Saturday, February 15, 2025

WHSmith North America Launches Innovative Travel Retail Media Network

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WHSmith North America has announced the debut of the WHSmith North America Media Network, a first-of-its-kind in-store travel Retail Media Network. This initiative aims to connect brands with millions of travelers passing through North American airports each day, transforming the travel retail advertising landscape.

Bringing Innovation to Travel Retail

The WHSmith North America Media Network is powered by SMG North America and combines in-store and off-site campaigns with advanced data insights. The platform enables brands to deliver targeted, immersive advertising experiences, enhancing how they engage with business and leisure travelers.

A spokesperson for WHSmith North America stated, “Our goal is to bring excitement back to travel retail while providing brands with innovative ways to reach and resonate with their audiences.”

Targeting a High-Value Audience

With approximately 3 million travelers passing through North American airports daily, the network provides advertisers access to a unique and desirable demographic. WHS Media leverages proprietary analytics to offer detailed insights, helping brands create impactful, data-driven campaigns.

Features of WHSmith Media Network
  • Integrated Marketing Campaigns: Blends on-site and off-site advertising for seamless brand messaging.
  • Immersive Experiences: Focuses on creating memorable interactions for travelers that extend beyond their journey.
  • Scalable Reach: Taps into WHSmith’s growing network of airport stores, reaching consumers at key travel touchpoints.

The in-store retail media sector is expected to reach $1.06 billion in spending by 2028, reflecting its growing significance within the advertising industry. WHSmith North America’s platform integrates traditional retail strategies with advanced technology, positioning it to adapt to this evolving trend.
For more info visit: https://smg.team/en-us/retailers/whs-media/

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