Sony has recently unveiled an impressive expansion of its BRAVIA Professional Displays lineup, introducing a new flagship 98-inch model, the FW-BZ53L, which features advanced Deep-Black Non-Glare technology. This launch not only adds a larger size to its existing BZ30L series but also introduces the FWD series 7, 8, and 9, enhancing cinematic experiences in residential settings.
The introduction of the FW-BZ53L in Sony’s professional range marks a significant upgrade in visual technology, offering minimal glare, exceptional picture quality, and high brightness suited for any professional environment. This model is particularly designed to address the challenges posed by high ambient light conditions, making it ideal for use in retail showrooms, educational institutions, and corporate settings.
Christopher Mullins, Head of B2B BRAVIA Product Marketing at Sony Europe, highlighted the model’s user-friendly and versatile design. “The demand for digital signage is increasing rapidly as businesses and educational organizations continue to invest in technology that facilitates in-person experiences, modern hybrid working, and online learning,” Mullins stated. The new displays also align with Sony’s commitment to sustainability, utilizing recycled materials and featuring energy-efficient designs.
Key features of the 98-inch FW-BZ53L include a Full Array Local Dimming backlight for improved contrast, a bright display capable of 780 nits to ensure visibility in various lighting conditions, and advanced motion clarity technologies. Additionally, it supports 24/7 operation and offers a Pro Mode for customization, making it a robust choice for continuous professional use.
Sony also introduced new models in its FWD tuner range: the BRAVIA 7 (FWD-XR70), BRAVIA 8 (FWD-XR80), and BRAVIA 9 (FWD-XR90). These models are designed for high-end home theater installations, boasting improved brightness, sound quality, and colour volume. Enhanced with Sony’s 3-year Pro Prime Support service, these displays promise optimum support and reliability for residential customers.
