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BrightSign Announces 5-Year Warranty and AI Integration at ISE 2025

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BrightSign Announces 5-Year Warranty and AI Integration at ISE 2025

BrightSign announced a 5-year warranty for its Series 5 and later media players at Integrated Systems Europe (ISE) 2025, effective January 1, 2025. The company highlighted this industry-first commitment while showcasing its latest digital signage innovations at booth 4S-300. The move follows a year of global growth, underscoring BrightSign’s focus on reliability, expanded partnerships, and AI-driven solutions for commercial applications.

The warranty, applicable to newly purchased and registered Series 5+ players, addresses rising demand for durable, cost-effective hardware. It complements existing features such as fanless designs, self-healing software, and five years of system updates, further reducing total ownership costs.

“More reliable, more secure, and more value—this drives our commitment to customers and partners,” said Steve Durkee, BrightSign CEO. “Expanded partnerships, SOC2 compliance, and AI integration via NPUs position us to meet evolving market needs. Businesses worldwide can now deploy AI without compromising content performance.”

Key Announcement at ISE 2025

  1. AI Enablement: Select BrightSign players (LS5, HS5, XT5) now integrate Neural Processing Units (NPUs), accelerating AI tasks like object recognition while maintaining seamless content playback.
  2. LG Collaboration: New LG 49-, 55-, and 65-inch UV5N-E Series displays will feature BrightSignOS™ on LG’s embedded system-on-chip processors. Available in the U.S. by Q2 2025, with global rollout to follow.
  3. OS Flexibility: The XC5 Digital Player debuts with a choice of BrightSignOS™, Windows 10 IoT, or Windows 11 IoT, accommodating organizations requiring Windows architecture.
  4. Bright Alliance Program Growth: The partner network, now including 11 Elite and 28 total members, will expand further in Europe across retail, healthcare, education, and transportation sectors.

Series 5 players purchased between November 1 and December 31, 2024, can register for an extended 3-year warranty, totaling 5 years of coverage. For more info visit: https://www.brightsign.biz/

E Ink Unveils 75-Inch Kaleido 3 Outdoor ePaper Display at ISE 2025

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E Ink Unveils 75-Inch Kaleido 3 Outdoor ePaper Display at ISE 2025

E Ink, a pioneer in ePaper technology, has announced the debut of its largest color signage display to date, the 75-inch E Ink Kaleido™ 3 Outdoor display—at Integrated Systems Europe (ISE) 2025. The event, will feature the display in the booths of Samsung Electronics (#3F500), LG Electronics (#3K100), DynaScan (#3C700), and Agile Display Solutions (#4A500).

Designed for the Digital Out-of-Home (DOOH) advertising sector, the 75-inch Kaleido 3 Outdoor display combines dynamic color capabilities with low energy consumption, targeting indoor and outdoor applications. Its print-color ePaper technology supports 4,096 colors and clear text, mimicking the visual impact of traditional printed posters while operating in temperatures from -15°C to 65°C without external heating or cooling.

“As countries prioritize reducing carbon footprints, E Ink’s displays offer sustainable solutions with minimal power use and no light pollution,” said Dr. F.Y. Gan, President of E Ink. “This new display addresses the demand for dynamic signage that aligns with environmental goals.”

Amid energy crises in Europe, where regulations increasingly restrict digital signage operating hours, the Kaleido 3 Outdoor’s low-power design enables operation via solar energy, bypassing grid dependency. This feature allows businesses to comply with sustainability mandates while replacing high-energy LCDs. The display’s instant update functionality further enhances utility over static paper posters.

E Ink’s focus on eco-friendly innovation is reinforced by its PESG (Product, Environment, Society, Governance) framework, which supports net-zero objectives. According to FTSE Russell, 99.9% of E Ink’s revenue qualifies as “green,” while Moody’s Ratings awarded its green loans an SQS2 (“Very Good”) score for alignment with 2023 Green Loan Principles.

Research from Harvard T.H. Chan School of Public Health notes E Ink’s ePaper emits no blue light, reducing eye strain by up to three times compared to LCDs. The technology is also certified by the International Dark-Sky Association for minimizing light pollution. When paired with solar panels, E Ink’s smart bus stop signage achieves 100% renewable energy use, supporting global net-zero targets.

Broadsign Introduces AI Tool to Streamline OOH Ad Categorization

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Broadsign Introduces AI Tool to Streamline OOH Ad Categorization

BARCELONA, Spain – At its annual customer summit, Broadsign Connect, Broadsign introduced a preview of its new artificial intelligence (AI)-driven creative categorization and approval feature, set to launch on its out-of-home (OOH) advertising platform in spring 2025. The patent-pending Broadsign AI Assistant aims to streamline repetitive tasks for media owners, such as reviewing, categorizing, and approving ad creatives submitted through programmatic bids via demand-side platforms (DSPs).

The tool is designed to address the growing volume of OOH ad creatives, which are currently reviewed and categorized manually. With tens of thousands of unique creatives processed monthly and a 100% year-over-year growth rate anticipated, the Broadsign AI Assistant promises significant time and cost savings for media owners.

How the Broadsign AI Assistant Works
When ad creatives are submitted to the Broadsign Supply-Side Platform (SSP), the AI Assistant analyzes the content and emails media owners with category and approval suggestions. The recommendations are based on a detailed analysis of the creative, including aspects such as aspect ratio, resolution, and the presence of profane language or specific objects, like a car for an automotive category. The tool leverages the media owner’s existing inventory taxonomy to ensure cross-channel competitive separation.

Media owners can then approve, reject, or forward the suggestions to their teams for further review. By automating the categorization process, the Broadsign AI Assistant aims to reduce misclassification errors and identify sensitive content that could impact brand safety, such as ads featuring alcohol near schools or political ads near polling locations.

Training and Development
The Broadsign AI Assistant is powered by a large language model (LLM) fine-tuned using two years of categorization data from DSP bids received by Broadsign customers. Once operational, the tool will continue to learn and refine its recommendations based on each media owner’s specific categorization and approval practices.

Francois Hechme, Broadsign’s VP of Products, emphasized the importance of automation in the OOH industry. “Automating OOH workflows is pivotal to the medium’s continued growth, and OOH categorization and approval is a great starting point. Today, the manual process ties up hours of cycles evaluating creative that may not even win the bid,” he said. “The Broadsign AI Assistant can process and categorize vast volumes of creative simultaneously to help teams keep up with programmatic demand, so they can spend more time building and nurturing media buyer relationships and improving reporting. We’ve designed it so that media owners retain control over when and how they use it, so it complements, rather than detracts from their work.”

Availability and Impact
The Broadsign AI Assistant is expected to launch in early Q2 2025 and will be available to customers using the Broadsign SSP and Header Bidder. By automating time-intensive tasks, the tool aims to enhance efficiency for media owners, allowing them to focus on strategic initiatives and client relationships.

For more info, visit https://broadsign.com/broadsign-platform/.

nsign.tv Presents nsign People and Applets at ISE 2025

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nsign.tv Presents nsign People and Applets at ISE 2025

nsign.tv, a SaaS platform focused on simplifying digital signage management, is presenting its two key innovations at ISE 2025. Located in stand 4H440 within the Digital Signage Hall, the company is showcasing the newly launched nsign People and its award-shortlisted Applets, recognized as finalists for two international AV industry awards.

The latest addition to nsign.tv’s content management system (CMS), Nsign People, leverages facial detection technology to help businesses measure the effectiveness of in-person communications. The feature provides audience measurement and content interaction analytics, enabling companies to personalize content, assess sales impact, and calculate return on investment (ROI) in physical spaces.

Nsign People
Nsign People from nsign.tv

Also on display are nsign.tv’s Applets, microapplications integrated into the CMS that automate digital content creation by syncing real-time data from ERP, POS, and CRM systems. Designed to generate dynamic, scalable content for screens of any size, the Applets are noted for their full automation, centralized control via an intuitive dashboard, and flexibility across resolutions. The tools aim to reduce manual workloads, cut operational costs, and improve ROI for digital signage networks.

“Content management in digital signage can often feel chaotic,” says Toni Viñals, CEO of nsign.tv. “With our Applets, that chaos is eliminated. We simplify management, centralize control, and streamline automation, helping our clients turn complexity into clarity and efficiency.”

Germán Talón, Product and Innovation Director at nsign.tv, discussed the Applets’ capabilities during a session at the ISE 2025 Latin American Summit. His presentation, “Transforming Digital Signage with Applets: Real-Time Data Integration,” addressed how real-time data integration drives operational efficiency and audience engagement.

For more info: https://info.nsign.tv/en

Samsung Unveils Next-Generation AI-Powered Commercial Displays at ISE 2025

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Samsung Unveils Next-Generation AI-Powered Commercial Displays at ISE 2025

Samsung Electronics has introduced its latest lineup of commercial displays, featuring AI-driven solutions, at Integrated Systems Europe (ISE) 2025. The new offerings include the Samsung Color E-Paper, SmartThings Pro, Interactive Display, and a supersized 115” Smart Signage screen, all designed to enhance energy efficiency, usability, and immersive visual experiences for businesses. These innovations are showcased at Samsung’s booth 3F500 at ISE 2025.

Energy Efficiency and Immersive Experiences

Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics, emphasized the company’s focus on addressing market demands. “For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” he said. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Color E-Paper: Redefining Energy Efficiency

The Samsung Color E-Paper (EMDX model) combines digital ink with full-color e-paper technology to deliver an ultra-low power, lightweight, and slim display. This eco-conscious alternative to traditional analog and paper-based promotional materials offers high visibility and functionality for businesses. The EMDX operates at 0.00W power when displaying static images, consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.

The display is available in multiple sizes, including 13” (1,600 x 1,200), 25” (3,200 x 1,800), 32” QHD (2,560 x 1,440), and a 75” 5K (5,120 x 2,880) outdoor version. It features a rechargeable 5,000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity. A dedicated mobile app allows users to remotely operate displays, schedule wake-up and sleep times, and set playlists with predefined intervals.

Samsung VXT (Visual eXperience Transformation) further simplifies content management with a specialized algorithm that optimizes content visibility and includes a preview function to ensure accuracy before deployment. Businesses can also integrate their own solutions using Tizen Enterprise APIs.

In line with Samsung’s commitment to sustainability, the Color E-Paper’s cover is made from over 50% recycled plastics, and its packaging is entirely paper-based.

SmartThings Pro: Enhanced AI and Automation

SmartThings Pro, Samsung’s B2B management platform, introduces advanced AI and automation capabilities in 2025. The platform’s Interactive View feature uses AI to convert 2D floor plans into 3D images, making it easier for businesses to manage connected devices. SmartThings Pro also offers automation controls, allowing businesses to adjust settings such as power, volume, and brightness based on pre-set conditions like ambient lighting, room occupancy, and store operating hours.

The platform ensures seamless content switching on displays, enabling users to effortlessly change channels or input sources. Additionally, Smart Signage models feature CryptoCore, a FIPS 140-3-certified encryption module that secures IoT connections and protects sensitive authentication data.

Interactive Display: AI-Powered Collaboration

Samsung’s 2025 Interactive Display (WAFX-P model), powered by Android OS 15, introduces new AI capabilities to enhance education and collaboration. Features like Circle to Search enable users to search for images or translate text directly on-screen, while AI Summary automatically generates concise recaps of lectures or meetings.

Supersized Smart Signage for Immersive Visuals

The 115” 4K Smart Signage (QHFX model) sets a new standard for supersized displays, offering businesses versatile and immersive visual solutions. Building on the success of the 105” QPDX-5K model, the QHFX features a 16:9 aspect ratio and multi-view functionality, supporting up to four split windows for simultaneous content streams. Its borderless design eliminates visible seams, creating an uninterrupted display ideal for meeting rooms and premium retail environments.

The QHFX boasts QLED 4K resolution, 700 nits of maximum brightness, and Tizen OS 8.0 for vibrant visuals and smooth performance. It integrates seamlessly with SmartThings Pro and Samsung VXT, while user-friendly features like a built-in handle and VESA compatibility ensure easy installation and flexibility.

LG Electronics Showcases Next-Gen Digital Signage Solutions at ISE 2025

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LG Electronics Showcases Next-Gen Digital Signage Solutions at ISE 2025

LG Electronics presented its latest digital signage innovations at Integrated Systems Europe (ISE) 2025. Centered on the theme “Customized Solutions, Optimized Growth,” the company’s booth will highlight tailored display technologies for sectors such as retail, corporate, education, transportation, and hospitality. The solutions aim to address diverse B2B needs while enhancing customer experiences through advanced, sector-specific applications.

AI-Driven Kinetic LED Offers Interactive Visual Experiences

LG Kinetic LED at ISE2025

A focal point of LG’s exhibition is its AI-powered Kinetic LED display, positioned at the booth entrance. Comprising 88 interconnected LED panels measuring 7,180 x 4,090 millimeters, the modular display uses rotating cube-shaped units with integrated mirrors to create dynamic 360-degree movements. Visitors can engage with an AI-driven “image transformation” feature, where photos uploaded via QR code are converted into Pop Art-style visuals and displayed on the Kinetic LED. Developed with South Korean partner Easywith, the interactive tool demonstrates potential applications for audience participation in advertising.

Collaborative Innovations with Global Partners
LG is also showcasing technologies developed alongside domestic and international partners. These include Triplet, specializing in AI-driven customer behavior analytics; Kokomo 24/7, offering school access management systems; and broadcast technology leaders Megapixel VR, Mo-Sys Engineering, and Brompton Technology. Collaborative demos with Logitech, Cisco, Crestron, and BrightSign will highlight advancements in video conferencing and content management.

Enhanced MAGNIT Micro LED Displays Prioritize Efficiency
Upgrades to LG’s MAGNIT Micro LED displays focus on installation flexibility and energy efficiency. Installers can now adjust module spacing from the rear, streamlining setup. Compatibility with content controllers has been improved for color accuracy, while standby power consumption is reduced by up to 98% compared to earlier models. These enhancements, showcased in the LED Tech Zone, aim to meet rising demand for ultra-high-definition solutions in commercial settings.

Anti-Discoloration™ Technology Debuts in Outdoor Signage
LG is introducing high-brightness outdoor signage featuring proprietary Anti-Discoloration™ technology, designed to prevent screen yellowing caused by prolonged sun exposure. Verified by Underwriters Laboratories (UL) in 2024, the technology is displayed in simulated environments such as a bus stop, stadium, and drive-thru within LG’s booth.

Retail-Focused Solutions Emphasize Safety and Customization
In the Retail Zone, LG highlights modular kiosks and three digital signage models (US5P, UV5N, UP5Q) with casings certified to international fire safety standards (BS476, EN13501-1). The booth also features the CreateBoard lineup—including Pro, Core, and standard models—for educational and corporate use. The premium CreateBoard Pro offers advanced features, while the CreateBoard Core provides essential tools at a lower cost.

Centralized Management via LG Business Cloud
LG Business Cloud, an online platform for managing commercial displays, underscores the company’s focus on streamlined operations. The solution enables remote monitoring and content updates across multiple devices.

“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public, and educational spaces.”

PPDS, True Performance Launch European-Made dvLED Displays with Pantone Validation

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PPDS, True Performance Launch European-Made dvLED Displays with Pantone Validation

PPDS, the exclusive global provider of Philips Professional Displays, has announced a strategic technology partnership with Germany-based True Performance, combining proprietary control systems and Philips dvLED displays to deliver high-performance solutions for mission-critical environments. The collaboration focuses on Pantone Validated color accuracy, automatic calibration, near-zero latency, and Trade Agreements Act (TAA) compliance, with production centered in Europe.

Trade-Ready Solutions for Government and Enterprise
The new Philips True Performance dvLED range, designed for government, defense, and commercial sectors, adheres to TAA requirements, positioning PPDS to compete for U.S. federal projects. Applications span defense, transportation, education, and public venues, with displays meeting military-grade security and data integrity standards. The European production ensures compliance with regional market demands, including requests for locally manufactured solutions.

Enhanced Visual Performance
Debuted at ISE 2024, the joint technology supports resolutions up to 7680×4320, 240Hz refresh rates, advanced greyscale fidelity, and near-zero latency. These features cater to applications requiring precise visual reproduction, such as command centers, broadcast studios, eGaming, and virtual production.

Jeroen Brants, Global Product Director for dvLED at PPDS, stated: “By integrating True Performance’s innovations with our Philips Unite LED lineup, we’ve created a total solution that meets demands for European-made, TAA-compliant displays. The Pantone validation ensures exact color replication, critical for sectors like automotive design or partnerships like Oracle Red Bull Racing.”

Pantone Validation Expands Applications
True Performance’s 2024 achievement as the first dvLED provider to earn Pantone and Pantone SkinTone™ Validated certifications ensures accurate color and skin tone reproduction. This advancement benefits industries such as automotive design, fashion, museums, and live broadcasting, where digital imaging accuracy is paramount.

Automatic Calibration and Remote Management
The dvLED systems feature a proprietary automatic calibration tool, performed once during manufacturing in Europe, which self-adjusts throughout the product’s lifespan, including after panel replacements. Remote management via the Philips Wave ecosystem enables predictive maintenance and content control.

Yury Romov, CEO of True Performance, commented: “Partnering with PPDS allows us to introduce our technology to a global audience. The Philips stand at ISE 2025 will showcase these innovations, underscoring our shared commitment to cutting-edge solutions.”

Strategic Open Partnership Approach
Martijn van der Woude, VP of Global Marketing at PPDS, emphasized collaboration: “By integrating third-party technologies like True Performance’s, we enhance value for partners. This partnership strengthens our portfolio and opens new opportunities across markets.”

The Philips True Performance dvLED range will be available globally, with further details to be announced during ISE 2025 in Barcelona.

HMN and Proto Launch World’s First 3D Holographic Ad Network in US Simon Malls

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HMN and Proto Launch World’s First 3D Holographic Ad Network in US Simon Malls

Hologram Media Network (HMN), in collaboration with Proto Hologram, has unveiled the world’s first always-on holographic advertising network, now live across 30 Simon malls in the U.S. The network leverages next-generation Proto Luma devices to deliver interactive 3D experiences, merging digital content with physical retail environments.

The platform, operational in high-traffic locations such as Los Angeles’ Del Amo Mall, New York’s Roosevelt Field Mall, and Chicago’s Woodfield Mall, combines branded holographic ads with exclusive content from studios, artists, and influencers. Early campaigns, including a Paramount Pictures activation for Sonic the Hedgehog 3, allowed shoppers to interact with lifelike 3D characters.

Initial data reveals viewers engage with holograms for an average of 24 seconds—over 500% longer than video dwell times on platforms like TikTok. Augmented Reality (AR) integrations have driven a 35% click-through rate, with thousands of shoppers participating in the first two weeks of deployment.

“Consumers increasingly expect immersive 3D experiences,” said HMN CEO James Andrew Felts. “HMN meets this demand by scaling experiential media in real-world settings, aligning with how audiences interact with platforms like Meta Quest or Fortnite.”

The network’s holograms require no headsets, offering three-dimensional depth and realism distinct from traditional 3D screens. Proto Founder David Nussbaum emphasized the shift: “We’re creating personal, unforgettable moments at scale. This erases the line between digital and physical worlds.”

AR features enable shoppers to unlock exclusive content via QR codes, such as character interactions from the Sonic campaign. The network is powered by Proto Luma, a compact hologram device tailored for retail, integrated with Proto’s AI Persona tools and RetailSage management system for scalability. Proto’s existing partnerships include Amazon, Burberry, and Walmart.

Simon, a leader in retail innovation, highlighted the partnership’s potential. “HMN transforms how brands engage shoppers,” said Dennis Tietjen, Simon’s SVP of Business Development. “This aligns with our commitment to cutting-edge guest experiences.”

HMN plans to expand to 150 hologram units by 2025, with monthly live events featuring celebrities and influencers. A December activation saw comedian Howie Mandel interact with shoppers via hologram.

“Our goal is a dynamic ecosystem where digital content lives in the real world,” Felts added. “This is the future of consumer engagement.”

About Hologram Media Network: HMN specializes in immersive DOOH advertising, deploying holograms in high-traffic venues. Learn more: www.hologrammedia.net

LG and BrightSign Launch Co-Developed UHD Displays with Embedded BrightSignOS

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LG and BrightSign Launch Co-Developed UHD Displays with Embedded BrightSignOS

LG Electronics USA and BrightSign LLC have unveiled a collaborative effort to release a new series of LG Ultra HD digital signage displays integrated with BrightSignOS. The LG UV5N series, available in 49-, 55-, and 65-inch models, will debut in the U.S. in Q2 2025, with international availability to follow.

The displays leverage LG’s system-on-a-chip (SoC) multi-core processor and BrightSignOS, a purpose-built operating system designed for streamlined content management. Tailored for sectors such as transportation, retail, hospitality, healthcare, and education, the solutions aim to simplify deployment while enabling dynamic content delivery, including real-time data, social media feeds, and video.

Michael Kosla, Senior Vice President of LG Electronics USA’s Media Entertainment Solution B2B division, emphasized the partnership’s significance: “This industry-first collaboration, exclusive to LG for three years, combines BrightSignOS with LG’s award-winning displays. Users gain flexible OS options, simplified integration, and standardization via BrightSignOS on LG’s embedded SoC.”

Key Features
Enhanced Visual Performance
The UV5N series offers native 4K UHD resolution (3,840 x 2,160), 500-nit brightness, and 178° viewing angles. Durability features include conformal coating, built-in Wi-Fi, speakers, and a lifespan of up to 50,000 hours.

Streamlined Content Management
BrightSignOS supports remote management through BSN.Cloud, a secure platform accessible via BrightAuthor:connected software. This enables centralized control over content, networks, and players.

Steve Durkee, CEO of BrightSign, noted: “Businesses seek cost-effective solutions that avoid constant system overhauls. This collaboration allows customers to harness BrightSignOS for scalable, future-ready signage.”

By embedding BrightSignOS directly into LG displays, the companies aim to reduce hardware complexity and long-term costs for enterprise users. Unlike traditional LG displays, which exclusively use WebOS, this integration expands supported digital signage software options without requiring additional external hardware players.

Navori Labs, Maguar Partner to Expand Global Digital Signage Reach

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Navori Labs, Maguar Partner to Expand Global Digital Signage Reach

Switzerland-based Navori Labs, a provider of AI-driven digital signage software, has entered a strategic partnership with Maguar, a German B2B software investor, to accelerate global expansion and technological innovation in the digital signage sector. The collaboration aims to bolster Navori’s market reach, customer engagement, and acquisition strategies across the Americas, Europe, and Asia-Pacific.

Founded in 1998, Navori Labs has deployed over 1.25 million software licenses across 150 countries, serving industries such as retail, corporate communications, and transportation. The company’s AI-powered solutions focus on enhancing customer experiences and operational efficiency through scalable digital signage and marketing analytics. Its SOC 2 Type I & II certifications underscore its commitment to data security and reliability.

The partnership aligns with Navori’s strategy to capitalize on opportunities in the fragmented digital signage industry. Maguar’s investment and expertise in B2B software are expected to support Navori’s plans for targeted acquisitions and product portfolio expansion. Jérôme Moeri, Founder and CEO of Navori Labs, emphasized the collaboration’s significance: “Maguar’s vision complements our goals. Their resources will enable us to advance innovation and deliver enhanced solutions to our global client base.”

Matthias Ick, Founding Partner at Maguar, highlighted Navori’s market leadership: “Navori’s proven technology and global footprint make it a standout player. We are confident this partnership will drive scalable growth in a competitive landscape.” Johannes Losbichler, Partner at Maguar, added that Navori’s blend of advanced AI, market presence, and technical expertise aligns with Maguar’s focus on sustainable software investments.

The agreement follows Navori’s sustained organic growth, with Moeri continuing to guide the company through its transition to a broader management team. Maguar, headquartered in Munich and founded in 2019, brings over 35 years of combined software CEO experience and 20 years in private equity to the partnership. The firm specializes in nurturing small-to-medium B2B software enterprises in the DACH region (Germany, Austria, Switzerland).

Navori Labs and Magaru’s collaboration reflects a shared emphasis on leveraging technology and strategic acquisitions to address evolving market demands. The move is poised to strengthen Navori’s position as a global leader in digital signage while expanding Maguar’s portfolio in the tech sector.

About Maguar Capital
Maguar Capital, based in Munich, Germany, invests in B2B software companies within the DACH region. Founded by Matthias Ick, Gunther Thies, and Arno Poschik, the firm combines entrepreneurial expertise with decades of technology and private equity experience to drive growth in its portfolio companies.
Web: https://maguar.com/

75Media Launches AI-Powered Platform to Simplify Outdoor Advertising for Businesses

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75Media Launches AI-Powered Platform to Simplify Outdoor Advertising for Businesses

75Media, a leading UK roadside advertising operator, has introduced an AI-powered upgrade to its proprietary billboard booking system, aiming to democratize access to outdoor advertising for businesses of all sizes. The company has rolled out BOB 2.0, an upgraded version of its proprietary Billboard Optioning & Booking system, designed to simplify campaign planning for businesses of all sizes.

Set in beta testing this year, BOB 2.0 integrates real-time AI chat and an interactive campaign builder, enabling users to design targeted billboard strategies without prior industry expertise. The tool taps into 75Media’s network of over 1,300 digital and traditional billboards nationwide, offering data-backed recommendations for locations, timing, and budget allocation based on a company’s specific goals.

Paul Inman, Managing Director of 75Media, emphasized the platform’s accessibility: “Whether you’re a seasoned marketer or an SME owner stepping into outdoor advertising for the first time, this innovation takes the complexity out of the equation. All you need are your marketing goals—BOB does the rest.”

How BOB 2.0 Works

The platform centers on three core features:

  • AI-Guided Planning: Users can query the system for insights on maximizing ROI, measuring campaign success, or selecting high-traffic billboard sites.
  • Step-by-Step Campaign Builder: After inputting objectives like audience reach or budget, the tool generates tailored plans, including proposed billboard locations and scheduling.
  • Direct Expert Access: While AI handles initial logistics, businesses can connect with 75Media’s specialists for nuanced adjustments or strategic advice.
75Media's BOB 2.0 offers an AI-powered campaign builder facility
75Media’s BOB 2.0 offers an AI-powered campaign builder facility.

Inman noted that the beta phase will prioritize client feedback to refine functionality. “This is just the first phase of our tech rollout. AI will help us scale efficiently while ensuring future updates directly address user needs,” he added.

The launch arrives as 75Media solidifies its position in the UK market. Recent acquisitions, including London-based iQ OOH and nearly 600 classic billboards, have expanded its portfolio to over 1,300 sites—making it the nation’s second-largest roadside operator. Key installations like Glasgow’s M8 Tower and digital panels in Manchester now serve brands ranging from startups to multinationals.

Inman acknowledged broader advertising trends driving demand for tangible metrics: “As businesses grow weary of digital ad fatigue, outdoor advertising offers a measurable way to connect with real audiences. It’s not just about visibility; it’s about strategic, data-backed placements.”

Beyond technology, 75Media continues its partnership with the Yorkshire Dales Millennium Trust, funding conservation projects aligned with UN Sustainable Development Goals. Future plans include further AI integrations to enhance campaign precision and operational efficiency.

BOB 2.0 is available for beta access at https://bob-ai.75media.co.uk.

Visual Art Secures SaaS Deal with KFC UK for In-Store Experience

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Visual Art Secures SaaS Deal with KFC UK for In-Store Experience

Visual Art, a subsidiary of Vertiseit AB, has secured a three-year software and consulting services agreement with KFC Great Britain Ltd. The partnership will deploy Visual Art’s In-store Experience Management (IXM) platform across all 1,000+ KFC restaurants in the UK, supported by over 5,000 SaaS licenses and consulting services to optimize customer and employee experiences.

The contract guarantees minimum annual SaaS revenue of 5 million Swedish Krona (SEK) for Visual Art, totaling 15 million SEK (approximately $1.4 million USD total) over the three-year term. The collaboration includes access to Visual Art’s IXM platform, delivered via SaaS in partnership with Pioneer Group, alongside on-demand consulting services. The platform will streamline digital operations for KFC UK, centralizing in-store communications and enhancing customer engagement.

Visual Art’s IXM platform, designed to unify digital touchpoints such as menu displays and employee training tools, aligns with KFC UK’s digital transformation goals. Jatin Chandwani, Chief Digital and Technology Officer at KFC UK and Ireland, stated, “Visual Art’s operational expertise and software capabilities will elevate experiences for our customers and teams.”

Pontus Meijer, CEO of Visual Art, emphasized the partnership’s significance: “This agreement highlights the scalability of our IXM platform and strengthens our global footprint in the Quick Service Restaurant (QSR) sector.” The deal adds approximately 5 million SEK in Annual Recurring Revenue (ARR) to Visual Art, bolstering Vertiseit’s position in the digital in-store solutions market.

About Vertiseit
Vertiseit AB provides In-store Experience Management (IXM) solutions through its SaaS platforms Dise, Grassfish, and Visual Art. Operating in more than 40 countries, the company reported net revenue of 348 million SEK ($32 million USD) in 2023, with a 17% adjusted EBITDA margin. Vertiseit employs 270 staff globally and has achieved a 53% compound annual growth rate (CAGR) in SaaS revenue since 2012.

Vanco Launches EVO-IP 2.0 HDMI System with KVM, Dante Audio Support

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Vanco Launches EVO-IP 2.0 HDMI System with KVM, Dante Audio Support

Vanco International LLC, a leader in networked video distribution solutions, has unveiled the EVO-IP 2.0 HDMI over IP system, an upgraded version of its award-winning platform. Designed for large-scale installations, the new iteration introduces KVM support, eARC/ARC audio distribution, and Dante Ready capabilities, alongside improved scalability and simplified management for commercial and residential applications.

Enhanced Setup and Management
The EVO-IP 2.0 system comprises three components: the EVOIPCTL2 Control Box, EVOIPTX2 Transmitter, and EVOIPRX2 Receiver. Devices can be powered via PoE (Power over Ethernet) or included adapters, offering flexibility in deployment. The Control Box supports networks exceeding 1,000 endpoints and features automated detection of connected sources and displays.

A redesigned graphical user interface (GUI) now includes a drop-down menu alongside the existing tile-based layout, enabling single-pane management for expansive AV networks. Dual network interfaces on the Control Box isolate AV traffic from enterprise networks, eliminating the need for VLAN configurations while safeguarding against multicast interference.

Advanced HDMI and KVM Capabilities
EVO-IP 2.0 delivers 4K video at 60Hz with 4:4:4 chroma subsampling, HDR, and HDCP 2.2 compliance, alongside downscaling to 720p for legacy displays. The system routes audio, video, and control signals independently, with USB 2.0 ports on transmitters and receivers enabling KVM (keyboard, video, mouse) functionality over IP.

Audio distribution options include eARC/ARC support, optical/S/PDIF breakouts, and Dante Ready chipsets for post-installation audio channel expansion. Transmission ranges extend up to 100 meters via Cat 6/6A cabling, 300 meters over multimode fiber, and 6 kilometers using single-mode fiber, accommodating installations from residential setups to campus-wide deployments. The system also meets Trade Agreements Act (TAA) compliance, a requirement for U.S. federal projects.

Expanded Applications and Remote Control
Beyond traditional HDMI routing, EVO-IP 2.0 supports videowall configurations (up to 25 displays) and digital signage through an on-screen display (OSD) mode for custom content overlays. A cloud-based interface allows remote management, scheduling, and troubleshooting, while compatibility with third-party control systems provides integration flexibility without mandatory dependencies.

“EVO-IP 2.0 builds on its predecessor’s ease of use and adaptability,” said Mark Corbin, President of Vanco. “Installers benefit from streamlined setup, network managers gain automated traffic isolation, and users enjoy seamless delivery of high-quality video, audio, and KVM signals.”

EVO-IP 2.0 will debut at Integrated Systems Europe 2025 (February 4–7, Barcelona, Booth 5N100). Further details are available at vanco1.com/evoip2.

About Vanco International
With over 60 years in the AV industry, Vanco International designs and manufactures tested audio/video solutions from its U.S. headquarters. Its portfolio includes brands like Evolution™, PulseAudio™, and Beale Street Audio™, serving residential and commercial markets. Learn more at www.vanco1.com.

Helloo, VIOOH Partner to Expand Programmatic DOOH in Brazil

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Helloo, VIOOH Partner to Expand Programmatic DOOH in Brazil

Brazilian media company helloo has announced a partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to introduce programmatic advertising across its network of 15,000 digital screens in Brazil. The collaboration aims to enhance access for domestic and international advertisers to high-traffic locations, including shopping malls, residential buildings, and transit hubs.

helloo’s digital screens, located in over 100 shopping malls and 5,000 residential buildings, currently reach an estimated 325 million monthly impressions. The network spans 20 public locations—such as airports, train stations, and urban centers—as well as 20 residential and commercial building complexes. Through this partnership, advertisers can now leverage programmatic technology to target audiences in high-engagement environments, including elevator screens in residential towers and high-footfall mall areas.

VIOOH’s platform enables real-time, data-driven ad trading, allowing brands to tailor campaigns to specific demographics and contexts. The integration with helloo’s infrastructure provides access to diverse audience segments, from families in shopping malls to professionals in commercial buildings.

As a subsidiary of ALLOS, helloo specializes in consumer behavior analytics, utilizing data intelligence to optimize ad segmentation and reach. The company’s screens are strategically positioned in elevators and mall corridors, offering brands visual impact during moments of consumer receptivity.

“Our partnership with VIOOH allows us to scale our solutions globally, introducing international brands to Brazilian audiences at critical touchpoints,” said Ricardo Hilsdorf, Head of Programmatic at helloo. “This collaboration enhances our ability to deliver targeted, impactful campaigns through programmatic efficiency.”

Gavin Wilson, Global Chief Commercial Officer at VIOOH, emphasized Brazil’s growing role in the DOOH sector: “This expansion into Latin America underscores the flexibility of programmatic DOOH, enabling advertisers to connect with audiences in trusted, everyday environments. Brazil’s dynamic market offers significant potential for data-driven campaigns.”

The partnership arrives as programmatic DOOH gains traction in Latin America, driven by demand for measurable and contextually relevant ad placements. helloo’s network, which reaches 46 million unique users monthly, complements VIOOH’s presence across 23 global markets and 40 demand-side platform (DSP) integrations.

Advertisers can now access helloo’s inventory via VIOOH’s marketplace, prioritizing high-traffic venues in major Brazilian cities and regional hubs.

About helloo: Founded in 2016, helloo operates 15,000 digital and static screens across 50 Brazilian cities, specializing in consumer journey analytics. A subsidiary of ALLOS, the company focuses on enhancing brand interactions in residential and commercial environments.

Submissions Open for the 2025 Canadian Out-of-Home Awards

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Submissions Open for the 2025 Canadian Out-of-Home Awards

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the return of the Canadian Out-of-Home (OOH) Awards, an event that celebrates creativity, innovation, and impact in Out-of-Home advertising. The awards will honor the standout campaigns of 2024, highlighting achievements across design, technology, and cross-platform strategies.

The awards are designed to spotlight exceptional contributions to the OOH industry, with recognition in key areas such as:

  • Creative Excellence: Acknowledging designs and campaigns that captured attention and made an impact.
  • Data & Innovation: Honoring the use of cutting-edge technology and data-driven insights to enhance campaign outcomes.
  • Cross-Media Integration: Celebrating the strategic use of OOH as part of broader multi-channel campaigns.
Key Dates to Remember

The Canadian OOH Awards gala will take place on May 15, 2025, at the renowned Arcadian Court on Queen Street in Toronto, Ontario.

  • Submission Deadline: April 9, 2025
    Brands, advertisers, and agencies are encouraged to showcase their most innovative and effective campaigns. To submit entries and learn more, visit the official awards platform: Canadian OOH Awards Submission Portal.

Lara Menzies, Director of Marketing & Partnerships at COMMB, emphasized the importance of the awards, stating: “The 2025 Canadian Out-of-Home Awards celebrate the bold ideas and innovative campaigns that defined 2024. These awards honor the creativity, strategy, and impactful execution that showcase the power of OOH advertising.”

About the Canadian Out-of-Home Awards

Launched in 2023, the Canadian OOH Awards recognize outstanding achievements in the industry, with categories focused on creativity, digital innovation, audience targeting, and integrated campaign strategies.

About COMMB

COMMB serves as the national organization for Canada’s Out-of-Home advertising industry, representing advertisers, agencies, and OOH companies. The bureau supports the industry through audience measurement, planning resources, and advocacy.
For more information, visit COMMB’s official website.

Naxicap Acquires VuWall to Strengthen Control Room Tech

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Naxicap Acquires VuWall to Strengthen Control Room Tech

VuWall, a leading provider of video wall control and visualization solutions, has been acquired by Naxicap, a private equity firm focused on advancing mission-critical technologies. Naxicap’s portfolio also includes Guntermann & Drunck (G&D), acquired in 2020, and Tritec Electronic, added in 2022. This acquisition is expected to enhance innovation and interoperability in the control room industry through the integration of complementary technologies.

The collaboration between VuWall, G&D, and Tritec under Naxicap aims to combine software development expertise with advanced hardware technologies. This integration will facilitate the delivery of seamless video wall and KVM (Keyboard, Video, Mouse) solutions for control room environments. The unified offerings are designed to improve response times, operational workflows, and system reliability for industries such as public safety, transportation, utilities, and government.

Thorsten Lipp, CEO of G&D, will also take on the role of CEO at VuWall to guide the integration and development of aligned strategies. Markus Müller-Heidelberg will remain Managing Director of Tritec Electronic. Paul Vander Plaetse, the founder of VuWall, will transition to Chief Marketing Officer (CMO) for all three entities, focusing on global marketing strategies.

Joseph Pacher-Theinburg of Naxicap commented on the acquisition, saying, “This collaboration combines strengths in software and hardware development, enabling us to provide more integrated and reliable solutions for the control room industry.”

Paul Vander Plaetse added, “Integrating G&D’s KVM technology with VuWall’s video wall solutions will enhance operational efficiency and situational awareness for customers.”

Upcoming Showcase at ISE 2025

The integrated solutions will be showcased at Integrated Systems Europe (ISE) 2025, held in Barcelona from February 4–7. Visitors can explore VuWall’s offerings at stand 5C700 and G&D’s solutions at stand 5J350. More information and meeting schedules are available at vuwall.com/ise.

About VuWall and Naxicap

VuWall specializes in video wall control and visualization, providing reliable and efficient solutions for managing control room data. Naxicap Partners, a private equity firm, focuses on fostering growth and innovation in critical technology sectors.

WHSmith North America Launches Innovative Travel Retail Media Network

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WHSmith North America Launches Innovative Travel Retail Media Network

WHSmith North America has announced the debut of the WHSmith North America Media Network, a first-of-its-kind in-store travel Retail Media Network. This initiative aims to connect brands with millions of travelers passing through North American airports each day, transforming the travel retail advertising landscape.

Bringing Innovation to Travel Retail

The WHSmith North America Media Network is powered by SMG North America and combines in-store and off-site campaigns with advanced data insights. The platform enables brands to deliver targeted, immersive advertising experiences, enhancing how they engage with business and leisure travelers.

A spokesperson for WHSmith North America stated, “Our goal is to bring excitement back to travel retail while providing brands with innovative ways to reach and resonate with their audiences.”

Targeting a High-Value Audience

With approximately 3 million travelers passing through North American airports daily, the network provides advertisers access to a unique and desirable demographic. WHS Media leverages proprietary analytics to offer detailed insights, helping brands create impactful, data-driven campaigns.

Features of WHSmith Media Network
  • Integrated Marketing Campaigns: Blends on-site and off-site advertising for seamless brand messaging.
  • Immersive Experiences: Focuses on creating memorable interactions for travelers that extend beyond their journey.
  • Scalable Reach: Taps into WHSmith’s growing network of airport stores, reaching consumers at key travel touchpoints.

The in-store retail media sector is expected to reach $1.06 billion in spending by 2028, reflecting its growing significance within the advertising industry. WHSmith North America’s platform integrates traditional retail strategies with advanced technology, positioning it to adapt to this evolving trend.
For more info visit: https://smg.team/en-us/retailers/whs-media/

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