Wednesday, April 24, 2024

JCDecaux Launches World’s First Global Airport Programmatic DOOH Advertising Solution

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JCDecaux SE, a global leader in outdoor advertising, has unveiled an innovative advertising solution that is set to revolutionize the way brands engage with audiences at airports worldwide. The company announced the launch of the first global airport programmatic Digital Out-of-Home (DOOH) advertising offer, leveraging the VIOOH Supply Side Platform (SSP) and integrating with over 30 Demand Side Platforms (DSPs), including Displayce.

This groundbreaking solution marks a significant milestone in airport advertising, offering brands and agencies unparalleled access to over 70 million monthly passengers and generating more than 2 billion impressions. The program spans across a network of over 3,000 screens located in key airports around the globe. This includes 15 of the busiest airports, spanning regions such as the United States, Europe, and Asia-Pacific, specifically in cities like Dallas-Fort Worth, Los Angeles, Miami, London Heathrow, Paris-Charles-de-Gaulle, and Singapore, among others.

Developed by the International Programmatic Council (IPC) at JCDecaux, this initiative is designed to offer advertisers seamless campaign execution capabilities. Brands can now execute targeted, dynamic, and contextualized advertising campaigns with ease, ensuring maximum exposure and engagement with highly sought-after airport audiences.

JCDecaux’s commitment to innovation and quality is evident in this new programmatic offer. Advertisers are guaranteed transparency and a safe environment for their campaigns, enabling them to connect with target audiences at crucial touchpoints throughout their travel journey. This approach not only enhances the passenger experience but also ensures that advertising messages are delivered at the right place and time.

In the coming months, JCDecaux plans to further enhance this platform by introducing airport data targeting features. This will offer advertisers even more sophisticated tools to tailor their campaigns, based on real-time data and insights.

Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, expressed his enthusiasm for the launch, stating, “We are thrilled to unveil the first global programmatic DOOH offer in airports, a game-changing solution for advertisers seeking seamless campaign execution. This pioneering offering guarantees high-performance contextualized campaigns and marks a significant milestone in the outdoor advertising industry.”

With a daily audience of more than 850 million people in over 80 countries and a vast array of advertising panels worldwide, JCDecaux continues to lead the way in the outdoor advertising industry. This latest innovation reaffirms the company’s position as a frontrunner in leveraging technology to create impactful and accessible advertising solutions.

For more information on JCDecaux’s global programmatic DOOH offer, visit https://www.jcdecaux.com/

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