London – VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, is pleased to announce a significant milestone in sustainability. In collaboration with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero, VIOOH discloses its programmatic DOOH (prDOOH) carbon emissions data for 2022, indicating an 18% reduction below the programmatic open web benchmark.
Cedara’s comprehensive measurement identifies VIOOH’s impression intensity carbon emissions at 0.28 grams CO2e per ad impression in 2022, notably below the Cedara ad platform benchmark of 0.34, derived from programmatic open web vendor data. This accomplishment follows a thorough greenhouse gas (GHG) inventory assessment conducted by Cedara, covering VIOOH’s operations, including programmatic media activity, a significant contributor to Scope 3 emissions.
In comparison, a March 2023 KPMG study in France on Energy Performance reports DOOH’s energy consumption at 0.32 gCO2e, notably lower than the 0.55-0.66 gCO2e range for digital internet media per audience impression.
Jean-Christophe Conti, CEO at VIOOH, expresses enthusiasm about the achievement, stating, “At VIOOH, we are diligent about analyzing the environmental impact of VIOOH’s programmatic DOOH advertising activity. We are pleased to have achieved a lower carbon footprint than industry averages for the open web, highlighting the benefits of environmentally considerate prDOOH.”
Eric Shih, COO at Cedara, commends VIOOH’s commitment to sustainability and transparent accountability, emphasizing the importance of proactive measures to contribute to a sustainable future.
VIOOH is committed to continuous carbon impact measurement, providing partners and clients with information to make informed sustainability decisions on media allocation. Further sustainability initiatives will be announced in the near future.
About VIOOH
VIOOH is a leading global digital out-of-home supply-side platform, connecting buyers and sellers in a premium marketplace. Launched in 2018, VIOOH currently trades programmatically in 22 markets, making OOH easily accessible within omni-channel digital campaigns. For more information, visit www.viooh.com
About Cedara
Cedara, the Carbon Intelligence Platform, is dedicated to helping businesses decarbonize and build a more sustainable future. Founded in 2021, Cedara empowers investment teams to map carbon intensity across supply chains, accelerating the shift to a net-zero economy. Headquartered in New York City with offices in the US and UK, Cedara adopts a high-impact, data-driven approach to develop transformative solutions. To learn more, visit cedara.io.
