Pattison Outdoor, a leader in Out-of-Home Advertising, has recently secured an exclusive advertising partnership with Vancouver International Airport (YVR), marking a significant expansion of its national airport portfolio. This collaboration, effective from March 1, 2024, positions Pattison Outdoor as the primary advertising provider to 17 Canadian airports, emphasizing its dominance in Western Canada’s advertising landscape.
The partnership is set to transform YVR’s advertising approach over the next two years, with Pattison Outdoor introducing a comprehensive digital renewal aimed at enhancing brand visibility and engagement. This initiative promises to prioritize traveler experience, with a focus on creating spaces that reflect British Columbia’s natural beauty and inspire visitors.
Steve McGregor, President of Pattison Outdoor, highlighted the strategic importance of this partnership, stating it reinforces the company’s commitment to delivering innovative advertising solutions that resonate on both local and global stages. This venture not only elevates the airport experience but also offers unparalleled opportunities for brands to connect with travelers.
Pattison Outdoor’s long-standing reputation for excellence in Out-of-Home advertising across British Columbia is complemented by a dedicated sales force that boasts strong local ties and a wide-reaching national presence. This ensures that advertising partners will benefit from extensive expertise and innovative strategies tailored to engage nearly 25 million passengers that YVR serves annually.
YVR, recognized for its operational excellence and awarded as one of the top airports both in North America and globally by Skytrax in 2023, is committed to enhancing passenger experiences. Tamara Vrooman, President & CEO at YVR, expressed enthusiasm for the partnership with Pattison Outdoor, emphasizing the shared goal of showcasing British Columbia’s vibrant culture and improving the traveler’s journey through creative and engaging advertising content.
Pattison Outdoor Advertising, part of The Jim Pattison Group, stands as Canada’s largest Out-of-Home advertising company, offering a wide array of products and services designed to leverage the power of outdoor advertising. With a history dating back to 1908, Pattison Outdoor continues to innovate, providing solutions across traditional billboards, transit, digital, airport, residential, office, and street-level formats, reinforcing its commitment to helping brands and businesses connect with audiences across the country.
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