Lemma, a global leader in emerging media advertising technology, has unveiled Lemma Infibid, an advanced omnichannel header bidding solution designed to optimize revenue for publishers. Lemma Infibid simplifies the programmatic landscape by enabling publishers to connect seamlessly with multiple demand sources across various advertising formats, including Digital Out-of-Home (DOOH), Connected TV (CTV), desktop, mobile, in-app, and in-game video.
Enhancing Programmatic Advertising Efficiency
Traditional header bidding has been a cornerstone of programmatic advertising, allowing publishers to increase revenue by offering ad space to multiple buyers simultaneously. However, conventional solutions are often fragmented and complex to implement, creating challenges for small and mid-sized publishers. Additionally, the rise of Google’s Exchange Bidding in Dynamic Allocation (EBDA) has introduced concerns around transparency and fairness in auctions, as some publishers feel it could prioritize Google’s own ad exchanges.
Lemma Infibid addresses these challenges by offering a streamlined solution that integrates various advertising formats into a single, intuitive platform. This unification of demand sources ensures that publishers can manage their inventory efficiently while maximizing yield.
Key Features of Lemma Infibid
- Omnichannel Integration: Lemma Infibid supports a broad range of advertising formats, allowing publishers to access cross-channel demand from a single platform. This includes support for DOOH, CTV, desktop, mobile, in-app, and in-game video, ensuring a unified monetization strategy.
- Real-Time Bidding Across All Formats: Through its real-time auction model, Lemma Infibid enables all demand sources to compete equally, ensuring publishers receive the maximum value for every impression.
- Compliance with Industry Standards: The platform adheres to Prebid.org guidelines, a widely recognized open-source standard for header bidding. This ensures transparency, data privacy, and adherence to best practices in programmatic advertising.
- AI-Driven Floor Price Optimization: Lemma Infibid utilizes AI to set optimal floor prices, helping publishers secure better rates without sacrificing demand.
- Global Demand Connectivity: Integrated with leading demand-side platforms (DSPs) and global advertising platforms, Lemma Infibid provides publishers with seamless access to a diverse range of buyers and high-value campaigns.
Simplifying the Header Bidding Process
Unlike conventional header bidding platforms that are often limited to specific channels, Lemma Infibid offers publishers a more comprehensive approach by connecting to a broader pool of demand sources. This solution eliminates traditional silos between different media formats, making it easier for publishers to unlock new revenue opportunities.
“Lemma Infibid represents a significant step forward in omnichannel monetization technology,” said Gulab Patil, Founder & CEO of Lemma. “By offering a unified platform that simplifies the programmatic bidding process, we enable publishers to capitalize on a diverse array of demand sources, ultimately maximizing their revenue potential.”
Lemma Infibid is available in both Wrapper and Adaptor formats, allowing publishers to choose the integration method that best fits their technical requirements. This flexibility makes it accessible to publishers of all sizes, from large media houses to independent developers.
About Lemma
As an omnichannel platform for emerging advertising formats, Lemma connects publishers, brands, and DSPs to efficiently manage digital campaigns across a variety of channels. With a strong presence in North America and EMEA, Lemma’s programmatic solutions enable advertisers to engage audiences through DOOH, CTV, and other innovative formats. The company’s platform is designed to simplify ad operations, enhance revenue potential, and drive business growth for media owners globally.
For more information about Lemma Infibid, visit www.lemmatechnologies.com.
