Sony Installs AI Vision Tech in 7-Eleven Stores for Enhanced Ad Analytics

Atsugi, Japan – Sony Semiconductor Solutions Corporation has implemented its new edge AI-driven vision detection technology in 500 7-Eleven stores across Japan, aiming to transform the effectiveness of in-store advertising through advanced analytics.

This innovative technology employs the IMX500 intelligent vision sensors to automatically track and analyze customer interactions with digital signage. By measuring how many customers stop to view ads and the duration of their engagement, Sony’s solution provides crucial data that can significantly enhance advertising strategies without compromising customer privacy.

Key Features of Sony’s AI Vision Detection System:

1. Privacy Protection: The system focuses on privacy by collecting only metadata from the interactions, ensuring no personal identification is possible through the data collected.
2. Compact Edge Devices: Designed to be space-efficient, the IMX500-equipped devices fit seamlessly into the limited space of convenience stores, making them unobtrusive yet effective for real-time data processing.
3. Powered by AITRIOS™ Platform: The edge devices are integrated with Sony’s AITRIOS platform, which facilitates efficient device management and robust AI operations, enhancing scalability and reducing operational costs.
4. Data Efficiency: The local processing of data on edge devices and the minimal transmission of metadata to the cloud help maintain low network loads and reduce storage requirements.

Impact on Retail Advertising:

With this technology, 7-Eleven aims to refine its marketing strategies based on detailed insights into how customers engage with digital advertisements. The ability to measure ad effectiveness precisely allows for the optimization of marketing content, leading to better customer experiences and increased sales.

About Sony Semiconductor Solutions Corporation:

Sony Semiconductor Solutions Corporation, a subsidiary of Sony Group Corporation, leads in the development of imaging and sensing technologies. The company’s innovations continue to enhance the capabilities of electronic devices globally, ensuring technology remains both intuitive and impactful.

For more details on Sony’s AI technology visit https://www.sony-semicon.com/en/index.html

For more info on Sony’s AITRIOS platform visit https://www.aitrios.sony-semicon.com/en