Opportunities

The partnership also explores potential joint development projects. HST’s experience in Bluetooth Low Energy technology aligns with Ynvisible’s objectives, particularly in the Internet of Things (IoT) domain. Ramin Heydarpour, CEO of Ynvisible, noted, “We are excited to work with HST, whose knowledge of the local market and connections within the technology ecosystem are expected to support our growth in Asia.”

Strengthening Presence in Asia

This collaboration with HST complements Ynvisible’s existing partnership with Ynvitech, reinforcing its distribution network across Asia. The company aims to provide sustainable and flexible e-paper display solutions across various sectors, including retail, healthcare, logistics, and industrial applications.

About Ynvisible, Web: ynvisible.com
HST: hstnet.com.tw/

Creative Realities Expands into Latin America, Launching Operations in Mexico

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Creative Realities, Inc., a prominent provider of digital signage and media solutions, has announced a strategic expansion into the Latin American market, starting with Mexico. This significant move is spearheaded by the appointment of Julian Arcila as the new Managing Director for Latin America, reflecting the company’s commitment to broadening its presence and leveraging the booming digital signage market in the region.

Creative Realities is responding to increased market demand and growth opportunities in Latin America. With a strong base in North America, the company is now focusing on expanding its reach to offer digital signage solutions across Mexico and other Latin American countries. CEO Rick Mills highlighted the importance of this expansion, stating, “We are entering as a significant provider in the region, which adds confidence for our customers.”

To lead this expansion, Julian Arcila has been appointed as the Managing Director for Latin America. Arcila, based in Miami, brings over 15 years of experience in global business development and product marketing. He will focus on adapting Creative Realities’ services to meet the specific needs of the Latin American market. “Understanding the local cultural and operational differences is crucial to our approach,” Arcila noted.

Creative Realities plans to establish local partnerships and teams in Mexico to enhance its market presence. The company is launching several initial projects, including proof-of-concept initiatives with clients operating over 3,000 locations. The focus will be on sectors such as Quick Service Restaurants (QSR), retail, convenience stores, and sports and entertainment venues.

The company’s offerings include a comprehensive suite of services, such as strategic consulting, custom CMS platforms, mobile integration, and ongoing support. This end-to-end service model aims to improve customer experiences, increase sales conversions, and optimize operations for businesses in the region. This move into Latin America follows Creative Realities’ recent expansion into the EMEA region, further extending its global footprint.

About CRI, Web: https://cri.com/

Out of Home Advertising Reaches $41.9 Billion, Forecasted to Hit $45.3 Billion in 2024

The World Out of Home Organisation (WOO) has unveiled its 2024 Global Expenditure Survey, showing substantial growth in the Out of Home (OOH) advertising sector. In 2023, global OOH expenditure reached $41.9 billion USD, accounting for 5.2% of global advertising expenditure. Projections suggest this figure will rise to $45.3 billion USD in 2024.

Comprehensive Survey Methodology

The 2024 WOO Expenditure Survey was conducted using a short-form questionnaire sent to WOO members and OOH associations worldwide. This year’s survey included responses from 109 members across 85 unique territories, representing 95% of global GDP and 78% of the global population. For unreported territories, data were modeled based on population and GDP per capita or excluded if necessary.

Historical Context and Recovery Trends

The survey builds on data from 2019 onwards, providing insights into the impact and recovery from the COVID-19 pandemic. It highlights the role of Digital Out of Home (DOOH) in driving sector growth. These insights enable WOO members and trade associations to leverage growth strategies from various markets.

Global OOH Volume and Share (2019-2024)

Global OOH vol share total media
Global OOH Volume and % Share of Total Media
  1. 2019
    • OOH Expenditure: $36.3 billion USD
    • OOH Share of Total Media Adex: 5.8%
    • Analysis: OOH advertising held a strong position with nearly 6% of the total media adex.
  2. 2020
    • OOH Expenditure: $30.7 billion USD
    • OOH Share of Total Media Adex: 5.0%
    • Analysis: The impact of the COVID-19 pandemic is evident, with a significant drop in OOH expenditure and its share of total media adex.
  3. 2021
    • OOH Expenditure: $36.1 billion USD
    • OOH Share of Total Media Adex: 4.9%
    • Analysis: A recovery phase begins, with OOH expenditure nearly returning to pre-pandemic levels, though the share of total media adex remains slightly lower.
  4. 2022
    • OOH Expenditure: $35.4 billion USD
    • OOH Share of Total Media Adex: 4.7%
    • Analysis: A slight decline in OOH expenditure, reflecting ongoing market adjustments post-pandemic, and a lower percentage of the total media adex.
  5. 2023
    • OOH Expenditure: $41.9 billion USD
    • OOH Share of Total Media Adex: 5.2%
    • Analysis: Significant growth in OOH expenditure, surpassing the $40 billion mark and increasing its share of total media adex to over 5%.
  6. 2024 (Forecasted)
    • OOH Expenditure: $45.3 billion USD
    • OOH Share of Total Media Adex: 5.3%
    • Analysis: Continued growth is projected, with OOH expenditure reaching $45.3 billion USD and its share of total media adex increasing slightly to 5.3%.

Regional Breakdown of OOH Expenditure for 2023

  • Asia-Pacific (APAC): Leads with $20.2 billion USD in OOH spend, representing nearly half of the global total and 40% of global GDP.
  • Europe: Reports $10.3 billion USD in revenue, aligning with its 25% share of global GDP.
  • North America: Follows with $9.4 billion USD.
  • Latin America (LATAM) and Africa: Trail with $1.3 billion USD and $0.7 billion USD respectively. Africa’s informal economy likely contributes to under-reporting.
OOH spend by region 2023
Global OOH Spend by Region for 2023
  1. Asia-Pacific (APAC)
    • OOH Expenditure: $20.2 billion USD
    • Analysis: APAC leads in OOH advertising spend, accounting for almost half of the global total. This dominance is indicative of strong market growth and investment in OOH formats in the region.
  2. Europe
    • OOH Expenditure: $10.3 billion USD
    • Analysis: Europe represents a significant portion of the global OOH market, aligning with its economic scale and mature advertising markets.
  3. North America
    • OOH Expenditure: $9.4 billion USD
    • Analysis: North America’s substantial OOH expenditure reflects its robust advertising industry, though it trails behind APAC and Europe.
  4. Latin America (LATAM)
    • OOH Expenditure: $1.2 billion USD
    • Analysis: LATAM shows a smaller share of global OOH spend, highlighting potential areas for growth and increased investment in the future.
  5. Africa
    • OOH Expenditure: $0.7 billion USD
    • Analysis: Africa’s OOH expenditure is the lowest among the regions, likely due to economic challenges and underreporting in informal markets. This suggests significant potential for future expansion and development.

Growth of Digital Out of Home (DOOH)

In 2023, DOOH expenditure reached $16.7 billion USD, making up nearly 37% of all OOH revenues. Investment in DOOH infrastructure varies globally:

Regional DOOH Penetration in 2023

dooh investment region total 2023
Investment in DOOH infrastructure – 2023
  1. Europe
    • DOOH as a % of Total OOH: 40%
    • Analysis: Europe leads in digital integration within the OOH sector, with 40% of its OOH advertising being digital. This reflects strong investment in DOOH infrastructure and technology.
  2. Asia-Pacific (APAC)
    • DOOH as a % of Total OOH: 36%
    • Analysis: APAC shows significant digital penetration, with 36% of OOH advertising being digital. This is indicative of the region’s focus on modernizing advertising methods.
  3. North America
    • DOOH as a % of Total OOH: 33%
    • Analysis: North America’s DOOH share stands at 33%, highlighting substantial adoption of digital formats within the OOH sector.
  4. Latin America (LATAM)
    • DOOH as a % of Total OOH: 31%
    • Analysis: LATAM’s digital penetration in OOH is at 31%, showing a growing trend towards digital advertising but with potential for further growth.
  5. Africa
    • DOOH as a % of Total OOH: 20%
    • Analysis: Africa has the lowest digital penetration in OOH advertising at 20%, suggesting significant opportunities for increased investment in DOOH infrastructure.

Global Digital Penetration

  • Global Digital Penetration Rate: 35.7%
  • Analysis: The global average indicates that DOOH represents 35.7% of the total OOH advertising spend. This figure underscores the increasing shift towards digital formats in the global OOH industry.

Top Global Markets DOOH

The growth potential of DOOH is evident in markets with heavy investments in DOOH screens, such as Australia (76% of OOH revenue), the UK (65%), Germany (41%), China (40%), and South Korea (40%).

Key Market Insights:

top markets DOOH percentage ooh
Top Global Markets DOOH – Digital as a % of OOH
  1. Mainland China
    • DOOH Expenditure: $4.5 billion USD
    • DOOH as a % of Total OOH: 40%
    • Analysis: Mainland China has the highest DOOH expenditure, reflecting substantial investment in digital advertising.
  2. United States
    • DOOH Expenditure: $2.9 billion USD
    • DOOH as a % of Total OOH: 33%
    • Analysis: The United States shows significant DOOH spend, with digital formats making up a notable portion of its OOH market.
  3. Germany
    • DOOH Expenditure: $1.3 billion USD
    • DOOH as a % of Total OOH: 41%
    • Analysis: Germany has a strong DOOH presence, with digital formats constituting a large part of its OOH advertising spend.
  4. Japan
    • DOOH Expenditure: $0.5 billion USD
    • DOOH as a % of Total OOH: 18%
    • Analysis: Japan’s lower percentage of DOOH indicates room for growth in digital advertising formats.
  5. United Kingdom
    • DOOH Expenditure: $1.1 billion USD
    • DOOH as a % of Total OOH: 65%
    • Analysis: The UK is a leader in DOOH adoption, with digital formats comprising the majority of its OOH advertising spend.
  6. France
    • DOOH Expenditure: $0.3 billion USD
    • DOOH as a % of Total OOH: 20%
    • Analysis: France shows a modest investment in DOOH, indicating potential for further digital integration.
  7. South Korea
    • DOOH Expenditure: $0.4 billion USD
    • DOOH as a % of Total OOH: 40%
    • Analysis: South Korea’s significant DOOH share highlights its advanced digital advertising infrastructure.
  8. Australia
    • DOOH Expenditure: $0.6 billion USD
    • DOOH as a % of Total OOH: 76%
    • Analysis: Australia leads globally in DOOH share, with digital formats dominating its OOH market.
  9. Canada
    • DOOH Expenditure: $0.2 billion USD
    • DOOH as a % of Total OOH: 28%
    • Analysis: Canada has a moderate level of DOOH investment, with digital formats representing a smaller share of the OOH market.
  10. Italy
    • DOOH Expenditure: $0.2 billion USD
    • DOOH as a % of Total OOH: 29%
    • Analysis: Italy shows a similar pattern to Canada, with a smaller but significant portion of OOH spend going to digital formats.

Programmatic DOOH Growth

Programmatically traded DOOH reached $1.2 billion USD globally, representing 8.1% of total DOOH revenues. This figure is expected to grow in the 2025 report due to increased market adoption and improved reporting.

Global Programmatic DOOH Spend in 2023

pdooh spend dooh 2023
  1. Global pDOOH Expenditure: $1.2 billion USD
    • Analysis: The global pDOOH expenditure reached $1.2 billion USD in 2023. This indicates a significant investment in programmatic advertising technologies, which automate the buying, selling, and delivery of DOOH advertising.
  2. pDOOH as a % of Total DOOH Spend: 8.1%
    • Analysis: Programmatic DOOH represents 8.1% of the total DOOH advertising spend. This percentage showcases the growing trend towards automation and data-driven advertising solutions within the digital OOH market.

The World Out of Home Organisation’s Global Expenditure Survey provides essential insights into OOH market dynamics and growth trends. Detailed geographical data and historical trends from 2019 to 2024 are available to WOO members through the organization’s website.

For more detailed information, visit the World Out of Home Organisation’s website.

Visix Introduces New Epaper Desk Sign for Sustainable Office Solutions

Visix has announced the launch of the EPS 27 epaper desk sign, expanding its sustainable space management offerings. This new addition is a wireless, battery-powered E Ink sign designed to display desk reservations in hybrid office environments. The EPS 27 measures 3.1” x 0.6” x 1.7”, weighs 1.3 ounces, and features long-life batteries lasting up to five years. It includes a convenient desk edge mount, providing an energy-efficient solution for modern workplaces.

Trey Hicks, Chief Operating Officer and Chief Sales Officer at Visix, stated, “As more offices adopt flexible work models, the need for efficient workspace management becomes critical. Our larger epaper signs are popular for displaying bookings and schedules outside rooms. Now, with the EPS 27 and the compact EPS 42, clients have versatile options for desk reservations and QR code bookings.”

The EPS 27 can be used independently or integrated into a comprehensive space management system. This system includes epaper desk and room signs, the Choros AR space booking platform, and ultra-low-power availability lights. Choros is a bring-your-own-device (BYOD) platform enabling users to scan QR codes to book rooms, desks, and other shared spaces via smartphones. Managed in the cloud, Choros eliminates the need for additional hardware.

Choros can be paired with LoRaWAN® availability lights, which use only 0.60 watts of power and can operate on existing PoE infrastructure. These lights provide immediate workspace availability information. Bookings are displayed on wireless, battery-powered epaper signs outside rooms and attached to desks, showing both Choros QR codes and reservations.

Integrating a smartphone-based booking system with energy-efficient lights and signs allows organizations to reduce energy consumption and costs. This approach supports environmental compliance and creates a greener workplace, appealing to today’s socially conscious employees and customers.

“We aim to offer a practical, affordable, and eco-friendly space management solution,” Hicks added. “Organizations are addressing multiple challenges, including the shift to hybrid work, employee engagement, and sustainability goals. Our innovations are designed to help them succeed in these areas.”

About Visix – Web: visix.com

Sharp Electronics Introduces Advanced Colour ePaper Displays in Canada

Sharp Electronics of Canada Ltd. (SECL) has launched the Sharp EPC131 and EPC251 Advanced Colour Display Series in Canada. These new 13” and 25” ePaper displays are designed to provide high image quality, enhanced functionality, and reliability even without power. The displays are aimed at sectors such as hospitality, transportation, retail, and education.

“Our new EPC131 and EPC251 displays exemplify Sharp’s commitment to innovation and quality,” said Milenko Cepo, Director of Visual Solutions Sales at SECL. “These ePaper displays offer a sustainable alternative to traditional poster boards and printed posters. They support content delivery through Content Management System (CMS) partners or via USB, WiFi, or Bluetooth.”

These displays are designed for easy installation with a slim, lightweight design that supports various orientations—landscape, portrait, face-up, and face-down. Multiple mounting points and optional battery integration enhance their versatility. The ePaper displays are suitable for digital signage, presentations, and interactive learning.

“Sharp is committed to sustainability, and the EPC131 and EPC251 series reflect this commitment with energy-efficient operation and eco-friendly features,” said Kalden Tsung, Product Marketing Manager of Visual Solutions at SECL. “These displays reduce power consumption without compromising performance, aligning with Sharp’s environmental goals.”

The Sharp ePaper displays offer visibility with zero power consumption for static images and minimal power usage for image updates. They maintain legibility in bright and semi-outdoor settings with low reflection and a paper-like quality.

About Sharp Electronics of Canada Ltd.

Sharp Electronics of Canada Ltd., a subsidiary of Sharp Electronics Corporation, provides business solutions and consumer electronics. Their products include home appliances as well as business solutions like professional displays, and interactive touchscreens. For more information, visit Sharp Electronics of Canada Ltd..

Julia Baumgartner Joins Datapath as Business Development Manager for DACH Region

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Derby, UK – Datapath, a company specializing in visual solutions engineering, has announced the appointment of Julia Baumgartner as the Business Development Manager for the DACH region, which includes Germany, Austria, and Switzerland. This strategic hire aims to enhance Datapath’s operations in this key market, known for its significant technological investments and strong economic performance.

Julia Baumgartner brings extensive experience in the audiovisual sector, particularly in KVM (keyboard, video, mouse) and control systems. She spent over eight years at kvm-tech electronic gmbh, where she progressed from international sales roles to Managing Director.

In her new role, Julia will work closely with Vladimir von Kendjelic-Gorcey, Datapath’s Sales Manager for DACH and the Western Balkans. Together, they will focus on driving business growth, especially for Datapath’s Aetria solution, designed for control rooms and multi-source video management.

“Germany is a pivotal market within the EMEA region, and strengthening our presence here is a priority for Datapath,” said Phil Davenport, Director of Sales and Operations EMEA at Datapath. “Julia’s technical expertise and multilingual skills make her an excellent fit for this role. With Julia and Vladimir working together, we are confident in our ability to deliver exceptional service to both established and new customers in the region.”

Julia expressed her enthusiasm about joining Datapath: “I look forward to driving new business and leveraging my familiarity with KVM technology to enhance Datapath’s offerings. The company’s commitment to advancing control room operations and the progress of the Aetria solution are impressive. I am eager to contribute to Datapath’s momentum in Germany and surrounding territories.”

About Datapath, Web: https://www.datapath.co.uk/

VIOOH and Intersection Announce Partnership for pDOOH Advertising Across Major US Cities

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VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has formed a new nationwide partnership with Intersection, a prominent out-of-home media and technology company. This collaboration aims to expand programmatic media buying opportunities across the United States.

Intersection operates in major urban centers such as New York, Chicago, and Philadelphia, providing extensive coverage through thousands of strategically placed digital screens. These screens are located in high-traffic areas near major retail hubs, corporate offices, and transportation hubs, ensuring high visibility for both pedestrians and drivers.

Through this partnership, US and international buyers will have programmatic access to Intersection’s network of over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports via VIOOH’s Trading Manager platform. This integration offers real-time access to a broad range of DOOH advertising opportunities.

Jean-Christophe Conti, CEO of VIOOH, commented, “This partnership broadens our programmatic DOOH offerings in the US. Intersection’s extensive network of digital screens in key cities aligns with our goal to create more commercial opportunities for advertisers. We are pleased to provide enhanced capabilities for US-based and international buyers to effectively target American audiences.”

Chris Grosso, CEO of Intersection, stated, “We are excited to collaborate with VIOOH to extend programmatic DOOH access to more buyers, both domestically and globally. Our strategically located media assets efficiently connect brands with their target audiences. Partnering with VIOOH offers brands more opportunities to engage diverse audiences and simplifies the buying and measurement of out-of-home media.”

About Intersection

Intersection is an out-of-home media and technology company that enhances urban life through programming, consumer amenities, and advertising solutions. Its products, including free internet access and real-time information services, make city living more convenient and sustainable. Intersection’s data-driven approach helps brands reach valuable, diverse urban audiences at scale. For more information, visit www.intersection.com.

About VIOOH

InfoComm Asia 2024 Sees Record 21% Attendance Growth

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Bangkok, Thailand – InfoComm Asia 2024, the leading professional audiovisual (Pro AV) and integrated experience event in Asia, concluded its 4th edition at Queen Sirikit National Convention Center (QSNCC) on 19 July 2024. The event attracted 8,817 unique visitors from over 50 countries, marking a 21% increase from the previous year.

Held from 17 to 19 July, InfoComm Asia 2024 brought together industry professionals from across the APAC region to explore the latest technological innovations. Chris Kee, Executive Director of Product Management at Christie, remarked, “InfoComm Asia has evolved into an international showcase, connecting us with visitors from Southeast Asia, Taiwan, China, and India.”

David McKinney, Managing Director at GenerationAV, highlighted the event’s extensive regional reach, saying, “From day one, we’ve seen customers from all across Asia. InfoComm Asia stands out as a truly pan-Asian show.” Niko Walraven, Area Vice President APAC of Neat, shared his positive experience, noting the significant increase in attendance and interest at their expanded booth.

David Lau, Industry Development Director of Shenzhen Absen Optoelectronic Co. Ltd., emphasized the event’s value for networking and business opportunities, stating, “InfoComm Asia is essential for anyone in the Pro AV industry. Most of the big brands are here, and it’s a great opportunity to learn about the latest in AV technology.”

High-Value Attendees and Record Exhibitor Participation

InfoComm Asia 2024 featured 180 exhibitors showcasing 280 brands, including 99 new exhibitors and over 350 new product launches. This year’s event provided a comprehensive look at the latest Pro AV offerings for Asia’s dynamic market, with innovations in fields such as advertising displays, extended reality (AR/VR/MR), smart classrooms, and location-based audio immersion.

Highlights from the event included:

  • CLT’s F-Board, the world’s first backward automatic folding all-in-one LED display.
  • Neat’s booth, designed in partnership with IKEA, featuring the Neat Board 50 in real-world settings.
  • Harman’s refreshed AMX portfolio and new MUSE automator platform.
  • INFiLED’s WK series, a fine pixel pitch, ultra-thin, high-resolution digital LED display.
  • Sennheiser’s TeamConnect (TC) Solutions for the unified communications AV bar market.

The event attracted a diverse international audience, including industry delegations from the Asia Pacific region and high-profile end users such as the Ministry of Culture and the Ministry of Digital Economy and Society of Thailand, Bangkok Mass Transit Authority, and leading corporations like CP Group and Thai AirAsia.

Enriching and Engaging Summit Program

The InfoComm Asia Summit 2024 offered a comprehensive conference program with 53 sessions across 17 tracks, drawing 2,409 delegates – nearly 2.3 times the number of attendees from the previous edition. Led by 80 industry experts and thought leaders, the Summit provided valuable insights into the evolving Pro AV and technology landscape. Christina Tse, Co-founder and Advisor of Pantheon Lab, praised the event, noting the opportunity to connect with industry leaders and experts passionate about innovation and technology.

Upcoming Events: InfoComm India 2024 and InfoComm Asia 2025

Building on the success of InfoComm Asia 2024, the industry looks forward to InfoComm India 2024, scheduled for 3-5 September in Mumbai, India. InfoComm Asia 2025 will return to Bangkok from 23-25 July 2025. June Ko, Executive Director of InfoComm Asia, stated, “The growth we experienced reflects the market’s need for enhanced technologies. We invite our community to also join us at the upcoming InfoComm India event to explore more innovations.”

For more info, visit the official website www.infocomm-asia.com.

EcoVista Achieves Carbon-Neutral Status in AV Industry

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Birmingham, UK – EcoVista, a specialist in large format LED display integration, has announced its achievement of carbon-neutral status. This milestone positions EcoVista as one of the first AV industry system integrators and the first in the UK to achieve this distinction.

Founded in 2023, EcoVista has prioritized environmental responsibility from the beginning. Partnering with Planet Mark, a sustainability certification organization, EcoVista has implemented comprehensive carbon tracking and offsetting measures across its operations in the US and EMEA.

“Sustainability has been a priority for EcoVista since our inception,” said Dave Neale, Managing Partner of EcoVista. “We recognized the environmental impact of our industry and committed to reducing carbon emissions. Achieving carbon-neutral status reflects the dedication of our team over the past year.”

Through detailed carbon reporting and monitoring, EcoVista has tracked over 170 tons of carbon emissions in the past 12 months. Clients including JCDecaux, Open Media, Progressive Outdoor, London Lites, and Limited Space have adopted EcoVista’s carbon tracking software, enabling them to make informed decisions to reduce and offset their carbon footprints.

Carbon offsetting is facilitated through verified Gold Standard schemes, such as the Cookstoves Project in Ethiopia, which reduces wood usage and carbon emissions by 40% for coffee farmers. Over the next year, EcoVista plans to extend its carbon tracking and offsetting efforts to all projects, supporting further sustainability initiatives.

Kerrie Cooper, EcoVista’s Operations Director, stated, “Providing clients with reliable data on their carbon footprint allows them to deliver projects sustainably. We also share this information with supply chain partners to improve product sustainability. We are committed to ongoing improvement and encouraging industry-wide change.”

For more information, visit EcoVista Solutions.

CrowdStrike Windows Update Bug Causes Global IT Chaos, Including Digital Signage

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19-July-2024 – Many of you are waking up to the news of a major IT disruption caused by a new Microsoft update bug from CrowdStrike. This unexpected issue has affected operations across various sectors, including airports, banks, and businesses running Windows OS. This CrowdStrike update bug has also hit the digital signage industry hard, where many display systems are running on Windows media players.

The chaos stemmed from an update sent by CrowdStrike, a cybersecurity company based in Austin, Texas, to businesses that use its software to protect against hackers and online intruders. But when CrowdStrike’s new code reached computers that run Microsoft Windows software, the machines began to crash.

Impact on the Digital Signage Industry

Digital signage systems running on Windows OS have been significantly impacted by the update bug. Screens that once displayed crucial information and advertisements are now showing the dreaded Blue Screen of Death (BSOD). This outage has created significant disruptions, especially in high-traffic areas such as airports and retail environments where digital signage plays a critical role in communication and customer experience. Kiosk systems, where users interact for various services, are also affected.

The Fix: A Mixed Bag

The good news is that CrowdStrike has already provided a fix for the issue. However, the bad news is that applying this fix requires an on-site visit from a tech team. While the actual fix might take only 15-20 minutes to implement, the affected screens are unable to take remote connections due to the BSOD. This means a considerable amount of tech service hours will be needed to bring all affected screens back online.

  1. Impact on Businesses: Businesses relying on digital signage for marketing and information dissemination are facing downtime, potential revenue losses, and customer dissatisfaction.
  2. Response Time: The need for on-site technical support means that response times may vary, depending on the availability of technical personnel.

How to Fix the Issue

For those looking to fix the issue, CrowdStrike has provided detailed instructions in their official blog post. Here’s a summary of the steps you need to follow:

  1. Reboot the Host: Reboot the host to give it an opportunity to download the reverted channel file. If the host crashes again, proceed to the next steps.
  2. Boot into Safe Mode or Windows Recovery Environment: Boot Windows into Safe Mode or the Windows Recovery Environment. Using a wired network connection and Safe Mode with Networking can aid in remediation.
  3. Navigate to CrowdStrike Directory: Go to the directory %WINDIR%\System32\drivers\CrowdStrike.
  4. Delete the Faulty File: Locate the file matching “C-00000291*.sys” and delete it.
  5. Boot Normally: Reboot the host normally.

Note: For Bitlocker-encrypted hosts, you may require a recovery key during this process.

Detailed steps and necessary tools are available in the official CrowdStrike blog post. Make sure to follow each step carefully to ensure the fix is applied correctly.

The Chaos in Action

Videos and images of the chaos caused by this bug are being posted by many users on the internet. From airport flight information screens to bank teller systems, this CrowdStrike update has created significant business disruptions. Check out the few below from social media platform Twitter/X

The last time a bug caused such a widespread impact was during the Blaster Worm outbreak. The Blaster Worm, also known as the “Lovesan” worm, infected Windows XP and Windows 2000 machines, causing them to crash and restart continuously. Similar to the current issue, the Blaster Worm highlighted the critical importance of robust cybersecurity measures and rapid response capabilities.

Samsung Tizen 7.0: A Comprehensive Performance Analysis by signageOS

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A recent research report by signageOS, in collaboration with Screenfeed, evaluates the performance of Samsung’s latest Tizen 7.0 models for digital signage through rigorous testing and benchmarking methodologies. The report compares Tizen 7.0 to previous versions, other System-on-Chip (SoC) solutions, and external media players.

Evolution of Samsung Tizen

Samsung’s Tizen OS, introduced in 2012, has evolved significantly over the years. Starting with smart TV integration in Tizen 2.3 (2014), it offered faster boot times and a better interface. Tizen 3.0 (2017) brought 64-bit support and enhanced security, while Tizen 4.0 (2018) improved IoT integration. Tizen 5.0 (2019) added AI capabilities and 8K support, and Tizen 6.0 (2020) enhanced multitasking and connectivity. By 2021, Tizen 7.0 further optimized performance, advanced AI features, and improved security, delivering a more intuitive user experience and seamless integration with Samsung’s ecosystem.

Methodology and Scope of Testing

The signageOS performance report aims to provide an impartial assessment of Samsung Tizen 7.0’s capabilities. The testing included 61 scenarios grouped into 15 categories, covering a wide range of digital signage use cases. These scenarios included Full HD and Ultra HD video playback, HTML5 content rendering, video overlays, and multi-video playback. Special attention was given to real-life HTML5 applications to reflect the practical demands of the industry.

As stated by signageOS, testing was conducted using a Native Core App developed by signageOS, ensuring the correct usage of the platform’s features. Each test scenario was recorded in high resolution and analyzed for various performance metrics, such as video playback smoothness, transition times, and content synchronization.

Key Findings

QHC/QMC Models:

  • Achieved a 97% success rate, passing 59 out of 61 test scenarios.
  • Excelled in handling complex HTML5 content and multiple video playback.
  • Showed significant improvements in video-to-video transition times compared to earlier versions.
  • Notable strengths included seamless playback of transparent videos, smooth scrolling of HTML5 animations, and gapless image transitions.

QBC Models:

  • Achieved an 87% success rate, passing 53 out of 61 test scenarios.
  • Faced challenges with simultaneous playback of multiple videos and handling more complex HTML5 applications.
  • Performed well in full-screen playback, two-playlists playback, and mixed content scenarios but encountered issues with some advanced HTML5 playback scenarios.
  • Successfully handled video streaming, PiP (Picture in Picture), and video plus HTML5 overlay scenarios, maintaining high-quality playback and transition smoothness.

Comparative Analysis

The report highlights the progression of Samsung’s Tizen platform from its early iterations to the current Tizen 7.0. The QHC/QMC models showed marked improvements over the QBC models, particularly in handling complex and dynamic content. These enhancements make the QHC/QMC models suitable for a wider range of applications, including those requiring high performance and detailed content rendering.

Conclusions

The Samsung Tizen 7.0 platform, particularly the QHC/QMC models, provides a robust solution for mainstream digital signage needs. It surpasses previous versions of SSSP and competes well with external media players. However, the report suggests that individual implementations and use cases should be carefully evaluated to ensure optimal performance.

For the complete report, download it from the signageOS website: https://www.signageos.io/research/benchmark-tizen-7

For anyone planning to use digital signage with Tizen 7.0, this report provides a clear picture of what you can achieve. Whether you opt for the built-in SoC capabilities of Tizen 7.0 or choose to use external media players, this comprehensive analysis helps you make an informed decision to meet your requirements.

About signageOS Web: https://www.signageos.io/
About Screenfeed Web: https://www.screenfeed.com/

TelemetryTV Launches Ecommerce Store Featuring the TelemetryOS Box

TelemetryTV has announced the launch of its digital signage hardware online store, featuring the new TelemetryOS Box. This initiative aims to provide businesses with a comprehensive solution for managing digital signs, video walls, self-serve kiosks, and digital menu boards, while also reducing the overall cost of ownership.

TelemetryOS Box: Key Features

The TelemetryOS Box, now available in TelemetryTV’s online store, is designed for continuous 24/7 commercial use. It serves various sectors including enterprise, retail, banking, and healthcare, offering:

  • High Performance: Ensures efficient operation for demanding digital signage environments.
  • Robust Security: Advanced security protocols protect both content and networks from potential threats.
  • Seamless Integration: Integrates with existing IT infrastructure, reducing the need for additional resources.
  • Versatility: Supports multiple applications such as digital signage, IPTV streaming, and custom apps.

The TelemetryOS Box is engineered to streamline operations, offering a robust solution for digital signage management. Gersham Meharg, CTO of TelemetryTV, explains: “Businesses across various industries need integrated platforms to manage signage content, web applications, and devices simultaneously. The TelemetryOS Box ensures a consistent and reliable user experience by simplifying deployment and management. It’s optimized for the TelemetryTV platform, guaranteeing reliability and compatibility.”

Chris Hilliard, COO of TelemetryTV, highlights the operational advantages: “The TelemetryOS Box minimizes compatibility issues and potential problems, allowing businesses to focus on their core operations. It provides a robust, integrated system for managing digital signage content, web applications, and devices.”

To explore the full range of available devices, visit the TelemetryTV store at https://www.telemetrytv.com/

Gran Pantalla, Screensor Tech, and DENEVA Launch DigiTaxi Advertising Pilot in Madrid

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Gran Pantalla, Screensor Tech, and DENEVA have introduced DigiTaxi, a pioneering project in Madrid. This initiative integrates digital screens inside taxis to deliver personalized and geolocated advertising, making Madrid the first city in Europe to adopt such advanced advertising technology in its taxi fleet.

Gran Pantalla specializes in managing advertising spaces, Screensor Tech is an integrator of technological solutions, and DENEVA provides software for content management and audience measurement. This collaboration combines expertise in advertising, technology, and data analytics to deliver a state-of-the-art advertising platform.

DigiTaxi aims to revolutionize urban transportation advertising by offering dynamic, location-based content tailored to passengers’ profiles. Utilizing advanced artificial intelligence (AI) and Big Data technologies, the system allows advertisers to deliver highly relevant and engaging ads, maximizing campaign effectiveness.

The project began in June, with digital screens installed in select taxis across Madrid. These screens, equipped with DENEVA-developed software, manage content and audience measurement. This setup enables precise data collection to better understand and target the audience while respecting passenger privacy.

Marta Rodríguez, General Manager of Gran Pantalla, emphasized the project’s potential, stating, “This new model in a premium environment like taxis allows us to personalize content and reach customers more effectively than traditional methods.”

Miguel Grañena, CEO of Screensor Tech, highlighted the strategic importance of digitalizing taxis in Madrid. “Digitalizing taxis offers a unique opportunity to enhance urban transportation advertising, providing more effective and targeted campaigns,” Grañena noted. He also mentioned plans to expand this innovative solution to other major cities in Spain.

DigiTaxi is designed to offer a new experience for passengers. The digital screens are expected to keep passengers engaged during their rides, potentially transforming the commuting experience. Additionally, by using geolocated content, DigiTaxi ensures that advertisements are relevant to passengers’ immediate surroundings, enhancing their effectiveness.

After the successful deployment phase of DigiTaxi, the project is paving the way for broader implementation. In the coming months, it aims to install over 600 digital screens in taxis nationwide, increasing the visibility and reach of targeted advertising campaigns.

PPDS Expands Manufacturing in India

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PPDS, the global provider of Philips digital signage and professional TVs, has expanded its manufacturing operations into India. This move is set to create approximately 400 jobs, fostering new opportunities for partners, customers, and the local community. This initiative aligns with PPDS’ ‘local for local’ strategy and supports the Indian government’s ‘Make in India’ initiative.

The ‘Make in India’ initiative, launched by the Prime Minister in September 2023, encourages companies to develop, manufacture, and assemble products domestically. The goal is to generate up to 100 million additional jobs, bolstering the local economy. India, valued at over $7.7 billion as the third-largest pro AV market in the Asia-Pacific (APAC) region, is projected to become the third-largest economy globally by 2028-2030.

PPDS has partnered with Mirc Electronics in Mumbai to manufacture a selected range of its advanced and best-selling Philips digital signage and interactive displays. Mirc Electronics, which has specialized in LED and LCD television manufacturing since 1981, employs over 5,000 people and provides assembly facilities for leading technology companies. PPDS has conducted extensive site visits and implemented thorough checks to ensure high standards of quality, working conditions, and sustainability. A specially trained team will maintain these standards for products manufactured in and distributed exclusively to the Indian market.

The Philips Professional Displays made in India have launched with the highly popular and versatile 43” Philips Signage Q-Line. This display, which can be mounted in both portrait and landscape orientations, is widely used across various industries, including public venues, retail, corporate environments, education, food and beverage, and entertainment such as sporting venues, arenas, and cinemas.

As part of its ‘Made in India’ strategy, PPDS is placing a significant focus on the education sector. The company aims to enhance its global drive to deliver excellence in classrooms and learning environments, promoting smarter and more collaborative teaching and learning experiences in schools, colleges, and universities. India’s EdTech industry is experiencing significant growth, with Forbes estimating it will reach $10.4 billion by 2025. This growth is driven by increased investment post-Covid and a rising demand for higher education, with India home to over 1,000 universities and 42,000 colleges, accommodating approximately 40 million students.

PPDS is actively seeking to expand its existing reseller base in India, which includes AV/IT integrators, consultants, and architects. This expansion aims to maximize access and exposure to all PPDS products and solutions in the region, ensuring comprehensive support for local partners and customers.

Martijn van der Woude, VP of Global Marketing and Business Development at PPDS, emphasized, “India is a crucial market for PPDS, offering significant opportunities to support business and positively impact employment and local communities. With our new manufacturing operations in Mumbai and the PPDS Studio in New Delhi, we are fully committed to supporting our partners and customers in India.”

Saurabh Bhambhani, India Business Head at PPDS, added, “This is a historic moment for PPDS in India, showcasing our dedication to this region. The past year has been incredibly exciting, with the expansion of our portfolio and the creation of new opportunities for our partners and customers to collaborate with us.”

About PPDS
Web: https://www.ppds.com

DPAA Study Highlights Trends and Growth in U.S. Digital Out-of-Home Market

NEW YORK – The Digital Place-Based Advertising Association (DPAA) has unveiled its latest study, revealing significant trends and growth opportunities in the digital out-of-home (DOOH) advertising sector. Conducted by Advertiser Perceptions and sponsored by Kochava, the “DPAA 2024 Omnichannel Decision-Makers Study” showcases the increasing confidence among marketers and agencies in the DOOH market.

Key Insights from the Study:

  • Increased Spending: The study found that 96% of marketers and agencies plan to increase or maintain their DOOH spending over the next 12 months.
  • High Recommendation Rates: Eight in ten respondents are likely to recommend DOOH as part of their media plans in the coming year.
  • Integration with Digital Video: DOOH is becoming an essential component of omnichannel video campaigns, with 58% of respondents recognizing its importance and 41% considering it an extension of TV and video planning.
  • Growth in Integrated Campaigns: The inclusion of DOOH in integrated video teams has risen from 36% in 2021 to 49% in 2024.
  • Cross-Channel Strategies: 76% of advertisers see DOOH as an integrated part of cross-channel strategies, up from 66% in 2021.

Future Opportunities for DOOH: The study highlights several growth areas for DOOH, including dynamic advertising, data-driven interactivity, and programmatic capabilities. The research also delves into why brands and marketers continue to invest in DOOH and its integration into broader media plans.

Industry Perspectives:

  • Barry Frey, President and CEO of DPAA: Frey emphasized the innovations in DOOH, such as AR, VR, interactive QR codes, and 3D capabilities, along with robust data supporting addressability, contextual marketing, and measurement. He highlighted DOOH as a rapidly growing sector in the ad ecosystem.
  • Grant Simmons, VP of Kochava Foundry: Simmons noted that DOOH has reached a critical point, merging with cross-channel strategies and benefiting from programmatic buying and data-enabled measurement.
  • Sarah Bolton, EVP of Business Intelligence at Advertiser Perceptions: Bolton pointed out the robust growth of DOOH advertising, alongside connected TV (CTV), as a key driver of the advertising economy’s health.

Study Methodology: Advertiser Perceptions surveyed 150 U.S. marketers and agencies involved in omni-digital advertising decision-making in February 2024. The participants, who spend a minimum of $1 million annually on advertising, comprised two-thirds agencies and one-third marketers. The results were compared with those from a similar study conducted in September 2021.

About DPAA: DPAA is the global trade marketing association focused on the growth and digitization of out-of-home media. It provides members with research, best practices, case studies, tools for planning and forecasting, and integration into the advertising ecosystem.

The full findings of the DPAA 2024 Omnichannel Decision-Makers Study available to DPAA members. For more information, visit DPAA.

Exploring Giada’s AI PC N601: High-Performance Computing

Giada, a provider of digital signage and embedded computing solutions, offers the AI PC N601, a robust solution for modern computing and artificial intelligence tasks. This PC is designed for AI applications such as image and video editing, creative projects, and team collaboration for professionals in research, development, content creation, and data analysis.

Powered by Intel Meteor Lake Core Ultra Processors

The AI PC N601 is equipped with Intel’s AI-capable Meteor Lake Ultra 5 and Ultra 7 processors, delivering advanced performance and efficiency for demanding AI tasks. These processors are built to handle complex computing needs with enhanced speed and reliability, making them ideal for high-demand applications such as AI and intensive software tasks.

The N601 features a 1.4GHz AI Boost NPU (Neural Processing Unit), providing up to 34 TOPS (Trillion Operations Per Second) computing capability. This dedicated hardware accelerates machine learning workflows, improving data processing and decision-making capabilities.

Superior Image Quality

The N601 supports 8K resolution at 60Hz through Thunderbolt 4 or DP1.4, using Intel® Arc graphics. This ensures superior image quality with detailed and clear visuals, beneficial for applications like gaming, AI-assisted healthcare imaging, and smart retail signage. The Intel® Arc graphics offer double the performance compared to the previous generation Iris Xe integrated graphics.

The AI PC N601 includes Thunderbolt™ 4 technology, allowing high-speed data transfer and versatile connectivity. This enables seamless connection to high-resolution displays and external storage devices with file sharing speeds of up to 40 Gbps. Additionally, it supports Wi-Fi 7 (802.11ax), offering peak rates of over 40 Gbps, ensuring fast and reliable wireless connectivity, improved network efficiency, and reduced latency.

The N601 combines a compact form factor with robust construction, making it suitable for any workspace. It supports dual-channel DDR5 RAM up to 96 GB and PCIe Gen 5, allowing for faster memory access, higher data transfer speeds between the CPU and connected devices, and improved system performance. This enhances its versatility for various computing needs.

Key Specifications

  • Processor: Intel® Core™ Ultra 5/Ultra 7 processors
  • AI Capability: 1.4GHz AI Boost NPU, up to 34 TOPS computing power
  • Graphics: Intel® Arc graphics, supports 8K resolution at 60Hz
  • Connectivity: Thunderbolt™ 4, Wi-Fi 7 (802.11ax)
  • Memory: Up to 96 GB, DDR5-5600 MHz
  • Storage: Multiple M.2 and SATA slots
  • Ports: USB Type-C, USB 3.2, Thunderbolt 4, HDMI, DP1.4

About GiadaTech

Established in 1999, Giada is a global provider of digital signage players, edge computers, OPS/SDM, and embedded motherboards for enterprise customers. Headquartered in Shenzhen, China, with offices in Hong Kong, Europe, and the USA, Giada’s products are widely used in chain stores, shopping malls, schools, transportation hubs, medical institutions, and corporate offices. Recognized as the best-selling media player brand in German-speaking regions. For more information, visit giadatech.com.

i3-Technologies Acquires CTOUCH to Expand Interactive Technology Solutions

i3-Technologies, a provider of interactive technology solutions, has acquired CTOUCH, a company known for its sustainable touchscreen technologies. This acquisition is expected to enhance i3-Technologies’ product range and expand its market presence, positioning the company as a significant player in the interactive technology and collaboration solutions industry.

The acquisition supports i3-Technologies’ goal of providing integrated solutions that enhance collaboration and engagement across educational, corporate, and public sector environments. With CTOUCH’s emphasis on sustainable touchscreen displays and intuitive software, the combined company is well-equipped to offer a broader spectrum of solutions to a global customer base. This strategic move positions i3-Technologies to meet the rising demand for interactive displays in multiple markets worldwide.

“We are excited to welcome CTOUCH to the i3-Technologies family,” said Gert Van Erum, Group President of i3-Technologies. “This acquisition is a significant step in our growth strategy, enabling us to merge CTOUCH’s sustainable and secure solutions, channels, and customers with our own. Together, we will continue to innovate and offer our customers advanced interactive technology solutions.”

Michel De Coster, CEO of i3-Technologies, added, “This acquisition reflects our commitment to becoming a global leader in interactive solutions. By integrating CTOUCH’s technologies with our own, we are well-positioned to provide comprehensive solutions that enhance interactive experiences for our customers. Our shared vision and combined strengths will set new standards for innovation and customer satisfaction.”

François Barlinckhoff, CCO of CTOUCH, stated, “This is a significant milestone for CTOUCH. The acquisition will enhance our product development, sales, marketing, and service provision.”

Bernard Gosselink, CFO of CTOUCH, commented, “CTOUCH and i3-Technologies share the ambition to become leading global touchscreen brands. We are pleased to introduce our customers to a stronger portfolio in the future.”

Remmelt van der Woude, CEO of CTOUCH, added, “We are proud of our journey and this next step. Since 2010, we have focused on sustainable growth. Joining i3-Technologies offers greater opportunities to add value for schools and companies. This marks a new chapter, and we look forward to combining our efforts.”

i3-Technologies aims to ensure a smooth transition for CTOUCH’s existing customers and partners. The company will continue to support and enhance CTOUCH’s current product offerings while integrating new features and functionalities.

Web: https://www.i3-technologies.com/