Sunday, March 3, 2024

Taggify and IMC Media Announce Strategic Partnership to Launch pDOOH Advertising in Costa Rica

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Taggify has officially introduced its programmatic digital out-of-home (pDOOH) advertising platform in Costa Rica through a strategic partnership with IMC Media, a prominent advertising company boasting over 20 years of experience in the region. This collaboration is set to revolutionize the Costa Rican advertising landscape by introducing an innovative programmatic advertising platform that enables brands to connect with audiences in dynamic and efficient ways.

Taggify’s expansion into Costa Rica brings a suite of digital advertising solutions to the market, with a focus on high-traffic locations. The network includes digital billboards along major highways, as well as indoor and shopping center screens in key urban areas such as San José, Heredia, and Cartago​​. Notably, the Oxigeno shopping mall in Heredia is highlighted as a strategic location for advertisers due to its high visitor traffic and status as a popular destination​​.

The programmatic nature of Taggify’s platform streamlines the advertising process, offering dynamic campaign management based on real-time data. This approach allows for targeted advertising that can adapt to various factors, such as audience behavior and environmental conditions, ensuring that messages are relevant and impactful. The partnership with IMC Media enhances this proposition by leveraging local expertise and insights, ensuring that campaigns are not only technologically advanced but also culturally and contextually resonant.

With a presence already established in other Latin American countries, Taggify’s venture into Costa Rica is poised to transform the local advertising landscape. The technology backbone of Taggify’s operations includes sophisticated Demand Side Platform (DSP) and Supply Side Platform (SSP) functionalities, enabling efficient ad placements and optimal campaign performance.

The effectiveness of Taggify’s programmatic DOOH advertising has been demonstrated in other markets, including Argentina, where campaigns for brands like Gatorade have successfully garnered significant attention and engagement. For example, Gatorade’s campaign through Taggify’s platform in Argentina resulted in over 21 million impressions, showcasing the power of strategic programmatic advertising to elevate brand awareness​​.

About Taggify

Taggify specializes in programmatic DOOH advertising, offering a platform that connects advertisers with digital advertising spaces across high-traffic locations. With a focus on technology-driven solutions, Taggify aims to redefine the advertising experience, making it more targeted, adaptable, and effective. For more information on Taggify’s offerings in Costa Rica, please visit Taggify’s website.

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