Brazilian media company helloo has announced a partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to introduce programmatic advertising across its network of 15,000 digital screens in Brazil. The collaboration aims to enhance access for domestic and international advertisers to high-traffic locations, including shopping malls, residential buildings, and transit hubs.
helloo’s digital screens, located in over 100 shopping malls and 5,000 residential buildings, currently reach an estimated 325 million monthly impressions. The network spans 20 public locations—such as airports, train stations, and urban centers—as well as 20 residential and commercial building complexes. Through this partnership, advertisers can now leverage programmatic technology to target audiences in high-engagement environments, including elevator screens in residential towers and high-footfall mall areas.
VIOOH’s platform enables real-time, data-driven ad trading, allowing brands to tailor campaigns to specific demographics and contexts. The integration with helloo’s infrastructure provides access to diverse audience segments, from families in shopping malls to professionals in commercial buildings.
As a subsidiary of ALLOS, helloo specializes in consumer behavior analytics, utilizing data intelligence to optimize ad segmentation and reach. The company’s screens are strategically positioned in elevators and mall corridors, offering brands visual impact during moments of consumer receptivity.
“Our partnership with VIOOH allows us to scale our solutions globally, introducing international brands to Brazilian audiences at critical touchpoints,” said Ricardo Hilsdorf, Head of Programmatic at helloo. “This collaboration enhances our ability to deliver targeted, impactful campaigns through programmatic efficiency.”
Gavin Wilson, Global Chief Commercial Officer at VIOOH, emphasized Brazil’s growing role in the DOOH sector: “This expansion into Latin America underscores the flexibility of programmatic DOOH, enabling advertisers to connect with audiences in trusted, everyday environments. Brazil’s dynamic market offers significant potential for data-driven campaigns.”
The partnership arrives as programmatic DOOH gains traction in Latin America, driven by demand for measurable and contextually relevant ad placements. helloo’s network, which reaches 46 million unique users monthly, complements VIOOH’s presence across 23 global markets and 40 demand-side platform (DSP) integrations.
Advertisers can now access helloo’s inventory via VIOOH’s marketplace, prioritizing high-traffic venues in major Brazilian cities and regional hubs.
About helloo: Founded in 2016, helloo operates 15,000 digital and static screens across 50 Brazilian cities, specializing in consumer journey analytics. A subsidiary of ALLOS, the company focuses on enhancing brand interactions in residential and commercial environments.
