Plan B Media, a premier provider of out-of-home (OOH) media services in Southeast Asia, has teamed up with Vistar Media, a global leader in technology solutions for OOH media. This collaboration aims to transform the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore through innovative programmatic solutions.
Programmatic DOOH advertising leverages advanced technology to automate the process of buying and selling ad space in real time. This approach enables advertisers to effectively target and deliver contextually relevant messages to consumers, thereby optimizing the impact of their advertising efforts.
Franck Vidal, Director of Southeast Asia Sales and Partnerships at Vistar Media, commented on the partnership, stating, “We are thrilled to collaborate with Plan B Media in Thailand and Singapore. This partnership is a significant milestone for Vistar’s expansion in these markets and represents a key development for the programmatic DOOH industry in Southeast Asia. We look forward to delivering exceptional DOOH campaigns for advertisers through this initiative.”
The alliance allows Vistar’s comprehensive network of agency and demand-side platform (DSP) partners worldwide to access over 500 premium digital screens located in 7-Eleven stores throughout Bangkok, as well as numerous outdoor DOOH billboards. Starting with convenience stores and billboards, the partnership is poised for expansion into additional venue types in the future.
Palin Lojanagosin, CEO of Plan B Media PCL, emphasized the strategic advantages of the collaboration, saying, “Integrating Vistar Media into our extensive network of large format and retail digital screens provides brands with unmatched flexibility and enhances the effectiveness of omnichannel marketing strategies. This forward-thinking approach is reshaping how brands engage with their audiences across various touchpoints, both online and offline.”
The partnership aims to synchronize DOOH advertising with other digital channels, including mobile, connected TV, social media, and online display ads. This cohesive strategy is designed to create a seamless consumer experience that enhances engagement and brand recall throughout the customer journey.
With real-time access to Plan B Media’s premium DOOH inventory, Vistar’s data-driven insights, expertise, and tools are set to empower global advertisers to connect with their target audiences more effectively and produce measurable results.
For more info visit: https://www.vistarmedia.com/
https://www.planbmedia.co.th/
