JCDecaux SE, a prominent player in outdoor advertising, has announced a new advertising solution aimed at revolutionizing brand engagement at airports worldwide. The company has launched the first global airport programmatic Digital Out-of-Home (DOOH) advertising offer, utilizing the VIOOH Supply Side Platform (SSP) and integrating with over 30 Demand Side Platforms (DSPs), including Displayce.
This new solution provides brands and agencies with access to over 70 million monthly passengers, generating more than 2 billion impressions. The program covers a network of over 3,000 screens in key airports globally, including major hubs such as Dallas-Fort Worth, Los Angeles, Miami, London Heathrow, Paris-Charles-de-Gaulle, and Singapore.
Developed by the International Programmatic Council (IPC) at JCDecaux, this initiative offers advertisers seamless campaign execution capabilities. Brands can now run targeted, dynamic, and contextualized advertising campaigns, enhancing engagement with airport audiences.
JCDecaux ensures transparency and a secure environment for advertising campaigns, connecting brands with target audiences at crucial travel touchpoints. This approach aims to enhance the passenger experience by delivering advertising messages at optimal times and locations.
In the coming months, JCDecaux plans to introduce airport data targeting features to this platform. These enhancements will offer advertisers more advanced tools to tailor their campaigns based on real-time data and insights.
Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, commented on the launch: “We are pleased to introduce the first global programmatic DOOH offer in airports. This solution provides advertisers with seamless campaign execution and high-performance contextualized campaigns, representing a significant development in the outdoor advertising industry.”
JCDecaux reaches a daily audience of more than 850 million people across over 80 countries, with a vast array of advertising panels worldwide. This latest innovation highlights the company’s commitment to leveraging technology for impactful and accessible advertising solutions.
For more information on JCDecaux’s global programmatic DOOH offer, visit JCDecaux.
