Friday, July 26, 2024

Digital Out of Home - (DOOH) News

Stay informed with the latest updates in Digital Out of Home (DOOH). Featuring dynamic screens and programmatic AI, DOOH optimizes ad placements and boosts engagement. Follow global trends and innovations in the DOOH industry here.

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The United: Ocean Outdoor and Branded Cities Present a Live OOH Fashion Spectacle

In a remarkable fusion of global fashion and digital innovation, the Tom Ford Fall/Winter Womenswear 2024-2025 collection was showcased in a first-of-its-kind transatlantic live fashion event. This unique presentation...

Multiply Group Acquires BackLite Media to Boost DOOH Presence

Abu Dhabi's Multiply Group has announced its complete acquisition of BackLite Media, a leading Digital Out-of-Home (DOOH) advertising firm known for its premium locations across the United Arab Emirates...

iCleanse’s Innovative Approach with DoohClick Partnership

iCleanse, an innovative startup in the digital out-of-home (DOOH) advertising sector, has recently announced its strategic partnership with DoohClick, a leader in ad management platforms. This collaboration is set...

Hypermedia Secures Exclusive 10-Year DOOH Media Deal with Nakheel in Dubai

Dubai, UAE - Hypermedia, a leader in out-of-home (OOH) media in UAE, has entered into an exclusive 10-year DOOH media partnership with Nakheel, a master developer known for iconic...

JCDecaux SE Introduces Global Programmatic DOOH Advertising for Airports

JCDecaux SE, a prominent player in outdoor advertising, has announced a new advertising solution aimed at revolutionizing brand engagement at airports worldwide. The company has launched the first global...

Taggify and IMC Media Announce Strategic Partnership to Launch pDOOH Advertising in Costa Rica

Taggify has officially introduced its programmatic digital out-of-home (pDOOH) advertising platform in Costa Rica through a strategic partnership with IMC Media, a prominent advertising company boasting over 20 years...

LIVE BOARD and News Technology to Start Taxi DOOH Advertising in Tokyo

In an innovative partnership set to reshape the landscape of outdoor advertising in Tokyo, LIVE BOARD Co., Ltd. and News Technology Co., Ltd. have announced the integration of the...

Philips Enters Outdoor LED Market, Partners with FC Barcelona for Stadium Upgrade

PPDS, a global provider of Philips Professional Displays, has marked a significant milestone by entering the outdoor LED display market. This strategic move is highlighted by the introduction of...

Embed Signage Partners with Hivestack for pDOOH

Embed Signage announced its strategic partnership with Hivestack by Perion. This collaboration is set to transform the monetization opportunities for digital signage, providing a robust solution for media owners...

Michigan State University Enhances Breslin Center with Cutting-Edge Video Technology

Michigan State University (MSU) has recently transformed the Jack Breslin Student Events Center into a state-of-the-art sports and events venue, thanks to a significant upgrade in video technology. The...
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