Adform has acquired Splicky, the advertising technology division of Switzerland’s Goldbach Group, to enhance its programmatic DOOH offerings and strengthen omnichannel media buying in the DACH region.
Adform, a European independent media buying platform, announced the acquisition of Berlin-based Splicky, a provider of Digital Out-Of-Home (DOOH) advertising solutions with established operations across Germany, Austria, and Switzerland (DACH). The move adds localized DOOH expertise and publisher relationships to Adform’s global omnichannel platform.
Key details of the acquisition include:
- Splicky serves nearly 200 clients and provides programmatic access to proprietary DOOH inventory from Goldbach and Tamedia portfolios.
- The integration aims to unify DOOH with display, video, audio, and connected TV (CTV) buying through Adform’s cloud-based platform.
- Adform states the acquisition will enable clients to plan, activate, and optimize campaigns with consistent data-driven workflows across channels.
- The transaction is expected to close on 2025-12-31, pending standard closing conditions.
- Post-acquisition, Splicky’s team will continue operating under Adform, maintaining client relationships and local market support.
Troels Philip Jensen, CEO of Adform, stated: “First and foremost, the increased scale that this combination ensures is great news for our clients. We will accelerate our capabilities, presence, and partnerships to the benefit of both Splicky and Adform clients. The acquisition strengthens our position in the DACH region, adds important Digital Out-Of-Home capabilities, and accelerates our strategy of expansion into high-growth emerging channels. Splicky brings deep local expertise, trusted publisher relationships, and a strong service-driven culture that aligns well with Adform.”
Christoph Marty, CEO of Goldbach Group, commented: “I am pleased for Sven and his team to have found a new home in Adform, where everything revolves around ad tech and the ecosystem that is highly relevant for Splicky.”
Sven Ruppert, Managing Director of Splicky, said: “We are now looking forward to writing a new chapter together with Adform. In this new setup, we will continue to focus on innovation and close customer relationships on the ground. In addition to a complementary geographic footprint, we share a common vision: to offer European advertisers a first-class alternative to large American technology companies.”
Details on pricing and performance metrics were not disclosed. For more info visit: https://www.adform.com/
