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Hypermedia Secures Exclusive 10-Year DOOH Media Deal with Nakheel in Dubai

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Dubai, UAE – Hypermedia, a leader in out-of-home (OOH) media in UAE, has entered into an exclusive 10-year DOOH media partnership with Nakheel, a master developer known for iconic projects such as Palm Jumeirah. This agreement, facilitated through Hypermedia, a subsidiary of W Group Holding, provides Hypermedia with media rights and development opportunities across Nakheel’s extensive portfolio. This portfolio includes Palm Jumeirah, 12 vibrant residential communities, 13 shopping malls, and several significant advertising hoardings throughout Dubai.

The partnership aims to integrate advanced digital media technologies into Nakheel’s strategic locations, enhancing digital branding opportunities and audience engagement across out-of-home media channels. Abed Bibi, Chief Marketing Officer at Nakheel, expressed optimism about the collaboration’s potential to elevate Nakheel’s presence in the digital out-of-home advertising space through data-driven branding solutions.

Habib Wehbi, Chairman and Group CEO of W Group Holding, highlighted the significance of this collaboration in expanding Hypermedia’s media network into Nakheel’s communities. Wehbi emphasized the goal of transforming these communities into media destinations that attract renowned brands, leveraging the latest digital innovations and smart data tools to redefine the DOOH advertising sector in the region.

This initiative plans to develop a comprehensive digital network within Nakheel communities, aiming to enrich the lifestyle experience of these areas by incorporating digital innovations. The collaboration seeks to enhance the visibility and engagement of brands within Nakheel’s properties, capitalizing on the unique locations and the demographic profile of residents and visitors.

Hypermedia’s strategy includes deploying a variety of digital advertising formats across Palm Jumeirah and other Nakheel communities, tailored to elevate brand experiences and engagement. The initiative also extends to managing the media rights of five large hoardings in Dubai, offering significant visibility for brands through impactful advertising spaces.

Supported by advanced data measurement tools, the partnership between Hypermedia and Nakheel is set to offer brands enhanced capabilities for launching data-driven advertising campaigns, aiming for optimized return on investment.

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