Digital Out of Home - (DOOH) News
Stay informed with the latest updates in Digital Out of Home (DOOH). Featuring dynamic screens and programmatic AI, DOOH optimizes ad placements and boosts engagement. Follow global trends and innovations in the DOOH industry here.
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Samsung Unveils World’s First 481-Foot F1 Logo Rooftop LED at FORMULA 1 LAS VEGAS GRAND PRIX
In a groundbreaking move, Samsung Electronics America has elevated the spectacle of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 with the unveiling of the world's first...
Tokyo’s Toei Subway Shimbashi Station Launches DOOH Advertising Distribution with LIVE BOARD Marketplace Integration
Tokyo, Japan — Toei Shinbashi Station, a key hub on the Toei Asakusa Line, has entered the forefront of advertising innovation with the deployment of 16 units of 70-inch...
JCDecaux Launches Programmatic DOOH Advertising in Portugal
Portugal – JCDecaux, the global leader in outdoor advertising, has introduced its Programmatic Digital Out-Of-Home (prDOOH) offering in the Portuguese market. This initiative is powered by VIOOH, a premier...
Clear Channel Outdoor Holdings, Inc. Successfully Completes Sale of Clear Channel France to Equinox Industries
Clear Channel Outdoor Holdings, Inc. is pleased to announce the successful completion of its sale of Clear Channel France to Equinox Industries. This strategic move marks a significant step...
Riyadh Municipality Enhances Roadway Signage with Daktronics Technology
Saudi Arabia – The Ministry of Transportation and Riyadh Municipality have partnered with Daktronics to install advanced Variable Message Signs (VMS) throughout the city. Initiated in 2023, this project...
Big Brands Invest Big to Shine on ‘The Sphere’, World’s Largest DOOH
Las Vegas has always been a hub for spectacular sights and experiences, but its newest addition, The Sphere, takes entertainment and marketing to unprecedented levels. This $2 billion structure,...
JCDecaux Extends Advertising Concession with Madrid Metro for 10 Years
Spain - JCDecaux SE, the global leader in outdoor advertising, is pleased to announce the extension of its advertising concession with Madrid Metro for a duration of 10 years....
Hivestack and Grupo Expansión Transform DOOH Advertising in Mexico
MEXICO CITY - Hivestack, the world's leading independent programmatic Digital Out of Home (DOOH) ad tech company, has announced a groundbreaking partnership with Grupo Expansión, a prominent omnichannel media...
Dubai’s Emarat and PYXIS Form Strategic Partnership for Innovative DOOH Advertising at Fuel Stations
U.A.E - Emirates General Petroleum Corporation - Emarat, a leading provider of high-quality fuel and services in Dubai and the Northern Emirates, has teamed up with PYXIS EVENTS LLC,...
Clear Channel Outdoor Partners with Westin Las Vegas Hotel for High-Impact Advertising
NEW YORK - Clear Channel Outdoor, a global leader in outdoor advertising, has partnered with the Westin Las Vegas Hotel & Spa to offer advertisers three prominent outdoor advertising...
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