Monday, December 11, 2023

Hivestack and Grupo Expansión Transform DOOH Advertising in Mexico

Revolutionizing DOOH in Mexico. Hivestack and Grupo Expansión partner to provide innovative programmatic solutions for advertisers and brands.

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MEXICO CITY – Hivestack, the world’s leading independent programmatic Digital Out of Home (DOOH) ad tech company, has announced a groundbreaking partnership with Grupo Expansión, a prominent omnichannel media owner in Latin America. This strategic alliance is set to transform the DOOH advertising landscape in Mexico, offering brands and advertisers innovative programmatic solutions to connect with their target audiences.

Expanding Possibilities with Hivestack

Through this partnership, Grupo Expansión will gain access to Hivestack’s comprehensive suite of supply-side solutions, which includes the Hivestack SSP, the Hivestack Ad Server, and exclusive mediation layer access through the Hivestack Header Bidder. This collaboration will empower Grupo Expansión to integrate its extensive network of DOOH screens in various locations, including Roadside, Airports, and Shopping Malls, into the Hivestack SSP.

As a result, these DOOH screens will now be available for programmatic purchase by local and global advertising agencies, as well as omnichannel Demand-Side Platforms (DSPs). Additionally, Grupo Expansión will harness Hivestack’s Ad Server to efficiently manage both directly and programmatically sold inventory across their screen networks. The partnership will also enable Grupo Expansión to mediate programmatic bids from multiple Supply-Side Platforms (SSPs) through the Hivestack Header Bidder, ensuring a fair and unified auction model.

Industry Experts Praise the Partnership

Hector Gonzalez, Chief Revenue Officer of the Americas at Hivestack, expressed his excitement about the partnership, stating, “We are thrilled to announce our full stack partnership with Grupo Expansión, a well-known omnichannel media owner and publisher. This partnership will provide them with a myriad of solutions that support healthy and efficient revenue growth across their impressive network of inventory and will allow us to expand the variety of DOOH screens in Mexico available programmatically through the Hivestack platform.”

Jorge Dibildox, CEO of Out of Home (OOH) at Grupo Expansión, emphasized the significance of this collaboration, saying, “This partnership marks a milestone in our mission to transform and optimize the outdoor advertising industry. Hivestack, with its expertise and cutting-edge technology, will enable us to offer our clients a broader and more sophisticated range of programmatic DOOH solutions. Programmatic DOOH advertising has revolutionized the way brands connect with their audience, and this integration puts us in a unique position to take advantage of all the opportunities this innovative methodology has to offer.”

Expanding Horizons in Mexico’s DOOH Landscape

The partnership with Grupo Expansión is a testament to Hivestack’s continued growth across Mexico and Latin America. Earlier this year, Hivestack announced a collaboration with Grupo IMU in Mexico, further solidifying its presence in the region. In Mexico alone, DOOH ad spend is projected to reach $108.30 million USD in 2023, with an annual growth rate (CAGR 2023-2027) of 5.01%. This growth trajectory is expected to result in a projected market volume of $131.70 million USD by 2027, highlighting the tremendous opportunities within the Mexican DOOH advertising market.

The partnership between Hivestack and Grupo Expansión promises to deliver advanced programmatic DOOH advertising solutions and expand the possibilities for advertisers looking to engage with audiences in innovative ways. With Grupo Expansión’s impressive DOOH screen network now accessible through the Hivestack platform, the future of digital out-of-home advertising in Mexico looks brighter than ever.

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