Sunday, December 10, 2023

Dubai’s Emarat and PYXIS Form Strategic Partnership for Innovative DOOH Advertising at Fuel Stations

Transforming the Future of Brand Promotion at Emarat Stations

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U.A.E – Emirates General Petroleum Corporation – Emarat, a leading provider of high-quality fuel and services in Dubai and the Northern Emirates, has teamed up with PYXIS EVENTS LLC, a dynamic events and brand management company based in Abu Dhabi, to reshape advertising at Emarat stations through innovative digital signage solutions. This strategic partnership aims to harness the power of digital out-of-home (DOOH) advertising opportunities at Emarat service stations.

Exploring DOOH innovative Fuel Station Advertising

Emarat, a longstanding provider of high-quality fuel and services to millions of customers, has been a pillar of the UAE’s petroleum industry since its establishment in 1980. With a commitment to delivering exceptional customer experiences, Emarat has expanded its network to 130 service stations as of September 2023, with ambitious plans for further growth across the country. Emarat is also actively involved in aviation fuel, natural gas, and gas supply, adhering to the highest standards of customer service and ethical operation in line with international and national health, safety, and environmental standards.

This partnership with PYXIS EVENTS LLC marks a significant industry milestone, as PYXIS takes charge of media planning and operation of an extensive network of digital screens situated at Emarat stations throughout the network of service stations. The collaboration aims to leverage the evolving advertising landscape by maximizing the potential of digital signage, offering customized advertising solutions for businesses.

Ali Bin Zayed Al Falasi, Senior Manager of Corporate Loyalty at Emarat, commented on the partnership, saying, “We are excited to welcome PYXIS as our media partner for our ambitious digital signage project. In today’s digital age, businesses are embracing technological solutions to enhance their operations and services, driving efficiency and productivity. We look forward to collaborating closely with PYXIS to unlock the full potential of Emarat’s service stations reach, generating new revenue streams for all stakeholders.”

PYXIS EVENTS LLC, known for its prowess in conceiving and executing creative events across various sectors, will now add a contemporary dimension to its portfolio, catering to diverse marketing needs through customized digital solutions. Their expertise spans government, education, medical, retail, and hospitality sectors. Mukhles Odeh, General Manager of PYXIS, expressed his pleasure about the alliance, stating, “This strategic partnership with Emarat will not only expand PYXIS’ product portfolio but also empower us to offer comprehensive solutions to our clients. This encompasses resilient and effective digital solutions that invigorate their brands and amplify their strengths.”

With the proliferation of digital technology and the need for businesses to connect with their target audiences in innovative ways, this transformative partnership promises to redefine advertising in the UAE, setting new standards for the industry.

As both Emarat and PYXIS EVENTS LLC bring their expertise and commitment to delivering excellence, the future of DOOH advertising at Emarat service stations looks bright, with endless possibilities for brands and advertisers to engage with consumers in creative and impactful ways.


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