Melbourne – Zitcha and Broadsign have entered into a strategic partnership, combining the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. This collaboration aims to enhance in-store retail advertising on a global scale. The integration enables retailers to optimize and monetize their in-store digital display networks, offering advertisers streamlined access to available in-store inventory and seamless campaign management across various media channels.
Troy Townsend, CEO of Zitcha, sees this collaboration as a positive step towards unlocking the potential of in-store retail media. He states, “The ability to run in-store screens and report on transactions, akin to other marketing channels, will be transformative for brands evaluating their OOH budgets.”
This collaboration aligns with the current retail landscape, where 80 percent of consumer activity occurs in-store, and retail media is anticipated to reach $125.7 billion in 2023. By leveraging Zitcha’s unified retail media platform and Broadsign’s technology, retailers globally gain access to a comprehensive solution, simplifying and enhancing in-store screens for additional revenues and sales.
Adam Green, SVP of Strategy at Broadsign, remarks, “Our joint efforts will enable retailers and advertisers to capitalize on the benefits of omnichannel advertising, reaching audiences both on the path to purchase and now at the point of purchase. Simultaneously, it provides a more straightforward way for retailers to monetize their in-store display networks.”
As a leader in out-of-home advertising technology, Broadsign collaborates with global retail giants such as Auchan, Ahold Delhaize, Coles, and Woolworths. Their expertise, combined with Zitcha’s innovative retail media platform, creates a significant opportunity for retailers and advertisers.
Zitcha, recognized as the world’s first unified omnichannel Retail Media Platform, aims to optimize Retail Media for retailers, brands, and customers by seamlessly combining onsite, offsite, and in-store media assets. The platform focuses on maximizing yield for retailers, return on advertising spend for brands, and delivering personalized experiences for customers.