VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has partnered with Outernet London, a prominent media and entertainment company, to enhance programmatic advertising opportunities in central London. The collaboration integrates Outernet’s premium digital screens into VIOOH’s programmatic marketplace, offering advertisers access to high-impact advertising spaces.
Outernet London, recognized as the UK’s most visited cultural destination, features Europe’s largest and most advanced digital screens. Its central London inventory includes the external-facing Landing and Vista screens and the Now Building, a four-story, 360-degree, 16k digital canvas. These screens generate over 233 million monthly impressions, accounting for 2.5% of the UK’s digital OOH market spend. Real-time audience measurement and inventory optimization ensure campaigns achieve maximum effectiveness.
VIOOH’s platform connects buyers and sellers in the DOOH space, streamlining the programmatic advertising process. The partnership enables advertisers to leverage Outernet’s high-traffic locations with enhanced flexibility and precision targeting.
“Partnering with Outernet represents another milestone for VIOOH bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet’s position as Europe’s most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an exceptional opportunity to reach audiences at scale in central London. VIOOH’s real-time trading capabilities ensure brands can capitalise on this premium inventory with the precision and efficiency that programmatic DOOH delivers,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.
“Our new partnership with VIOOH opens up exciting possibilities for brands to connect with the millions of London visitors throughout the year. Working with VIOOH’s expert programmatic team allows us to offer brands a sophisticated and efficient way to harness the power of our spectacular digital canvases,” said Tom Perrett, Chief of Sales at Outernet London.
The partnership provides advertisers with access to nine premium digital screens, blending outdoor media with interactive and experiential marketing. This collaboration strengthens VIOOH’s presence in 34 global markets and supports its partnerships with over 50 demand-side platforms (DSPs).
About Outernet London
Outernet London is the UK’s top cultural attraction, featuring the world’s most advanced digital screens. Located in central London, it offers immersive experiences through its state-of-the-art venues, including the Now Building’s expansive digital canvas. For more details, visit outernet.com.
