HYPER Media, the leading retail digital-out-of-home (DOOH) media owner in New Zealand, has announced a strategic partnership with Vistar Media, a global leader in programmatic DOOH advertising technology. This collaboration will make HYPER’s extensive network of over 500 premium DOOH screens across various high-traffic retail locations programmatically accessible through the Vistar Media demand-side platform (DSP).
The screens are located in prime retail spots including Mobil, Liquorland, Briscoes, Rebel Sport, Bargain Chemist, and Epay Convenience stores, providing advertisers a robust platform to reach diverse consumer groups. The partnership with Vistar Media comes as HYPER approaches the first anniversary of its programmatically accessible DOOH inventory, marking a period of substantial growth in programmatic trading over the past 10 months.
Chris Burton, HYPER’s General Manager of Media, emphasized the effectiveness of programmatic DOOH, noting its capability for precise audience and geographical targeting. “The audience and geo-targeting capability of these platforms is perhaps best suited to networks like ours,” Burton said. He highlighted the unique shopper profiles, missions, mindsets, and the niche context of the environments HYPER caters to, which offer compelling opportunities for highly targeted and impactful campaigns.
Sandra Scott, Vistar Media’s Sales Director, also expressed enthusiasm about the partnership, underscoring the significant expansion of retail media worldwide. “This collaboration grants our buyers access to a diverse array of retail assets nationwide, ultimately enhancing their ability to connect with their audiences in the right place at the right moment,” Scott stated.
For more info visit: https://www.hypermedia.co.nz/
