Digital Out of Home - (DOOH) News
Stay informed with the latest updates in Digital Out of Home (DOOH). Featuring dynamic screens and programmatic AI, DOOH optimizes ad placements and boosts engagement. Follow global trends and innovations in the DOOH industry here.
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Displayce Enhances Programmatic DOOH Advertising with Carrefour Sales Data Integration
France – Displayce, a key player in programmatic Digital Out-Of-Home (pDOOH) advertising in Europe, has announced a new initiative to integrate sales data from over 400 Carrefour stores in...
Unicom Marketing Partners with LMX to Innovate DOOH Media Using LED Trucks
KUALA LUMPUR – Unicom Marketing, an event management and Digital Out of Home (DOOH) company with operations in Malaysia, Singapore, Vietnam, and Indonesia, has announced a significant partnership with...
Samsung’s Gaming Hub Unleashes Live Rocket League Showdown in Spectacular 3D at Piccadilly Lights
London - Samsung Gaming Hub, in collaboration with Cheil and Ocean Outdoor, has transformed the iconic Piccadilly Lights into a mesmerizing 3D livestream featuring two gaming influencers engaging in...
Perion Network Ltd. Completes Acquisition of Hivestack Inc. to Expand Presence in DOOH Channel
NEW YORK & TEL AVIV — Perion Network Ltd., a global advertising technology company, has finalized its acquisition of Hivestack Inc., a leading global programmatic digital out-of-home (DOOH) company....
VIOOH Shares Industry-First: 18% Lower Carbon Emissions Benchmark
London - VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, is pleased to announce a significant milestone in sustainability. In collaboration with the Carbon Intelligence Platform, Cedara, a...
Scope3 Expands Carbon Measurement Capabilities to Include DOOH Advertising
New York - Scope3, a leading collaborative sustainability platform in media and advertising decarbonization, has announced a significant enhancement to its emissions measurement capabilities. The company has expanded its...
STDecaux and VIOOH Launch PrDOOH Sales in Mainland China
London / Shanghai – STDecaux, in collaboration with VIOOH, introduces programmatic media trading in mainland China, marking a significant step in the adoption of digital out-of-home (DOOH) advertising. The...
DetaiLED Introduces Cutting-Edge Resolution Processor for LED Video Processing
LAS VEGAS - DetaiLED™, a recognized industry leader in cutting-edge LED solutions, is pleased to announce the launch of its latest innovation, the revolutionary DTLD Resolution Processor, showcased during...
Zitcha and Broadsign Collaborate to Enhance In-Store Retail Advertising Globally
Melbourne – Zitcha and Broadsign have entered into a strategic partnership, combining the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. This collaboration aims to enhance in-store...
JCDecaux Introduces Programmatic Digital Out-Of-Home Advertising in South Africa
Johannesburg, SA – JCDecaux, the global leader in outdoor advertising, has launched its Programmatic Digital Out-Of-Home (prDOOH) advertising service in South Africa. This development is in collaboration with VIOOH,...