VIOOH, a global leader in digital out-of-home (DOOH) advertising technology, has announced a new partnership with Beijing Top Result Metro Advertising Co., Ltd. This collaboration introduces real-time programmatic advertising capabilities to Beijing’s metro system, marking VIOOH’s expansion within China’s DOOH market.
The integration of VIOOH’s platform with Beijing Metro’s extensive network offers real-time trading on 267 digital screens across more than 76 metro stations. This partnership allows advertisers to leverage the VIOOH Trading Manager platform, enhancing the flexibility and efficiency of DOOH campaigns throughout Beijing’s metro lines, which accommodate over 8.15 million daily passengers.
This strategic move comes as part of VIOOH’s efforts to broaden its programmatic media offerings in China, following its earlier success with Shanghai Metro. The company’s expansion into Beijing enhances its portfolio and provides advertisers with sophisticated targeting and data analytics capabilities.
Calvin Chan, CEO of VIOOH China, commented on the launch, stating, “Our latest partnership with Beijing Metro not only broadens our reach but also enhances our ability to provide advertisers with precise, data-driven targeting solutions in one of China’s busiest metro systems.”
Theresa Wong, General Manager at Beijing Top Result Metro Advertising, also shared her views, stating, “Our collaboration with VIOOH represents a significant advancement in our advertising capabilities, connecting us with a global network of advertisers and elevating the standard of digital advertising in Beijing’s metro.”
VIOOH’s initiative is set to transform the programmatic DOOH landscape in China, offering advertisers innovative ways to reach their target audience through advanced technology. The move is expected to influence future advertising trends in China, where the demand for programmatic DOOH solutions is rising steadily.
According to VIOOH’s research, there is a growing inclination among media professionals in China to increase their investment in programmatic DOOH, motivated by the precision and effectiveness it offers in reaching target audiences.
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