Saturday, February 15, 2025

Digital Out of Home - (DOOH) News

Stay informed with the latest updates in Digital Out of Home (DOOH). Featuring dynamic screens and programmatic AI, DOOH optimizes ad placements and boosts engagement. Follow global trends and innovations in the DOOH industry here.

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Samsung’s Gaming Hub Unleashes Live Rocket League Showdown in Spectacular 3D at Piccadilly Lights

London - Samsung Gaming Hub, in collaboration with Cheil and Ocean Outdoor, has transformed the iconic Piccadilly Lights into a mesmerizing 3D livestream featuring two gaming influencers engaging in...

Perion Network Ltd. Completes Acquisition of Hivestack Inc. to Expand Presence in DOOH Channel

NEW YORK & TEL AVIV — Perion Network Ltd., a global advertising technology company, has finalized its acquisition of Hivestack Inc., a leading global programmatic digital out-of-home (DOOH) company....

VIOOH Shares Industry-First: 18% Lower Carbon Emissions Benchmark

London - VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, is pleased to announce a significant milestone in sustainability. In collaboration with the Carbon Intelligence Platform, Cedara, a...

Scope3 Expands Carbon Measurement Capabilities to Include DOOH Advertising

New York - Scope3, a leading collaborative sustainability platform in media and advertising decarbonization, has announced a significant enhancement to its emissions measurement capabilities. The company has expanded its...

STDecaux and VIOOH Launch PrDOOH Sales in Mainland China

London / Shanghai – STDecaux, in collaboration with VIOOH, introduces programmatic media trading in mainland China, marking a significant step in the adoption of digital out-of-home (DOOH) advertising. The...

DetaiLED Introduces Cutting-Edge Resolution Processor for LED Video Processing

LAS VEGAS - DetaiLEDâ„¢, a recognized industry leader in cutting-edge LED solutions, is pleased to announce the launch of its latest innovation, the revolutionary DTLD Resolution Processor, showcased during...

Zitcha and Broadsign Collaborate to Enhance In-Store Retail Advertising Globally

Melbourne – Zitcha and Broadsign have entered into a strategic partnership, combining the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. This collaboration aims to enhance in-store...

JCDecaux Introduces Programmatic Digital Out-Of-Home Advertising in South Africa

Johannesburg, SA – JCDecaux, the global leader in outdoor advertising, has launched its Programmatic Digital Out-Of-Home (prDOOH) advertising service in South Africa. This development is in collaboration with VIOOH,...

Samsung Unveils World’s First 481-Foot F1 Logo Rooftop LED at FORMULA 1 LAS VEGAS GRAND PRIX

In a groundbreaking move, Samsung Electronics America has elevated the spectacle of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 with the unveiling of the world's first...

Tokyo’s Toei Subway Shimbashi Station Launches DOOH Advertising Distribution with LIVE BOARD Marketplace Integration

Tokyo, Japan — Toei Shinbashi Station, a key hub on the Toei Asakusa Line, has entered the forefront of advertising innovation with the deployment of 16 units of 70-inch...
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