KEVANI, Inc., a company specializing in out-of-home (OOH) media development, has announced a new partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform. This collaboration will bring programmatic DOOH advertising to some of Los Angeles’ most prominent media locations, offering advertisers enhanced opportunities to reach targeted audiences.
The partnership will enable advertisers to access KEVANI’s premium inventory through VIOOH’s programmatic platform, allowing for the delivery of data-driven, contextually relevant messages. The integration of these platforms aims to streamline the process for advertisers, enhancing the impact and efficiency of their campaigns.
The rollout of this collaboration will begin with StackAdapt, a programmatic advertising platform known for its multi-channel campaign capabilities. By working with StackAdapt, KEVANI and VIOOH aim to provide advertisers with a more efficient way to manage and execute their advertising strategies.
“We are looking forward to partnering with VIOOH to provide our agency partners with new tools to seamlessly integrate their campaigns on our assets,” said Kevin Bartanian, CEO of KEVANI. “This partnership will help us connect brands with audiences in more meaningful ways, while also expanding our reach.”
Jean-Christophe Conti, CEO of VIOOH, commented on the partnership, saying, “We’re excited to collaborate with KEVANI to offer new commercial opportunities for advertisers in the US and globally. This partnership aligns with our goal to expand our programmatic DOOH offerings across the US, particularly on the West Coast.”
This partnership is expected to bring significant advancements in programmatic DOOH advertising, particularly in the Los Angeles market, where competition for consumer attention is high. By combining KEVANI’s media assets with VIOOH’s programmatic technology, the collaboration offers advertisers a new way to engage with their target audiences more effectively.
About KEVANI
KEVANI is an out-of-home (OOH) media sales organization that provides outdoor advertising solutions for national and local brands. The company offers a range of media destinations that help brands and agencies engage with their audiences. KEVANI is focused on innovation within the OOH industry and is committed to developing new advertising destinations and approaches.
About VIOOH
