iCleanse, an innovative startup in the digital out-of-home (DOOH) advertising sector, has recently announced its strategic partnership with DoohClick, a leader in ad management platforms. This collaboration is set to enhance iCleanse’s expansion efforts across the United States, showcasing a unique blend of health technology and advertising through its Swift UV phone disinfection units.
These Swift UV units, distinguished by integrating high-definition advertising screens, offer a dual-purpose solution. They not only ensure the disinfection of smartphones—a critical touchpoint for pathogens like COVID, RSV, and influenza—but also serve as a dynamic advertising medium. Users are presented with 15-second display ads, engaging them as they wait for their devices to be sanitized by UV light, a chemical-free method ensuring safety and efficacy.
iCleanse’s deployment of these units spans over 100 locations nationwide, targeting areas with high foot traffic such as grocery stores, retail spaces, leisure and hospitality venues, convention centers, museums, and airports. This extensive presence underpins the company’s commitment to providing value-added services to consumers while offering advertisers a captive audience in premium environments.
The partnership with DoohClick is poised to revolutionize iCleanse’s operational capabilities. It enables full automation of DOOH operations, encompassing ad sales, dynamic scheduling, programmatic buying, campaign analysis, and reporting. This automation is key to scaling the business and extending its reach into new markets across the U.S., reinforcing iCleanse’s position at the forefront of the DOOH advertising industry.
Chris Allen Sr., CEO of iCleanse, highlighted the growing importance of DOOH advertising as society shifts towards normalcy with increased public engagement in various venues. The collaboration with DoohClick is expected to streamline ad placement operations, focusing on delivering outstanding results for customers and enhancing the overall user experience.
DoohClick’s CEO, Jonas Glad, echoed the sentiment, emphasizing the natural synergy between the two companies. He pointed out the fundamental role of technology in the success of place-based advertising, suggesting that this partnership will enable iCleanse to rapidly and efficiently expand its market presence.
For more information about iCleanse and its innovative solutions, please visit their official website at iCleanse.com. To explore DoohClick’s advanced ad management platform and digital advertising, visit DoohClick.com.
