Stray Kids, one of K-pop’s most influential groups, have teamed up with Live Nation and media technology company Visual Feeder to launch a digital Out-of-Home (DOOH) advertising campaign for their upcoming ‘dominATE’ World Tour. This initiative transforms unused retail windows in Chicago’s Chinatown into vibrant digital displays, engaging fans and passersby with visuals inspired by the group’s dynamic style.
Visual Feeder, known for its projection mapping technology, has activated its innovative digital displays in the heart of Chinatown, a neighborhood celebrated for its cultural significance and bustling atmosphere. These projections illuminate empty storefronts with high-energy visuals that highlight Stray Kids’ tour themes, creating a visually appealing experience that connects the campaign with the local community.
The project uses technology to turn underutilized urban spaces into engaging advertising platforms, enhancing both the city’s environment and the campaign’s reach.
Stray Kids have become a driving force in the global K-pop movement. The group, managed by JYP Entertainment, is celebrated for their genre-defying music and self-produced tracks. With more than eight billion streams on Spotify and recognition as the third best-selling artist globally in 2023 by the International Federation of the Phonographic Industry (IFPI), Stray Kids are among the most prominent acts in modern music.
The ‘dominATE’ World Tour, one of the year’s most highly anticipated events, will make its Chicago stop at Wrigley Field on June 26, 2025.
This campaign demonstrates how digital technology can merge with urban spaces to create unique advertising opportunities. By repurposing retail windows, the initiative not only maximizes visibility but also enhances the visual landscape of Chinatown.
Live Nation, a global leader in live entertainment, is a key partner in the project, helping bring the excitement of the tour to fans through creative marketing efforts like this one.
About Stray Kids
Stray Kids are a South Korean boy band known for their innovative music and electrifying performances. Their global fanbase, known as “STAY,” continues to grow as the group achieves record-breaking milestones in the music industry.
About Live Nation
Live Nation Entertainment is the world’s leading live entertainment company, encompassing Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
About Visual Feeder
Visual Feeder is a media technology company that specializes in projection mapping. By turning retail windows into immersive digital displays, the company provides innovative advertising solutions that enhance urban environments and engage audiences. Website: https://www.visualfeeder.com/
