PATTISON, Canada’s largest OOH media owner, has adopted Broadsign’s comprehensive OOH technology stack, marking an expansion of their previous partnership. Broadsign’s solutions offer a centralized hub for PATTISON’s programmatic DOOH workflows, enabling dynamic management and optimization of OOH inventory.
The partnership enhances PATTISON’s capability to deliver advertisements more swiftly and efficiently across a variety of high-traffic venues including urban pathways, transit hubs, and airports. By integrating Broadsign’s advanced scheduling workflow, which includes optimization and prioritization tools, PATTISON can reduce time spent on manual tasks such as campaign pacing adjustments and can instead focus on maximizing campaign impact.
Jessica Littlejohn, PATTISON’s Director of Digital Innovation, highlights the benefits of this integration, “With Broadsign, we’re able to maximize yield and ensure that our programmatic DOOH campaigns are seamlessly executed with minimal manual intervention, aligning perfectly with client objectives.”
The updated OOH platform has already demonstrated its effectiveness since its initial rollout in early March, enhancing campaigns for major clients like Holt Renfrew and Tim Hortons. This upgrade enables PATTISON’s sales teams to better accommodate high demand periods and customize campaigns to meet specific client needs.
PATTISON President Steve McGregor praised Broadsign’s support throughout the upgrade process, noting that it has been crucial in achieving their business goals and preparing for future growth. Meanwhile, Maarten Dollevoet, Chief Revenue Officer at Broadsign, commended PATTISON for its innovative approach in adopting full-scale programmatic DOOH and advanced audience-based targeting, stating, “PATTISON’s commitment to evolving its digital toolset is inspiring, and we’re excited to continue our partnership to help them reach their ambitious goals.”
Reference:
https://www.pattisonoutdoor.com/
https://broadsign.com/
