StreetMetrics, a provider of out-of-home (OOH) advertising analytics, has entered into a strategic partnership with Lumix Advertising, a Miami-based company specializing in scooter-based digital billboards. This collaboration aims to enhance transparency and data-driven decision-making in OOH campaigns, offering advertisers access to robust analytics that improve campaign effectiveness.
The partnership enables Lumix Advertising to utilize StreetMetrics’ advanced analytics platform, providing advertisers with metrics on audience reach, geo-location, and engagement in near real-time. These insights allow advertisers to adjust their strategies dynamically, improving precision and return on investment (ROI).
“This partnership is a strong step forward for accountability and measurement in OOH media,” said Drew Jackson, CEO of StreetMetrics. “Our platform equips Lumix with real-time insights that help advertisers make informed decisions and optimize their campaigns on the go.”
A Global Response to Measurable Advertising Needs
The alliance reflects a growing global demand for accountability in OOH advertising. By leveraging third-party analytics, advertisers can gain confidence in campaign performance while setting new standards for transparency and effectiveness in the industry.
Jonathan Sherman, CEO of Lumix Advertising, commented, “StreetMetrics’ platform enhances our ability to provide clients with credible, data-backed insights into audience engagement. This focus on transparency empowers advertisers to refine their strategies and achieve better outcomes.”
Benefits for Advertisers, Gig Workers, and Communities
This collaboration offers value across multiple levels:
- Advertisers benefit from third-party validation of campaign metrics, enabling smarter ad spend and increased ROI.
- Gig workers, who host Lumix’s digital billboards on scooters, gain an effortless revenue stream while moving through cities.
- Communities experience more targeted, relevant advertising tailored to local engagement patterns, enhancing their interactions with OOH media.
The partnership highlights the innovative potential of scooter-based OOH advertising, a rapidly growing segment of the industry. By integrating data solutions from StreetMetrics, Lumix is positioned to offer precise, impactful advertising solutions in high-traffic urban areas.
About Lumix Advertising: Lumix Advertising is a Miami-based digital out-of-home (DOOH) media company specializing in scooter-based digital billboards. The company delivers data-driven campaigns that capture attention in bustling city environments. For more information, visit Lumix Advertising.
About StreetMetrics: StreetMetrics is a leading provider of real-time measurement and attribution solutions for the OOH advertising sector. Its platform helps advertisers maximize campaign performance and make data-driven decisions with confidence. Learn more at StreetMetrics.
