Schindler, in collaboration with digital marketing firm FRAMEN, is transforming the landscape of in-elevator advertising by introducing high-quality digital screens across 150 upscale hotels in the DACH region. This initiative, set to expand to 220 hotels by 2025, aims to leverage elevator rides as a novel advertising channel, providing a captive audience for high-impact digital campaigns.
Utilizing elevator screens, Schindler and FRAMEN offer advertisers a 60-second slot that includes three 10-second advertisements interspersed with 30 seconds of hotel-specific informational content. This format not only entertains and informs hotel guests but also ensures advertisers can capture guest attention in a unique, undistracted setting.
Strategic Engagement and Targeted Advertising
The confined space of an elevator naturally limits distractions, making it an ideal setting for engaging with guests. The content displayed on these screens includes weather updates, activities around the hotel, wellness promotions, and dining options, all aimed at enhancing the guest experience while providing targeted advertising opportunities. Time-targeted advertising syncs with key hotel activity times—breakfast, lunch, and dinner—maximizing exposure and effectiveness.
Benefits for Hotels, Guests, and Advertisers
Gottfried Jung, Existing Installation Director at Schindler Austria, highlights the dual benefits of this approach: “Integrating digital screens into hotel elevators not only enriches the guest experience but also opens up new marketing avenues for advertisers and additional revenue streams for hoteliers.” This sentiment is echoed by Antonello Romano, Senior Growth Manager at FRAMEN, who notes the diverse target audience, including holidaymakers and sports enthusiasts, accessible through this advertising medium.
About FRAMEN
Founded in 2018 and headquartered in Berlin, FRAMEN is a provider of digital display solutions across various commercial settings, including hotels, gyms, and coworking spaces. The company’s technology enables seamless content management on all standard digital screens, facilitating effective communication between advertisers and their target audiences. Advertisers have the ability to programmatically book, launch, and manage their campaigns using the FRAMEN Ads Manager, which also allows for real-time performance evaluation. Simultaneously, location operators can monetize their screens by offering content through the FRAMEN Screen Manager.
For more info visit FRAMEN’s official website at www.framen.com.