Scala, a global provider of marketing technology solutions, has launched a new showroom in Madrid to demonstrate its cutting-edge digital signage and customer communication tools. The 350-square-meter space, located at Condesa de Venadito, 1, is designed to support businesses in the Iberian region with hands-on demonstrations, strategic collaborations, and future educational events.
The showroom, operational since September and officially inaugurated on November 21, offers a comprehensive display of Scala’s technology in real-world applications. The launch event hosted 50 industry representatives, including delegates from Disney, Leroy Merlin, and NCR.
Alvaro Morales, Sales Director for Spain and Portugal, highlighted the significance of the new facility: “This showroom allows us to showcase how our technology can optimize operations, enhance customer experiences, and increase profitability across industries.”
Industry-Specific Demonstration Areas
The Madrid showroom is organized into zones tailored to specific industries, providing a hands-on experience of Scala’s innovative solutions:
- Grocery Zone: Displays how integrated digital signage improves communication and efficiency in retail settings.
- Restaurant Zone: Demonstrates menu boards, ordering systems, and fulfillment technologies for food service businesses.
By simulating real-world scenarios, the showroom enables visitors to experience how Scala’s tools can address the unique challenges of their industries.
Strategic Growth Across Europe
The Madrid showroom marks Scala’s first dedicated space outside its headquarters in Sittard, Netherlands. A London showroom is under construction, with additional locations planned across Europe in 2025.
Harry Horn, General Manager for EMEA, shared insights on Scala’s expansion strategy: “Our goal is to create collaborative spaces where clients can explore solutions firsthand and develop tools that meet their specific business needs.”
Experienced Team in Madrid
The Madrid office is supported by a team of experienced professionals:
- Jorge Mira, Director of Creative Services, brings 20 years of expertise with Scala.
- Alvaro Morales, Sales Director for the region, joined in April 2023.
- Arianne Cediel, Senior Sales and Business Development Manager, became part of the team in September 2024.
To schedule a visit to the Scala Madrid showroom, contact [email protected]. For more information, visit Scala.com.
