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LG Partners with Artlume to Bring Digital Art to Smart TVs

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LG Partners with Artlume to Bring Digital Art to Smart TVs

LG Electronics has partnered with Artlume, a digital art and AI platform, to provide a unique way for users to experience art through LG smart TVs. This collaboration transforms LG’s webOS-enabled televisions into virtual art galleries, making a broad collection of artworks accessible from the comfort of home.

Expanding Art Accessibility

Available on LG smart TVs running webOS 6.0 (models from 2020 and later), the Artlume platform offers over 15,000 pieces of art, including classic masterpieces, contemporary photography, and AI-generated works. Highlights include contributions from globally recognized institutions such as the Ashmolean Museum.

Art enthusiasts can create customized playlists of their favorite works using Artlume’s mobile app. This feature enables users to curate an art experience tailored to their preferences, adding a personalized ambiance to any space.

AI-Driven Creativity

Artlume integrates advanced AI art generation tools, allowing users to create unique pieces by simply entering word prompts. These custom artworks can then be displayed directly on LG smart TVs, enhancing the creative experience and bringing a personal touch to home decor.

Artlume’s founder and CEO, Patrick Ashworth, emphasized the shared vision behind this collaboration: “LG is an ideal partner for bringing art to life at scale. Together, we aim to inspire, educate, and enhance well-being through art, making cultural treasures more accessible to a global audience.”

Chris Jo, Senior Vice President at LG Media Entertainment Solution Company, highlighted LG’s focus on innovation: “Our partnership with Artlume aligns with our mission to redefine home entertainment. This initiative enriches living spaces by blending technology and creativity seamlessly.” LG continues to expand its collaborations with leading partners in the arts, ensuring diverse artistic expressions are available to users.

MediaMarktSaturn Expands Advertising Reach with InStoreAds Across Europe

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MediaMarktSaturn Expands Advertising Reach with InStoreAds Across Europe

MediaMarktSaturn, one of Europe’s leading consumer electronics retailers, has launched InStoreAds, an innovative advertising solution designed to integrate digital and in-store customer interactions. This new platform provides advertisers with a 360-degree retail media solution, seamlessly connecting digital campaigns with physical retail environments.

Currently available in Germany, Austria, Hungary, Luxembourg, Turkey, and the Netherlands, InStoreAds leverages over 21,000 TV screens in 650 stores to reach customers at key points in their purchasing journey.

Bridging Online and Offline Advertising

The introduction of InStoreAds allows advertisers to extend their online campaigns, such as Sponsored Product Ads, Sponsored Brand Ads, and A+ Content, directly to in-store touchpoints. This integration ensures consistent branding across channels, enhancing the visibility and effectiveness of advertising efforts.

Torsten Ahlers, Managing Director of Media-Saturn Marketing GmbH, commented: “InStoreAds completes the customer journey by uniting digital and physical touchpoints. With first-party data and customized advertising solutions, we provide advertisers with scalable opportunities to improve campaign efficiency and engagement.”

Leveraging First-Party Data for Targeted Campaigns

With over 40 million loyalty customers and 2.2 billion customer interactions annually, MediaMarktSaturn’s first-party data offers advertisers precise targeting capabilities. These data insights allow for highly personalized campaigns while adhering to strict data protection guidelines.

This approach enables advertisers to connect with customers at the most impactful moments, whether online or in-store. Additionally, MediaMarktSaturn plans to introduce comprehensive omnichannel reporting for its clients, providing detailed insights into campaign performance from awareness to transaction.

InStoreAds is set to expand further, with rollouts in Switzerland and Spain expected by year-end. Plans are also in place to launch the platform in Belgium, Italy, and Poland in the near future, ensuring broader coverage across Europe.

About MediaMarktSaturn
The MediaMarktSaturn Retail Group operates over 1,000 stores in 11 European countries and offers extensive online sales platforms. The company is committed to an omnichannel strategy that integrates digital and physical retail, focusing on customer experience and sustainability. For more info, visit MediaMarktSaturn’s official website.

Hive to Launch Nucleus Media Player at LDI 2024

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Hive to Launch Nucleus Media Player at LDI 2024

Hive, a media control technology specialist, is set to showcase its innovative solutions at Live Design International (LDI) 2024, running from December 8-10. Marking its debut at the event, Hive will launch the Nucleus, a compact and cost-effective 1U rack-mountable media player, designed to provide scalability and performance for live events and fixed installations.

Attendees can explore the Nucleus and Hive’s broader ecosystem at booth 2123, where Hive will collaborate with its exclusive U.S. and Canadian distributor, Show Sage.

Nucleus Media Player: A Scalable Solution for AV Professionals

The Nucleus media player combines advanced features with a user-friendly, portable design. Its 1U rack-mountable chassis incorporates dual SDM sockets to support Hive’s Beeblade computing modules, including Minima, Osmia, and Pluto. These modules enable the Nucleus to deliver high-performance functionality at an accessible price point.

Constructed with a durable machined aluminum chassis, the Nucleus is built to endure the demands of touring and fixed installations. Already utilized in prominent projects, such as live performances by Rita Ora and TEMS, as well as events like Electric Picnic, the Nucleus demonstrates its reliability across various professional scenarios.

Designed for flexibility, the Nucleus integrates seamlessly with control room setups while being adaptable to live event needs. Its scalable architecture bridges the gap between Hive’s smaller Beeblade modules and the larger Beehive system, making it an ideal choice for audiovisual professionals seeking affordability without compromising quality.

Hive Partners with Show Sage for North American Distribution

Hive’s collaboration with Show Sage, a distributor specializing in media servers and control solutions, enhances the brand’s presence in the U.S. and Canada. Show Sage’s established network and customer support expertise play a key role in delivering Hive’s technology to new markets.

Meet the Hive Team at LDI 2024

Hive’s leadership team, including co-founders Dave Green, Trey Harrison, and Mark Calvert, will be available at booth 2123. They will be joined by Nigel Sadler (Sales Director) and Sarah Cox (Business Development Consultant) to offer live product demonstrations and engage with attendees.

Mark Calvert, Co-Founder and Managing Director of Hive, shared his excitement: “We are excited to make our debut at LDI 2024 and introduce Nucleus to the AV community,” said Mark Calvert, Co-Founder and Managing Director of Hive. “The Nucleus is a game-changer in affordable media playback, and our partnership with Show Sage allows us to connect with professionals across North America. We look forward to demonstrating our innovative solutions at this leading industry event.”

Hive invites LDI 2024 attendees to explore the Nucleus media player and learn more about its comprehensive ecosystem. For additional details, visit hive.run.

StreetMetrics, Lumix Advertising Partner to Boost Transparency in Scooter-Based DOOH Campaigns

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StreetMetrics, Lumix Advertising Partner to Boost Transparency in Scooter-Based DOOH Campaigns

StreetMetrics, a provider of out-of-home (OOH) advertising analytics, has entered into a strategic partnership with Lumix Advertising, a Miami-based company specializing in scooter-based digital billboards. This collaboration aims to enhance transparency and data-driven decision-making in OOH campaigns, offering advertisers access to robust analytics that improve campaign effectiveness.

The partnership enables Lumix Advertising to utilize StreetMetrics’ advanced analytics platform, providing advertisers with metrics on audience reach, geo-location, and engagement in near real-time. These insights allow advertisers to adjust their strategies dynamically, improving precision and return on investment (ROI).

“This partnership is a strong step forward for accountability and measurement in OOH media,” said Drew Jackson, CEO of StreetMetrics. “Our platform equips Lumix with real-time insights that help advertisers make informed decisions and optimize their campaigns on the go.”

A Global Response to Measurable Advertising Needs

The alliance reflects a growing global demand for accountability in OOH advertising. By leveraging third-party analytics, advertisers can gain confidence in campaign performance while setting new standards for transparency and effectiveness in the industry.

Jonathan Sherman, CEO of Lumix Advertising, commented, “StreetMetrics’ platform enhances our ability to provide clients with credible, data-backed insights into audience engagement. This focus on transparency empowers advertisers to refine their strategies and achieve better outcomes.”

Benefits for Advertisers, Gig Workers, and Communities

This collaboration offers value across multiple levels:

  • Advertisers benefit from third-party validation of campaign metrics, enabling smarter ad spend and increased ROI.
  • Gig workers, who host Lumix’s digital billboards on scooters, gain an effortless revenue stream while moving through cities.
  • Communities experience more targeted, relevant advertising tailored to local engagement patterns, enhancing their interactions with OOH media.

The partnership highlights the innovative potential of scooter-based OOH advertising, a rapidly growing segment of the industry. By integrating data solutions from StreetMetrics, Lumix is positioned to offer precise, impactful advertising solutions in high-traffic urban areas.

About Lumix Advertising: Lumix Advertising is a Miami-based digital out-of-home (DOOH) media company specializing in scooter-based digital billboards. The company delivers data-driven campaigns that capture attention in bustling city environments. For more information, visit Lumix Advertising.

About StreetMetrics: StreetMetrics is a leading provider of real-time measurement and attribution solutions for the OOH advertising sector. Its platform helps advertisers maximize campaign performance and make data-driven decisions with confidence. Learn more at StreetMetrics.

Raspberry Pi Unveils Compute Module 5 for Modular Computing Solutions

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Raspberry Pi Unveils Compute Module 5 for Modular Computing Solutions

The Raspberry Pi Foundation has introduced the Compute Module 5 (CM5), a compact, modular version of its flagship Raspberry Pi 5 single-board computer. Priced from $45, the CM5 is designed for industrial, embedded, and custom computing applications, offering enhanced performance and flexibility for developers and businesses.

Modular Evolution: From Education to Industry

Raspberry Pi was launched in 2008 to provide affordable, programmable computing for educational purposes, inspired by the BBC Micro. However, it quickly gained popularity in industrial and embedded applications, with nearly 80% of Raspberry Pi units now serving commercial purposes.

Many popular digital signage CMS providers now support Raspberry Pi. For instance, Yodeck offers a free Pi player with their yearly subscriptions, while open-source CMS platforms like Anthias and piSignage are specifically built to run on Raspberry Pi.

In 2014, the Foundation introduced its first Compute Module to meet the demand for a more adaptable form factor, providing core Raspberry Pi functionality in a design suited for custom integrations. The Compute Module 5 continues this legacy, incorporating the powerful features of Raspberry Pi 5 in a compact, integration-ready package.

Key Features of Compute Module 5

The Compute Module 5 delivers advanced performance and connectivity options, including:

  • Processor: 2.4GHz quad-core 64-bit Arm Cortex-A76 CPU
  • Graphics: VideoCore VII GPU with OpenGL ES 3.1 and Vulkan 1.3 support
  • Display: Dual 4Kp60 HDMI outputs
  • Connectivity: Dual-band Wi-Fi (802.11ac), Bluetooth 5.0, and Gigabit Ethernet with IEEE 1588 support
  • Interfaces: Two USB 3.0 ports, PCIe 2.0 x1, MIPI DSI/CSI-2 for camera and display connections
  • Memory Options: 2GB, 4GB, or 8GB LPDDR4X RAM, with 16GB variants expected in 2025
  • Storage Options: 16GB, 32GB, or 64GB eMMC storage
  • GPIO: 30 pins, supporting 1.8V and 3.3V configurations

The CM5 is mechanically compatible with the Compute Module 4, simplifying integration for existing users. Key upgrades include dual USB 3.0 interfaces and improved energy efficiency.

Accessories to Support Development

To maximize the CM5’s potential, Raspberry Pi has introduced a range of complementary accessories:

  • IO Board: Provides full access to module interfaces, including HDMI, USB 3.0, PCIe, and Gigabit Ethernet with PoE+ support. It serves as both a development platform and reference design.
  • IO Case: Encases the IO Board in a durable metal chassis with integrated cooling, transforming it into a rugged, industrial-grade computer.
  • Cooler: A finned aluminum heatsink designed for optimal thermal performance under heavy workloads.
  • Antenna Kit: Ensures robust wireless connectivity with external antenna support.
  • Development Kit: Includes a CM5, IO Board, IO Case, Cooler, power supply, and cables, offering a comprehensive solution for prototyping and deployment.

The Compute Module 5 is set to power a diverse range of applications, including cost-effective digital signage systems. Early adopters such as KUNBUS and TBS have already begun integrating CM5 into their solutions. The Raspberry Pi Foundation anticipates additional announcements from partners across various industries in the coming months.

Pricing and Availability

Starting at $45, the Compute Module 5 and its accessories are now available through authorized distributors. With its compact design, high performance, and rich ecosystem, CM5 is poised to drive innovation in industrial, embedded, and custom computing applications.

For detailed specifications and ordering information, visit the official Raspberry Pi website.

L Squared Digital Signage Launches LP5 Media Player Powered by Raspberry Pi OS

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L Squared Digital Signage Launches LP5 Media Player Powered by Raspberry Pi OS

L Squared Digital Signage has announced the launch of the LP5 Media Player, a compact and powerful device designed to enhance digital signage capabilities across various industries. The LP5 combines efficient performance, advanced security, and ease of use, offering a cost-effective solution for businesses expanding their digital signage networks.

Equipped with 4GB RAM and advanced processing capabilities, the LP5 supports high-definition content playback and can manage multi-frame layouts on a single display. Its small form factor makes it suitable for installation in tight spaces, such as behind screens or within kiosks, catering to diverse business environments.

The LP5 is also energy-efficient, consuming only 5W of power during operation, which helps businesses reduce energy costs while maintaining uninterrupted displays.

Enhanced Security for Reliable Operation

The LP5 Media Player prioritizes security, incorporating features like:

  • A custom firewall and lockdown mode to prevent unauthorized access.
  • Restricted Secure Shell (SSH) access for additional system protection.
  • Verified package installation through Raspberry Pi OS, ensuring safe software updates.

These measures make the LP5 particularly appealing for industries requiring robust data protection, such as retail, healthcare, and corporate environments.

Additionally, the device supports remote management, enabling L Squared’s technical team to troubleshoot and perform maintenance without requiring physical access to the device.

Key Features of the LP5 Media Player

  • Plug-and-Play Setup: Simplifies installation with minimal configuration, ideal for quick deployment.
  • Physical Watchdog Feature: Automatically restarts the device in case of unresponsiveness, reducing potential downtime.
  • Durable Design: Includes a high-endurance SD card and heat-resistant components to ensure consistent long-term performance.

Gajendra Ratnavel, CEO of L Squared Digital Signage, highlighted the LP5’s role in meeting customer needs: “The LP5 Media Player delivers the performance and reliability businesses require in a compact and cost-efficient design. It’s a solution built to help organizations achieve their digital signage goals with ease.”

Gaurav Pandey, CTO of L Squared Digital Signage, added: “With features like high-definition support, advanced security, and energy efficiency, the LP5 is ideal for industries where reliable and continuous operation is critical.”

About L Squared Digital Signage

Founded in 2007 and headquartered in Austin, Texas, L Squared Digital Signage specializes in providing secure and user-friendly digital communication solutions. Serving a wide range of industries, including retail, healthcare, and corporate sectors, L Squared offers scalable, turnkey platforms trusted by organizations worldwide. For more info, visit LSquared.com.

Paddy Power Deploys Amino Video and Signage Solutions Across 500+ Locations

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Paddy Power Deploys Amino Video and Signage Solutions Across 500+ Locations

Amino, an enterprise video and digital signage technology provider, has announced the successful deployment of its innovative H200 4K media player and Orchestrate remote device management platform across more than 500 Paddy Power locations in the UK and Ireland. This collaboration, part of the sports betting giant’s ongoing modernization, streamlines video content delivery and enhances customer engagement through dynamic, low-latency video streams and real-time betting odds displays.

The rollout marks a significant technological upgrade for Paddy Power, a division of Flutter Entertainment. The transition integrates satellite video content delivery and legacy customer information systems into a unified, commercial-grade infrastructure powered by Amino’s purpose-built hardware and cloud-based management systems.

Streamlined Operations and Cost Savings

By leveraging Amino’s H200 media player, Paddy Power has centralized live sporting events, virtual sports betting, and real-time odds and pricing displays within its stores. The Orchestrate cloud platform empowers the betting chain to provision, schedule, and manage devices remotely, reducing complexity and minimizing operational costs.

The H200’s power-over-Ethernet (PoE) functionality has further simplified installation with single-cable deployment, enabling seamless operation in concealed setups. This approach has significantly reduced reliance on costly PCs and servers, generating substantial savings and operational efficiencies for Paddy Power.

Enhancing the Customer Experience

Colm Codd, Head of Technology – Retail at Paddy Power, emphasized the solution’s transformative impact on in-store experiences.
“The H200-Orchestrate solution from Amino checked all the boxes for us. The centralized management of in-store displays ensures content compliance and relevance across locations. We’re confident this enhanced retail environment will result in higher customer satisfaction,” said Codd.

Mark Carlisle, CEO of Amino, highlighted the importance of delivering low-latency, real-time content for businesses in the betting industry.
“The real-time demands of today’s betting shops are critical. Our solutions provide Paddy Power with a competitive edge by enhancing their customer experience and meeting rising expectations,” Carlisle noted.

Amino’s Orchestrate platform has gained significant industry acclaim, recently earning a finalist spot in the AV Awards 2024 under the Digital Signage Technology of the Year category.

About Amino: Amino Communications, a subsidiary of Aferian PLC, is a global innovator in media and entertainment technology, serving over 250 customers across 100 countries. The company’s robust media players and software tools power diverse enterprise video and digital signage solutions, ensuring high-quality, low-latency audio and video delivery. For more information on Amino’s offerings, visit www.amino.tv

Scala Opens Dedicated Showroom in Madrid

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Scala Opens Dedicated Showroom in Madrid

Scala, a global provider of marketing technology solutions, has launched a new showroom in Madrid to demonstrate its cutting-edge digital signage and customer communication tools. The 350-square-meter space, located at Condesa de Venadito, 1, is designed to support businesses in the Iberian region with hands-on demonstrations, strategic collaborations, and future educational events.

The showroom, operational since September and officially inaugurated on November 21, offers a comprehensive display of Scala’s technology in real-world applications. The launch event hosted 50 industry representatives, including delegates from Disney, Leroy Merlin, and NCR.

Alvaro Morales, Sales Director for Spain and Portugal, highlighted the significance of the new facility: “This showroom allows us to showcase how our technology can optimize operations, enhance customer experiences, and increase profitability across industries.”

Industry-Specific Demonstration Areas

The Madrid showroom is organized into zones tailored to specific industries, providing a hands-on experience of Scala’s innovative solutions:

  • Grocery Zone: Displays how integrated digital signage improves communication and efficiency in retail settings.
  • Restaurant Zone: Demonstrates menu boards, ordering systems, and fulfillment technologies for food service businesses.

By simulating real-world scenarios, the showroom enables visitors to experience how Scala’s tools can address the unique challenges of their industries.

Strategic Growth Across Europe

The Madrid showroom marks Scala’s first dedicated space outside its headquarters in Sittard, Netherlands. A London showroom is under construction, with additional locations planned across Europe in 2025.

Harry Horn, General Manager for EMEA, shared insights on Scala’s expansion strategy: “Our goal is to create collaborative spaces where clients can explore solutions firsthand and develop tools that meet their specific business needs.”

Experienced Team in Madrid

The Madrid office is supported by a team of experienced professionals:

  • Jorge Mira, Director of Creative Services, brings 20 years of expertise with Scala.
  • Alvaro Morales, Sales Director for the region, joined in April 2023.
  • Arianne Cediel, Senior Sales and Business Development Manager, became part of the team in September 2024.
Scala Opens Dedicated Showroom in Madrid
From left to right, Jorge Mira, Harry Horn, Arianne Cediel and Alvaro Morales

To schedule a visit to the Scala Madrid showroom, contact [email protected]. For more information, visit Scala.com.

Perion Network Launches ‘Anyplace TV’ to Bridge CTV and DOOH Advertising Channels

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Perion Network Launches ‘Anyplace TV’ to Bridge CTV and DOOH Advertising Channels

Perion Network Ltd., a technology company specializing in digital advertising, has announced the launch of Anyplace TV, a new solution designed to enhance video advertising reach. This innovation allows advertisers to extend campaigns from Connected TV (CTV) to Digital Out-of-Home (DOOH) environments, creating opportunities to reach diverse audiences in both personal and public spaces.

Addressing Evolving Advertising Needs

Video advertising spending is projected to reach $191.3 billion in 2024, with CTV contributing $34.4 billion. Anyplace TV is designed to help advertisers navigate this growing landscape by unifying one-to-one video channels like CTV with one-to-many platforms such as DOOH. The platform utilizes Perion’s DOOH impression multiplier methodology through Hivestack and includes MRC-accredited measurement tools to ensure transparency and efficiency.

Tal Jacobson, CEO of Perion, stated, “Advertisers today face challenges in managing fragmented campaigns across multiple channels. Anyplace TV simplifies this process, enabling advertisers to leverage their video assets effectively, achieve superior cost efficiency, and ensure high viewability standards.”

Features and Benefits

Perion’s Anyplace TV provides several key advantages for advertisers:

  • High Viewability: Ads are non-skippable, ensuring 100% viewability and completion rates.
  • Global Reach: Access to over 1 million screens worldwide through Perion’s Hivestack network, covering 75% of its DOOH inventory.
  • Flexible Ad Formats: Supports standard video spots of 10, 12, and 15 seconds, with audio options in select locations.
  • Real-Time Adaptability: Dynamic scheduling and updates allow advertisers to adjust campaigns quickly based on real-time insights.

Perion reports that video ads now account for 22% of global DOOH campaigns, with higher adoption rates in key markets like the U.S. The integration of CTV and DOOH through Anyplace TV offers advertisers a streamlined way to maximize audience engagement across diverse channels.

About Perion Network Ltd.

Perion Network Ltd. specializes in connecting advertisers with consumers through cross-channel strategies. The company’s technology-driven approach supports brands in delivering consistent messaging across the digital and physical consumer journey. For more info, visit Perion’s website.

Out-of-Home Advertising Revenue Reaches Record $2.04 Billion in Q3 2024 – OAAA

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Out-of-Home Advertising Revenue Reaches Record $2.04 Billion in Q3 2024 – OAAA

Out-of-home (OOH) advertising continues its upward trajectory, achieving a record $2.04 billion in revenue during the third quarter of 2024. This marks a 4.3% increase compared to the same period last year, according to the Out of Home Advertising Association of America (OAAA). The growth reflects the sector’s adaptability and increasing relevance in the modern marketing landscape, with year-to-date revenue growth at 4.6%.

DOOH Leads Industry Expansion

Digital out-of-home (DOOH) advertising emerged as a standout contributor, representing 33.2% of total OOH revenue for the quarter and recording a 7.3% year-over-year increase. This digital growth highlights a shift towards data-driven and targeted advertising solutions.

Urban formats also showed significant gains, particularly in Transit advertising, which grew by 8.3%. Street Furniture advertising followed closely with a 7.3% increase, mirroring workplace shifts as more employees return to office environments.

Top Industries and Categories Drive Double-Digit Growth

Several industries showed strong engagement with OOH advertising in Q3 2024, with four of the top 10 categories experiencing double-digit growth:

  • Automotive Dealers & Services: +18%
  • Retail: +17.7%
  • Local Services & Amusements: +13.4%
  • Government, Politics & Organizations: +11%

The Computer Software category recorded the highest growth, climbing 50% compared to the third quarter of 2023. Other notable categories included Chain Food Stores & Supermarkets (+23.8%), Architects, Contractors & Engineers (+18.1%), and Legal Services (+17.7%).

Political Advertising Bolsters Growth

Political campaigns significantly increased their OOH spending during the quarter, with overall political ad revenue rising by 31.6% compared to the same period in 2020. Spending surged across various campaign types, with ballot issues (+60.7%), U.S. House and Senate races (+184.3%), and presidential campaigns (+4075.8%) contributing to the growth.

Leading Advertisers Embrace OOH

Top advertisers in Q3 included globally recognized brands such as McDonald’s, Apple, Verizon, Amazon, and Coca-Cola. Technology and direct-to-consumer (DTC) brands played a key role, with companies like Netflix, Uber, and T-Mobile increasing their investments.

Among the top 100 OOH advertisers, more than 50% raised their spending compared to Q3 2023. Seventeen brands more than doubled their investments, showcasing the broad appeal of OOH advertising.

Future Outlook for OOH Advertising

The growing adoption of programmatic digital out-of-home (pDOOH) advertising has enabled brands to target audiences more precisely, execute real-time campaigns, and integrate physical and digital experiences seamlessly.

“With advertisers recognizing its potential for measurable results, DOOH continues to see strong demand, cementing its role in modern marketing strategies,” said Greg Joseph, VP of Inventory Development at StackAdapt, a leading contributor to the Computer Software category’s growth.

As the OOH industry concludes 2024, its consistent growth and innovation across digital and static platforms signal a strong future for advertisers seeking impactful and versatile marketing channels.

For more details on OOH advertising trends and revenue breakdowns, visit OAAA.org

About OAAA

The Out of Home Advertising Association of America (OAAA) represents over 850 industry members, including media companies, advertisers, and ad-tech providers. Founded in 1891 and headquartered in Washington, DC, the OAAA advocates for the responsible growth and innovation of the OOH sector, which encompasses billboards, street furniture, transit, place-based media, and digital formats.

Visual Feeder uses projection mapping to promote Stray Kids’ ‘dominATE’ World Tour in Chicago.

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Visual Feeder uses projection mapping to promote Stray Kids’ ‘dominATE’ World Tour in Chicago.

Stray Kids, one of K-pop’s most influential groups, have teamed up with Live Nation and media technology company Visual Feeder to launch a digital Out-of-Home (DOOH) advertising campaign for their upcoming ‘dominATE’ World Tour. This initiative transforms unused retail windows in Chicago’s Chinatown into vibrant digital displays, engaging fans and passersby with visuals inspired by the group’s dynamic style.

Visual Feeder, known for its projection mapping technology, has activated its innovative digital displays in the heart of Chinatown, a neighborhood celebrated for its cultural significance and bustling atmosphere. These projections illuminate empty storefronts with high-energy visuals that highlight Stray Kids’ tour themes, creating a visually appealing experience that connects the campaign with the local community.

The project uses technology to turn underutilized urban spaces into engaging advertising platforms, enhancing both the city’s environment and the campaign’s reach.

Stray Kids have become a driving force in the global K-pop movement. The group, managed by JYP Entertainment, is celebrated for their genre-defying music and self-produced tracks. With more than eight billion streams on Spotify and recognition as the third best-selling artist globally in 2023 by the International Federation of the Phonographic Industry (IFPI), Stray Kids are among the most prominent acts in modern music.

The ‘dominATE’ World Tour, one of the year’s most highly anticipated events, will make its Chicago stop at Wrigley Field on June 26, 2025.

This campaign demonstrates how digital technology can merge with urban spaces to create unique advertising opportunities. By repurposing retail windows, the initiative not only maximizes visibility but also enhances the visual landscape of Chinatown.

Live Nation, a global leader in live entertainment, is a key partner in the project, helping bring the excitement of the tour to fans through creative marketing efforts like this one.

About Stray Kids

Stray Kids are a South Korean boy band known for their innovative music and electrifying performances. Their global fanbase, known as “STAY,” continues to grow as the group achieves record-breaking milestones in the music industry.

About Live Nation

Live Nation Entertainment is the world’s leading live entertainment company, encompassing Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

About Visual Feeder

Visual Feeder is a media technology company that specializes in projection mapping. By turning retail windows into immersive digital displays, the company provides innovative advertising solutions that enhance urban environments and engage audiences. Website: https://www.visualfeeder.com/

Fugo Achieves SOC 2 Type II Certification

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Fugo Achieves SOC 2 Type II Certification

Fugo, a London-based digital signage software provider, has achieved SOC 2 Type II certification. This certification evaluates a company’s systems and processes over an extended period to ensure compliance with defined standards for security, availability, and confidentiality.

Understanding SOC 2 Type II Certification

SOC 2 Type II, developed by the American Institute of Certified Public Accountants (AICPA), is a recognized framework for assessing operational controls related to data security. While not a mandatory requirement, the certification has become an important factor for organizations when selecting vendors.

Fugo’s decision to undergo this audit reflects a focus on maintaining data security and meeting the expectations of clients who rely on secure solutions to manage digital signage networks.

Importance of Security in Digital Signage

The rise of remotely managed digital signage networks has heightened the importance of secure platforms. SOC 2 Type II certification provides assurance that Fugo has implemented processes to safeguard data across its services. This certification is part of broader efforts to address the security concerns of organizations adopting cloud-based digital signage solutions.

Measures Supporting Compliance

Fugo’s approach to data security is built around several key practices:

  • Infrastructure: Hosting on servers compliant with Tier IV or III+, SSAE-16, PCI DSS, and ISO 27001 standards.
  • Data Encryption: Ensuring encryption of data at rest and in transit.
  • Access Management: Offering customizable user permissions and roles.
  • Testing and Assessments: Conducting annual penetration testing and vulnerability scans.
  • Authentication Protocols: Supporting Single Sign-On (SSO) and Two-Factor Authentication (2FA).
  • Change Management: Following documented protocols to maintain system integrity.

The certification aligns with Fugo’s focus on supporting enterprise clients, particularly those managing large-scale networks and requiring integration with existing IT systems. As organizations seek secure platforms for digital transformation, compliance with recognized standards such as SOC 2 Type II can be an important consideration.

About Fugo

Based in London, Fugo provides digital signage software designed for corporate and deskless work environments. Its platform enables businesses to connect digital displays with business tools for seamless information sharing. For more info visit: https://www.fugo.ai/

Pixnac Launches India’s First Geolocated DOOH Advertising in Kerala’s Private Bus Network

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Pixnac Launches India’s First Geolocated DOOH Advertising in Kerala’s Private Bus Network

Kerala, India – Pixnac, a provider of digital signage solutions, has introduced India’s first geolocated Digital Out-Of-Home (DOOH) advertising system in partnership with Visual Ads, a media agency in Kerala. This initiative brings geolocation-based advertising technology to private buses and selected bus stations across Kerala, marking a significant development in targeted public transport advertising in the country.

Location-Based Advertising for Greater Relevance

The new DOOH system uses GPS technology to deliver location-specific advertisements on digital screens inside selected buses and in bus stations. The solution enables buses to display location-based ads that automatically update as they travel through different regions, ensuring advertisers can deliver content relevant to the surrounding audience..

In addition to advertising, the system offers detailed campaign analytics, allowing advertisers to monitor impressions, audience engagement, and performance by region. This data supports more informed decisions when planning and adjusting campaigns.

Enhanced Commuter Information

Alongside advertising, the screens also provide passengers with:

Live Route Details: Real-time information about the current journey.
Upcoming Stops: Notifications about the next destinations.
Local News Feeds: Updates from regional news sources.
Travel Alerts: Information and reminders relevant to passengers.
This approach integrates advertising with practical travel information, adding value to the commuter experience.

Pilot Phase and Future Plans

The system is currently in its pilot phase, deployed across selected buses and bus stations in Kerala. Based on performance and feedback, the technology is expected to expand to more buses across the state.

Nawas Abdulla, Chief Marketing Officer at Pixnac, said: “With their previous solutions, operators were limited in delivering targeted ads based on location, providing accurate stop details, dynamically controlling ad content, and offering customized updates. Pixnac’s technology simplifies ad scheduling based on specific regions, ensuring that any buses passing through a location will automatically display ads relevant to that area. Additionally, the inclusion of custom news feeds from regional news providers keeps passengers informed with localized updates, enhancing their travel experience.

For advertisers, Pixnac offers detailed analytics and reporting, providing insights into ad impressions, audience engagement, and regional performance. These comprehensive reports empower advertisers to measure the effectiveness of their campaigns and refine their strategies, ensuring maximum return on investment. This breakthrough not only enhances ad effectiveness and engagement but also significantly improves overall operational efficiency.”

The geolocated advertising inventory is being marketed through business partners such as Visual Ads, enabling businesses to run campaigns tailored to specific geographic locations. This real-time targeting helps brands reach the right audience at the right place.

Kerala as an Early Adopter

The adoption of geolocated DOOH in Kerala’s private bus network highlights the growing role of technology in public transport communication. It reflects a trend towards more precise, data-driven advertising methods that serve both business needs and passenger information requirements.

Pixnac.com

Ynvisible Interactive and Waypoint Transit Solutions Collaborate to Launch E-Paper Transit Signage

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Ynvisible Interactive and Waypoint Transit Solutions Collaborate to Launch E-Paper Transit Signage

Ynvisible Interactive Inc., a company specializing in printed e-paper display technology, has announced a partnership with Waypoint Transit Solutions, a U.S.-based provider of real-time transit information systems. The collaboration aims to introduce cost-effective e-paper signage for bus stations, offering sustainable and efficient solutions for public transportation systems.

The collaboration will focus on improving the commuter experience by integrating real-time arrival and departure updates into e-paper-based digital displays. These signs are designed for energy efficiency, durability, and excellent readability in various lighting conditions, making them ideal for outdoor use.

The partnership highlights a mutual goal to make advanced transit signage accessible for municipalities and transit agencies that may have previously found such systems cost-prohibitive.

Ryan Johnston, CEO of Waypoint Transit Solutions, stated:
“Our goal is to create flexible, low-cost, real-time arrival signs that can be installed at a greater number of bus stops than existing options. Ynvisible’s customizable and energy-efficient e-paper technology is the perfect fit for this initiative.”

Waypoint has ordered an initial batch of customized e-paper displays for testing and validation. If successful, the company plans to scale up production to potentially over 20,000 units, making this solution widely available to transit systems.

Keith Morton, Vice President of Sales & Marketing at Ynvisible Interactive, commented:
“We’re excited to collaborate with Waypoint Transit Solutions to develop a sustainable, cost-effective signage solution for transit systems. This partnership has the potential to bring our innovative technology to bus stations in cities worldwide.”

Ynvisible’s e-paper technology is built with sustainability in mind, consuming minimal power and offering long-lasting performance. Beyond transit, the displays are suitable for a range of uses, including retail signage, public information systems, and IoT-enabled devices.

The company continues to innovate in the fields of digital signage and low-power display solutions, responding to growing global demand for environmentally friendly technologies.

More on Ynvisible Interactive. For additional information, visit www.ynvisible.com.

Uniguest Launches Hub: SaaS Platform for Digital Signage, Interactive TV, Casting, and More

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Uniguest Launches Hub: SaaS Platform for Digital Signage, Interactive TV, Casting, and More

Uniguest has introduced Uniguest Hub, a Software-as-a-Service (SaaS) platform designed to simplify digital communications. The platform integrates digital signage, interactive TV, content casting, wayfinding, and room signage into one user-friendly solution, enabling organizations to engage their audiences more effectively.

Uniguest Hub is designed to help organizations manage and broadcast content through a centralized, cloud-based content management system (CMS). This approach reduces the complexity of deployment and management, allowing businesses to deliver consistent, eye-catching, and informative messages across various touchpoints.

The platform is modular, offering flexibility for businesses to select the features that best meet their needs while providing room for future scalability.

Key Features of Uniguest Hub

Uniguest Hub includes several modules, each tailored to address specific engagement goals:

  • Digital Signage: A drag-and-drop interface for creating, scheduling, and managing digital content across multiple locations.
  • Interactive TV: A customizable IPTV solution designed to enhance viewer satisfaction through personalization and targeted promotions.
  • Casting: Allows seamless content sharing from devices like smartphones or laptops to connected displays.
  • Wayfinding: Interactive property maps and navigation tools to improve visitor experiences.
  • Room Signage: Integrated meeting room displays synchronized with centralized calendars to simplify space management.

Designed for Versatility Across Industries

The platform is suited for a variety of industries, including hospitality, retail, corporate, education, and healthcare. It provides tools to enhance visitor experiences, promote brand messaging, and optimize operations.

Matt Goche, CEO of Uniguest, highlighted the platform’s value, stating:
“Uniguest Hub is designed to simplify engagement and improve operational efficiency. Its modular capabilities and comprehensive feature set allow businesses to tailor the platform to their needs, whether they aim to enhance brand presence, engage audiences, or maximize ROI.”

For resellers, Uniguest Hub offers the potential to generate recurring revenue streams, reinforcing traditional business models. End users benefit from a comprehensive solution that reduces the complexity of managing multiple engagement tools while providing a consistent user experience. Uniguest Hub is available through authorized Uniguest Channel Partners. For more info visit www.uniguest.com

Veridooh Partners with Zuiver Group to Bring Independent OOH Verification to the Netherlands

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Veridooh Partners with Zuiver Group to Bring Independent OOH Verification to the Netherlands

Australian adtech company Veridooh has announced a strategic partnership with the Netherlands-based Zuiver Group, marking Veridooh’s entry into the Dutch out-of-home (OOH) advertising market. This collaboration introduces Veridooh’s independent verification platform, designed to provide advertisers with greater transparency and detailed insights into their OOH campaigns.

Zuiver Group’s clients will gain access to Veridooh’s patented SmartCreative™ technology, which independently collects and analyzes data to track and verify OOH campaign performance. The platform offers over 400 metrics, covering campaign delivery across digital, static, and programmatic media buys. By utilizing this technology, advertisers can monitor campaign effectiveness and ensure alignment with planned objectives.

The integration of independent verification is a milestone for the Dutch OOH market, addressing growing advertiser demand for transparency and measurable results.

Veridooh’s co-founder, Mo Moubayed, emphasized the significance of this expansion: “The Netherlands is a highly sophisticated OOH market, and we are excited to support advertisers by offering tools that provide greater visibility and confidence in their campaigns. Zuiver Group has been a tremendous partner in making this vision a reality, and their dedication to enhancing OOH capabilities in the region is commendable.”

Zuiver Group founder Edwin Werkman highlighted the value this partnership brings to their clients: “Veridooh’s technology sets a new benchmark for outdoor advertising insights. This collaboration enables us to offer our clients enhanced tools to better understand campaign performance, ensuring they achieve their marketing objectives with confidence.”

The collaboration aligns with broader trends in the global OOH industry. According to research from the Digital Place-Based Advertising Association (DPAA), independent verification is increasingly regarded as a critical component for unlocking growth in OOH advertising, particularly in markets like the U.S.

About Veridooh

Founded in 2019, Veridooh specializes in independent OOH campaign verification and reporting. Its proprietary SmartCreative™ technology is utilized by major brands, including Google, Amazon, and Unilever. With offices in Sydney, London, and New York, Veridooh has received several accolades for its innovative solutions, including Campaign Asia’s “Most Valuable Technology” award in 2023. For more information, visit www.veridooh.com.

About Zuiver Group

Established in 2009, Zuiver Group is a leading independent media agency in the Netherlands. The group offers integrated services in media planning, online marketing, web development, and content production, focusing on efficiency and transparency for national and regional advertisers. For more details, visit www.zuivergroup.nl.

PPDS Announces Konstantin Flabouriaris as DACH Sales Director

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PPDS Announces Konstantin Flabouriaris as DACH Sales Director

PPDS, the exclusive global provider of Philips Professional Displays and solutions, has announced the promotion of Konstantin Flabouriaris to the position of DACH Sales Director. This appointment marks a strategic step in strengthening PPDS’ presence in the German, Austrian, and Swiss (DACH) markets as part of its ongoing growth strategy.

A Proven Leader in the AV/IT Industry

With nearly 30 years of experience in sales and management within the AV/IT sector, Konstantin Flabouriaris has built a reputation as a skilled professional with a strong track record. Over the past decade, he has successfully served as DACH Sales Manager for PPDS, consistently surpassing sales targets and contributing to significant revenue growth across the region.

Flabouriaris’ leadership has been instrumental in driving sales of PPDS’ expanding portfolio, which includes Philips digital signage, direct view LED, professional TVs, interactive displays, and ePaper solutions. These products have become a preferred choice across key industries, such as retail, corporate, education, transportation, healthcare, and hospitality.

PPDS has reported exponential growth in the DACH region, with a notable rise in demand for its solutions. In the hospitality sector, Philips MediaSuite hotel TVs have established themselves as a market leader, reflecting the brand’s ability to meet evolving industry needs.

Konstantin’s promotion is part of PPDS’ global commitment to nurturing talent and promoting from within. His extensive experience and understanding of the region’s market dynamics position him to lead the DACH team in the next phase of growth.

Flabouriaris shared his enthusiasm for the new role:
“I am hugely proud and excited to have accepted the position of DACH Sales Director, and to continue my journey within this fantastic company. The last 10 years have been the most rewarding of my career, and I look forward to building on this success with our innovative product portfolio and ambitious roadmap.”

Jae O Choi Park, European Sales Director at PPDS, emphasized the importance of the appointment:
“The DACH region is vital for PPDS and has consistently delivered exceptional results. Konstantin’s leadership and expertise have been key to this success. His promotion reflects his contributions and our confidence in his ability to further drive growth and expand our market presence.”

More on PPDS, Website: https://www.ppds.com

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