Digital Out of Home - (DOOH) News
Stay informed with the latest updates in Digital Out of Home (DOOH). Featuring dynamic screens and programmatic AI, DOOH optimizes ad placements and boosts engagement. Follow global trends and innovations in the DOOH industry here.
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JCDecaux Secures 8-Year Transport for London Bus Shelter Advertising Deal
JCDecaux SE, the world’s largest outdoor advertising company, has secured an 8-year contract with Transport for London (TfL) to manage advertising across its extensive network of bus shelters. The...
Network Rail Awards Global the UK’s Largest Roadside Advertising Contract
Global, the Media & Entertainment Group, has secured the largest roadside advertising contract in the UK from Network Rail, following a competitive bidding process. The agreement gives Global exclusive...
Quebecor Out-of-Home Expands National Reach with NEO-OOH Acquisition
Quebecor Media Inc. has announced an agreement in principle to acquire NEO-OOH’s Canada-wide out-of-home (OOH) advertising business from Media Group Inc. This acquisition will significantly increase Quebecor’s presence in...
Polygon Expands South African Digital Out-of-Home Network with Taxi Integration
Polygon, South Africa's largest aggregated Digital Out-of-home (DOOH) publisher network, has launched a new initiative to integrate mini-buses and taxis into its programmatic advertising network. This project, in partnership...
Displayce Expands to Brazil, Appoints Kauê Magrini as Head of Sales
Displayce, a leading programmatic demand-side platform (DSP) for digital out-of-home (DOOH) advertising in Europe, has expanded its global footprint by opening an office in São Paulo, Brazil. This marks...
oOh!media Expands Retail Network with New Acquisitions Across Australia
oOh!media has announced the addition of 12 new shopping centres to its retail media portfolio, extending its reach across Australia. Additionally, the company has expanded its presence in Adelaide...
Freeosk and Place Exchange Partner to Introduce Programmatic In-Store Retail Media
Freeosk, a company specializing in experiential retail media, has announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media. This collaboration aims to...
Wildstone Expands Australian Team with Key Appointments
Wildstone, a prominent outdoor media infrastructure owner in the UK and Europe, has announced two key appointments in its newly launched Australian venture. Mitch Cook has been appointed as...
Smartags and Adgebra Partner to Innovate DOOH Advertising in India
Smartags, a company in Digital Out-of-Home (DOOH) advertising, has formed a strategic partnership with Inuxu, the developer of the Adgebra platform. This collaboration aims to improve the DOOH advertising...
oOh!media Secures Major Contract for Melbourne’s Metro Tunnel Stations
oOh!media has secured a significant contract to manage the Out of Home (OOH) advertising network for Melbourne's Metro Tunnel, a key infrastructure project that will reshape the city’s public...
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