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JCDecaux Extends Advertising Concession with Madrid Metro for 10 Years

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JCDecaux Extends Advertising Concession with Madrid Metro for 10 Years

Spain – JCDecaux SE, the global leader in outdoor advertising, is pleased to announce the extension of its advertising concession with Madrid Metro for a duration of 10 years. The contract renewal follows a competitive tender process and heralds the most digitized metro advertising platform in Europe. With an average daily ridership of 5 million passengers, Madrid Metro is set to become the first 100% data-driven advertising space in Spain. The digital transformation of the Madrid Metro network began in August and is expected to be fully operational by the year’s end.

This decade-long contract encompasses 3,100 traditional displays and introduces over 460 new, state-of-the-art digital screens that are larger, crisper, and more energy-efficient, effectively prolonging their lifecycle while contributing to the overall efficiency and sustainability of metro stations. The overarching objective of this new agreement is to provide a premium media space and modernize the Spanish capital’s metro system, adding up to 2,000 square meters of digital screens. These innovative screens include large-format displays, columns with an anamorphic effect, twin curved screens, and exclusive “cinema formats” designed specifically for platforms. A total of 142 such cinema screens will be installed in 39 key metro stations. Additionally, an extensive network of digital screens, comprising nearly 300 high-definition units, will be strategically positioned, particularly within the M30 perimeter, to ensure maximum coverage and visibility.

Technological innovation and a data-driven approach will be pivotal in shaping a new era of digital and intelligent advertising within the metro stations. This includes advanced measurement tools that will enable real-time impression calculations and provide more precise performance metrics. Furthermore, this renewed contract will mark the introduction of programmatic buying opportunities in the metro environment for the first time, following its successful launch in street furniture and shopping centers.

By the year’s end, JCDecaux will operate a total of 2,750 digital displays in Spain.

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, expressed his enthusiasm, stating, “We are thrilled to secure this strategic contract to digitize Madrid Metro, continuing our longstanding partnership that originated in 2007. JCDecaux has embarked on a comprehensive media transformation plan, introducing large and iconic digital media opportunities to create memorable brand experiences while providing a major communications platform for brands. This initiative will contribute to enhancing the Madrid Metro environment, fostering higher engagement, and ultimately generating revenue to invest in delivering an even better commuter experience. This project represents one of our most ambitious endeavors in Europe to date, and we aspire to make it a benchmark for digitization and sustainability. Metro advertising, both Out of Home (OOH) and Digital Out of Home (DOOH), offers an ideal canvas for impactful and memorable campaigns that leave a lasting impression on commuters long after their journeys have concluded. As the world’s leading outdoor advertising company, our vision is to deliver innovative and sustainable media assets that enhance communication, benefit our partners, the public, advertisers, and their brands.”

Navori Labs Showcases Cutting-Edge Digital Signage and Analytics Solutions at GITEX 2023

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Navori Labs Showcases Cutting-Edge Digital Signage and Analytics Solutions at GITEX 2023

SWITZERLAND – Navori Labs, a prominent provider of innovative digital signage software solutions, makes its return to GITEX 2023 with an exceptional offering for businesses in search of a fully integrated product suite designed to optimize and gauge audience engagement in relation to their digital signage content. Navori Labs is featured at Stand H3-45, where they will demonstrate how their QL digital signage software and Aquaji marketing analytics solutions effectively collaborate to elevate business operations and enhance consumer experiences.

Navori Labs’ flagship QL digital signage software enjoys a global reputation for its reliability, flexibility, and user-friendly approach in transforming conventional displays into dynamic, interactive, and precisely targeted communication platforms. Aquaji, their holistic AI-enhanced analytics platform, boasts a comprehensive range of software and hardware components that empower businesses to evaluate the effectiveness of their digital signage content and adapt their strategies based on data harnessed through Aquaji.

Specifically, Aquaji harnesses the power of AI and computer vision technology to quantify unique visitors, collect demographic insights, and monitor viewer responses. Its seamless integration with QL empowers businesses to deliver personalized content tailored to specific viewers, with Aquaji’s cameras capturing pertinent yet anonymous audience information and transmitting it to the Aquaji software suite, which in turn communicates with QL to trigger context-aware digital signage content. Notably, Navori Labs stands as the sole digital signage software company capable of developing an in-house marketing analytics platform, ensuring a truly seamless and harmonious interaction between the two.

Jerome Moeri, CEO of Navori Labs, highlights, “GITEX remains the most influential technology event in the Middle East, North Africa, and South Asia, providing the ideal regional platform to underscore our commitment to revolutionizing how organizations engage with their target audiences, deliver impactful communication experiences, enhance brand visibility, and drive profitable outcomes. We are also enthusiastic to showcase how Navori continues to redefine the possibilities of digital signage technology, encompassing audience measurement, AI-driven content automation, mobile integration capabilities, and cloud-based management.”

GITEX Technology Week, scheduled from October 16 to October 20 at the Dubai World Trade Centre, presents an unmatched opportunity for attendees to connect with leaders in technology, industry professionals, and potential business partners from around the world. All visitors are encouraged to explore the Navori Labs booth and learn how businesses globally are unlocking enhanced business and communication potential through QL and Aquaji.

For more information about Navori & Aquaji marketing analytics solutions, please visit their website at navori.com.

For additional details about GITEX, please visit their official website https://www.gitex.com/.

Winners of Ocean’s 2023 Digital Creative Competition Announced

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Winners of Ocean’s 2023 Digital Creative Competition Announced

The 2023 edition of Ocean Outdoor annual Digital Creative Competition has crowned Saatchi & Saatchi and Mr President as its top winners, recognizing their innovative campaigns in the digital out-of-home (DOOH) advertising space. The event celebrates groundbreaking ideas that push the boundaries of digital advertising, leveraging technology to create impactful experiences and raise awareness on important issues.

2023 Winning Campaigns Highlight Innovation and Community Impact

In the Brand Category, Saatchi & Saatchi, partnering with EE, took the top prize for their unique interactive campaign that turned an out-of-home (OOH) space into a live school field trip. This project, a global first, is part of EE’s broader commitment to promoting well-being by providing underprivileged children with enriching outdoor educational experiences across the UK. The campaign utilized digital displays to offer a mix of entertainment and education, highlighting how brands can use DOOH to contribute positively to society.

In the Charity Category, Mr President secured first place for “Behind Closed Doors,” a campaign created for Stonewall Housing. The campaign brings attention to the housing crisis faced by LGBTQ+ individuals, many of whom are at risk of homelessness after coming out to their families. Through compelling storytelling and effective use of digital screens, the campaign sheds light on this critical issue and aims to build empathy and support for affected individuals.

Expert Panel Selects Winners from Diverse Entries

This year’s winners were chosen by a panel of 18 independent judges from various creative fields. The judging criteria focused on innovation, engagement, and the campaigns’ ability to leverage the DOOH medium effectively. The winners were announced at an industry event hosted by Ocean at Frameless, London, where the top six concepts were awarded a total of £500,000 worth of advertising space across Ocean’s digital formats in cities throughout the UK.

Phil Hall, CEO of Ocean Outdoor UK, praised the winners: “The 2023 campaigns are rooted in storytelling that addresses real societal issues. Each project demonstrates how DOOH can be a powerful platform for brands and charities to engage audiences, provoke thought, and inspire action. This competition continues to push the limits of digital advertising, showcasing the creativity and versatility of the medium.”

2023 Runners-Up Showcase Creativity and Social Impact

Other standout entries included:

  • Creature London and Moonpig, who won second place in the Brand Category for “Moonpiggadilly.” This campaign featured Moonpig’s mascot on Piccadilly Lights, delivering personalized messages aimed at uplifting public spirits during challenging times.
  • ACNE London and Diageo, awarded third place for “Greetings From Tomorrow,” a campaign promoting responsible drinking through a focus on 0.0% alcohol choices.

In the Charity Category:

  • Open Creates and Great Ormond Street Hospital Children’s Charity took second place for “Big Face.” This campaign utilized large digital screens to draw attention to the need for a new cancer treatment facility for children.
  • ACNE London also received recognition with third place for “Hiding in Plain Sight,” a grassroots campaign developed for The Hygiene Bank to raise awareness about hygiene poverty affecting millions in the UK.

Now in its 14th year, Ocean’s Digital Creative Competition has built a reputation for spotlighting pioneering ideas that redefine digital advertising. Helen Haines, Head of Brands and Events at Ocean Group, emphasized the competition’s role in driving innovation: “This year’s entries went beyond traditional advertising to create meaningful narratives that resonate with audiences. We look forward to seeing these campaigns come to life across our screens.”

Previous Success Sets a High Standard

Saatchi & Saatchi and Mr President’s success in 2023 follows their joint victory in last year’s competition for “Home Safe,” a campaign that focused on women’s safety using augmented reality (AR) and live travel data to enhance safety awareness. Ocean’s digital creative competition has a history of propelling winning campaigns to industry recognition, with past winners securing six Cannes Lions, underlining its status as a platform for creative excellence.

WebOS for Digital Signage Explained

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WebOS for Digital Signage Explained

Choosing the right in-built software that comes with digital signage screens can sometimes be confusing. You might find yourself debating between operating systems like Windows, Android, Linux, or Samsung Tizen. Alternatively, you may be considering the straightforward option of displaying content directly from a USB drive. In this article, we will delve into WebOS, which is integrated with LG smart screens, so you can make an informed choice for your next digital signage project.

The Power Behind LG WebOS

At the heart of LG’s digital signage solution is WebOS, a versatile web-based platform that brings LG Smart Signage TVs to life. Whether you’re new to the world of digital signage or an experienced user, WebOS opens up a world of possibilities.

What is WebOS Signage?

WebOS Signage, LG’s web-based operating system, is specifically designed to power their smart signage displays. This web-centric platform seamlessly drives LG Digital Signage, offering a developer-friendly environment with powerful features. It combines the flexibility of a web platform with the robust capabilities of a multipurpose system, making it the ideal choice for digital signage.

WebOS Features and Solutions.

Let’s explore the different features and solutions that WebOS offers for your digital signage needs:

USB Playback: A Budget-Friendly Standalone Solution: If you’re on a budget and not planning to use any software, WebOS has you covered with its standalone USB playback feature. Copy all your media files to USB, connect to WebOS powered screen and you can easily create multiple playlists with groups of files and play your content without annoying delays between slides. This makes it the ideal choice for budget-conscious users, and no additional software is required at all.

Embedded Media Player (SoC): LG Smart signage screens, equipped with WebOS, comes with an embedded media player known as the System-on-Chip (SoC). This technology offers numerous advantages, primarily reducing the reliance on external signage hardware. This reduction leads to substantial cost savings in terms of the total cost of ownership. Moreover, the SoC contributes to enhanced energy efficiency, space conservation, and minimized maintenance requirements. With SoC, your digital signage setup becomes significantly more efficient and cost-effective.

LG Supersign Software: LG Supersign software seamlessly integrates with WebOS, and being an LG product, it is optimized to leverage the full potential of WebOS. LG’s deep understanding of their own platform ensures a seamless and highly efficient experience. However, it’s worth noting that LG Supersign licensing costs may be higher compared to other software providers.

Third Party Software: As WebOS is built on a Web-Centric Open Source Platform, many digital signage software providers are now extending their support to WebOS. This expansion opens up new opportunities for content management and creation using third-party digital signage software. If you’re planning to use LG smart screens, it’s a wise move to consult with your software providers to confirm if they offer solutions that support WebOS. This step will help you find the right balance between compatibility, functionality, and cost for your digital signage project.

Exploring Advanced Features

Beyond the fundamental capabilities, WebOS offers an array of advanced features tailored to meet the diverse needs of digital signage:

Multiple Screen Composition: Experience ultimate flexibility with the Picture-By-Picture (PBP) and Picture-In-Picture (PIP) functionalities. WebOS empowers you to effortlessly create up to two divided split screens, available in both landscape and portrait formats. This flexibility enables you to allocate space for each content source precisely as required, enhancing content presentation.

Real-time Video Streaming: WebOS supports a variety of IP video streaming protocols, including RTSP, RTP, HLS, and UDP Multicast. Say goodbye to the complexities of content capacity limits, as WebOS enables smooth live broadcasts and simplifies content management.

Support for Multiple Displays: WebOS streamlines the management of complex digital signage networks by allowing you to control multiple digital displays from a single device. This feature simplifies the orchestration of your digital signage ecosystem.

Scheduling and Playback: With WebOS, businesses gain the ability to schedule and play digital signage content at specific times. This ensures that the right content is displayed at precisely the moments that matter most, maximizing the impact of your messaging.

Remote Management: WebOS introduces the convenience of remote content management for digital signage. No longer do you need to physically visit each display for updates or changes. WebOS empowers you to manage content from a central location, saving time and effort.

Integration with Other Systems: WebOS can seamlessly integrate with various systems, including point-of-sale and customer relationship management (CRM) systems. This integration opens the door to personalized and targeted digital signage campaigns, allowing you to tailor your messaging to the specific needs of your audience.

Software Development Kit (SDK): For those looking to push the boundaries of what’s possible, WebOS offers a software development kit (SDK). This powerful kit allows you to integrate new features and functionalities seamlessly, ensuring your digital signage solution evolves to meet your evolving needs and innovations.

Understanding WebOS Limitations

While LG’s WebOS Smart Signage Platform offers numerous advantages for many digital signage users, it’s essential to acknowledge that it has limitations when compared to more complex solutions. It’s not necessarily a disadvantage but rather a recognition that different solutions are better suited to different needs.

  • WebOS Versions: Different versions of WebOS may have varying compatibility levels.
  • File Format Support: Certain file formats may not be supported.
  • Higher Memory Requirements: Running more complex programs might necessitate higher memory, potentially affecting performance and functionality.
  • High-Resolution Content: High-resolution images and videos could present challenges during playback.
  • Split Screens: When running layouts with multiple videos, you may notice gaps between content changes.

What LG provides with their smart screens is indeed well-aligned with the requirements of most basic and medium-level digital signage users. However, if you are in search of a more intricate, sophisticated solution, opting for an external media player combined with a Windows or Google Android-based system might be recommended. These alternatives can offer greater control and customization, making them more suitable for complex digital signage needs.

In essence, it’s a matter of matching the solution to the specific demands of your digital signage project. LG’s WebOS is a powerful and user-friendly choice for many scenarios, but for those seeking advanced and highly tailored capabilities, external media players and operating systems like Windows or Google Android might provide a better fit.

LG WebOS Signage Developer Portal: https://webossignage.developer.lge.com/

Peerless-AV to Showcase Cutting-Edge Universal dvLED Mounting System at InfoComm India 2023

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Peerless-AV to Showcase Cutting-Edge Universal dvLED Mounting System at InfoComm India 2023

Mumbai – AV technology innovator Peerless-AV is set to make a grand appearance at InfoComm India 2023, showcasing its latest breakthrough – the SEAMLESS Kitted Series Universal dvLED Mounting System (DS-LEDUNV). This groundbreaking technology is designed to revolutionize the way dvLED displays are mounted, offering unrivaled flexibility and scalability in the installation process.

The eagerly anticipated event, slated for October 25-27 at the Jio World Convention Centre in Mumbai, will serve as the perfect stage for Peerless-AV to introduce the DS-LEDUNV to the Indian market. Since its global launch in June 2023, this revolutionary mounting system has been turning heads and now takes center stage in India for the first time.

The DS-LEDUNV is a game-changer in the world of dvLED display mounting, eliminating the need for dedicated mounts and offering substantial cost and time savings during installation. This universal mounting solution is fully compatible with a wide range of dvLED displays, addressing historical challenges related to cabinet standardization and providing the flexibility to reconfigure displays when project requirements change.

One of the standout features of the DS-LEDUNV is its installer-friendly design. A lightweight aluminum mounting frame, accompanied by a wall template, ensures quick and precise attachment to the wall. Quick-connect clamps seamlessly secure the cabinets to the frame, ensuring a perfectly flat and seamless finish, even on uneven wall surfaces, thanks to the mount’s display adaptors and tri-axis adjustment.

Visitors to the Peerless-AV booth at InfoComm India 2023 can witness this revolutionary technology in action. The Unilumin Upanel II cabinets, when combined with the DS-LEDUNV, showcase the mount’s unique quick-connect clamps and industry-leading X, Y, and Z axis adjustments.

Peerless-AV doesn’t stop at the DS-LEDUNV; the company is also showcasing its expertise in LCD video wall mounts. The DS-VW775-QR SmartMount® Supreme Full-Service Video Wall Mount, designed for 46″ to 60″ displays, and the DS-VW795-QR SmartMount Full-Service Video Wall Mount with Quick Release for 65″ to 98″ displays provide integrators with versatile options for recessed video wall applications. With quick-release functionality and 8-point tool-less micro-adjustment, these mounts expedite installation, save time, and reduce costs.

For those looking for standard flat, tilt, and articulating mounts, Peerless-AV offers a wide selection of solutions to meet professional application needs. The SR560G Flat Panel Trolley and ACC-SB2 Universal UC/VC Soundbar Mount will also be on display, showcasing the company’s commitment to providing comprehensive workplace optimization solutions.

Prospective attendees of InfoComm India 2023 can register for the event online and visit the Peerless-AV exhibitor booth (Booth C35) to explore these cutting-edge products and even schedule a meeting with the company’s experts.

In over 80 years of operation, Peerless-AV has become synonymous with innovation and excellence in the AV technology industry. Their extensive product lineup includes outdoor displays and TVs, dvLED and LCD video wall systems, complete integrated kiosks, professional carts and stands, and much more. With a focus on quality and customer service, Peerless-AV has earned a reputation for delivering world-class solutions for global deployments and custom projects.

For more information on the full range of Peerless-AV mounts and solutions, visit www.peerless-av.com.

Hivestack and Grupo Expansión Transform DOOH Advertising in Mexico

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Hivestack and Grupo Expansión Transform DOOH Advertising in Mexico

MEXICO CITY – Hivestack, the world’s leading independent programmatic Digital Out of Home (DOOH) ad tech company, has announced a groundbreaking partnership with Grupo Expansión, a prominent omnichannel media owner in Latin America. This strategic alliance is set to transform the DOOH advertising landscape in Mexico, offering brands and advertisers innovative programmatic solutions to connect with their target audiences.

Expanding Possibilities with Hivestack

Through this partnership, Grupo Expansión will gain access to Hivestack’s comprehensive suite of supply-side solutions, which includes the Hivestack SSP, the Hivestack Ad Server, and exclusive mediation layer access through the Hivestack Header Bidder. This collaboration will empower Grupo Expansión to integrate its extensive network of DOOH screens in various locations, including Roadside, Airports, and Shopping Malls, into the Hivestack SSP.

As a result, these DOOH screens will now be available for programmatic purchase by local and global advertising agencies, as well as omnichannel Demand-Side Platforms (DSPs). Additionally, Grupo Expansión will harness Hivestack’s Ad Server to efficiently manage both directly and programmatically sold inventory across their screen networks. The partnership will also enable Grupo Expansión to mediate programmatic bids from multiple Supply-Side Platforms (SSPs) through the Hivestack Header Bidder, ensuring a fair and unified auction model.

Industry Experts Praise the Partnership

Hector Gonzalez, Chief Revenue Officer of the Americas at Hivestack, expressed his excitement about the partnership, stating, “We are thrilled to announce our full stack partnership with Grupo Expansión, a well-known omnichannel media owner and publisher. This partnership will provide them with a myriad of solutions that support healthy and efficient revenue growth across their impressive network of inventory and will allow us to expand the variety of DOOH screens in Mexico available programmatically through the Hivestack platform.”

Jorge Dibildox, CEO of Out of Home (OOH) at Grupo Expansión, emphasized the significance of this collaboration, saying, “This partnership marks a milestone in our mission to transform and optimize the outdoor advertising industry. Hivestack, with its expertise and cutting-edge technology, will enable us to offer our clients a broader and more sophisticated range of programmatic DOOH solutions. Programmatic DOOH advertising has revolutionized the way brands connect with their audience, and this integration puts us in a unique position to take advantage of all the opportunities this innovative methodology has to offer.”

Expanding Horizons in Mexico’s DOOH Landscape

The partnership with Grupo Expansión is a testament to Hivestack’s continued growth across Mexico and Latin America. Earlier this year, Hivestack announced a collaboration with Grupo IMU in Mexico, further solidifying its presence in the region. In Mexico alone, DOOH ad spend is projected to reach $108.30 million USD in 2023, with an annual growth rate (CAGR 2023-2027) of 5.01%. This growth trajectory is expected to result in a projected market volume of $131.70 million USD by 2027, highlighting the tremendous opportunities within the Mexican DOOH advertising market.

The partnership between Hivestack and Grupo Expansión promises to deliver advanced programmatic DOOH advertising solutions and expand the possibilities for advertisers looking to engage with audiences in innovative ways. With Grupo Expansión’s impressive DOOH screen network now accessible through the Hivestack platform, the future of digital out-of-home advertising in Mexico looks brighter than ever.

For more info visit: https://www.hivestack.com/

Xibo an Open Source Digital Signage Solution

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Xibo an Open Source Digital Signage Solution

Among the myriad of digital signage solutions available, Xibo stands out as an open-source software offering a rich array of features and product offerings that cater to the needs of businesses, regardless of their size. In this article, we are exploring Xibo its key features and product offerings.

Xibo: A Versatile Digital Signage Solution

What Is Xibo?
Xibo is an open-source digital signage software that provides a versatile, centralized, and cost-effective solution for businesses. It empowers businesses to create captivating and informative digital displays, making it an invaluable asset for diverse industries.

Xibo’s Compatibility
Xibo is available as an open-source solution for the Content Management System (CMS), and its open-source player is compatible with both Windows and Linux. This compatibility ensures that businesses have the flexibility to choose the platform that best suits their needs.

Xibo’s Latest Version: Xibo V4
Recently, Xibo released its latest version, Xibo V4, which brings a host of new features and improvements. This constant evolution ensures that Xibo remains at the forefront of digital signage technology, delivering cutting-edge solutions to its users.

Key Features of Xibo Open Source Digital Signage

  1. Streamlined Content Management: Xibo’s core strength lies in its robust Content Management System (CMS), acting as a centralized hub for the creation and management of digital signage content. Users have access to a diverse toolkit within the CMS, encompassing templates, widgets, and scheduling, to craft captivating and informative digital displays.
  2. Seamless Integrations: Xibo thrives on collaborative capabilities, effortlessly integrating with widely-used software like WordPress and Google Analytics. This seamless integration facilitates the amalgamation of data and content from these platforms into your digital displays.
  3. Open Source Advantage: What truly sets Xibo apart is its open-source essence. It’s not merely software; it represents a fully functional open source digital signage solution, generously provided under the AGPLv3 license. This translates to transparency, adaptability, and significant cost savings for businesses, granting the freedom to tailor the software to their unique needs and leverage its extensive capabilities fully.

“It’s worth mentioning that many newly introduced digital signage applications incorporate elements from Xibo’s open source.“

Accessibility for All

Xibo Open-source caters to companies with well-equipped IT teams. However, for those without extensive IT resources who still wish to leverage the benefits of Xibo, accessible solutions are available. Xibo offers a range of flexible options, including cloud-based and self-hosted plans, which do not necessitate advanced IT expertise. This ensures that as companies expand their digital signage network and consider integrating everything within their IT infrastructure, Xibo’s solution will seamlessly accommodate their evolving needs.

Xibo Commercial Product Offerings

  1. Xibo CMS: The Xibo Content Management System stands as the cornerstone of the Xibo digital signage platform. It empowers users to create and manage digital signage content, all while facilitating the deployment and supervision of digital signage networks.
  2. Xibo Player: The Xibo Player, a software application installed on digital signage displays, is the conduit through which digital signage content, meticulously crafted and managed within the Xibo CMS, comes to life.
  3. Xibo Cloud: Xibo Cloud offers a convenient, cloud-based hosting solution for Xibo digital signage networks. This feature simplifies network deployment and management, effectively removing the need for businesses to establish and maintain their servers.
  4. Platform Versatility: Xibo boasts support for a wide array of platforms, including Windows, Android, Ubuntu, LG WebOS, and Samsung Tizen. This adaptability ensures that businesses can seamlessly integrate Xibo into their existing hardware infrastructure.

Xibo in Different Sectors

Xibo’s adaptability extends across diverse sectors:

  • Hospitality: Hotels enhance the guest experience by showcasing services, amenities, special offers, and events.
  • Retail: Retailers employ Xibo to effectively attract and engage customers by presenting product information, pricing, and promotional campaigns.
  • Education: In the education sector, Xibo fosters campus connectivity by communicating class schedules, upcoming events, and crucial deadlines.
  • Healthcare: Healthcare providers streamline operations and enhance patient care communication, conveying vital information about patient care, upcoming appointments, and health tips.

With the introduction of Xibo V4, Xibo retains its position as a versatile and feature-rich solution, catering to the digital signage needs of businesses of all sizes. Its open-source nature, cost-effectiveness, user-friendly features, and strong support and security make it a compelling choice for businesses across a multitude of industries.

For more info visit: https://xibosignage.com/

AOPEN Introduces Chrome Box 3: Commercial Signage Player for Chrome OS

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AOPEN Introduces Chrome Box 3: Commercial Signage Player for Chrome OS

AOPEN introduces the Chromebox Commercial 3, a versatile and dependable digital signage player designed to operate effectively in various conditions. With continuous 24/7 performance capabilities, even in high temperatures reaching up to 50ºC, this device, paired with Google Chrome OS, offers a practical solution for businesses seeking reliable signage options.

Performance and Versatility

The Chromebox Commercial 3 stands out for its ability to drive up to four UHD (4k) screens, all running at a smooth 60Hz refresh rate. Powered by the latest Intel Alder Lake P platform, it ensures a visually pleasing display of content.

Customized Processing Power

Organizations can choose between the Celeron or i3 versions of the Chromebox Commercial 3 to match their specific needs. This flexibility ensures efficient performance and adaptability.

Effortless Deployment and Management

With the addition of the Chrome Enterprise Upgrade, device integration and management become simplified. The Google Admin Console streamlines administrative tasks, enhancing efficiency and convenience.

Centralized Control with Google Chrome OS

Google Chrome OS offers IT administrators a centralized platform for customizing Chrome features, managing app access, and enforcing installations. This tool promotes enhanced security, productivity, and consistency.

Seamless 4K Content Playback

Supporting up to four UHD (4k) screens, the Chromebox Commercial 3 delivers content with resolutions up to 3840×2160 pixels, ensuring a high-quality visual experience.

AC Power Auto Recovery

Featuring AC power auto recovery (APAR), the device automatically resumes operations after unexpected interruptions, minimizing downtime and ensuring uninterrupted workflow.

Designed for Challenging Conditions

With the ability to function in temperatures as high as 50˚C, this device is suitable for semi-outdoor applications and kiosk integration. Its fanless design guarantees continuous and reliable operation.

Stable Wireless Connectivity

Equipped with two external dual-band antennas, the Chromebox Commercial 3 ensures a stable Wi-Fi connection, particularly crucial in public areas.

A Reliable Choice for Chrome OS

The AOPEN Chromebox Commercial 3 represents a dependable choice for digital signage players. Its strong performance, rugged design, and straightforward management capabilities make it suitable for various environments. Comes with a standard 3-year warranty, extendable to 5 years.

For more information, please visit AOPEN’s website: https://www.aopen.com/GB_en/products_info/Chromebox_Commercial_3/

Dubai’s Emarat and PYXIS Form Strategic Partnership for Innovative DOOH Advertising at Fuel Stations

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Dubai’s Emarat and PYXIS Form Strategic Partnership for Innovative DOOH Advertising at Fuel Stations

U.A.E – Emirates General Petroleum Corporation – Emarat, a leading provider of high-quality fuel and services in Dubai and the Northern Emirates, has teamed up with PYXIS EVENTS LLC, a dynamic events and brand management company based in Abu Dhabi, to reshape advertising at Emarat stations through innovative digital signage solutions. This strategic partnership aims to harness the power of digital out-of-home (DOOH) advertising opportunities at Emarat service stations.

Exploring DOOH innovative Fuel Station Advertising

Emarat, a longstanding provider of high-quality fuel and services to millions of customers, has been a pillar of the UAE’s petroleum industry since its establishment in 1980. With a commitment to delivering exceptional customer experiences, Emarat has expanded its network to 130 service stations as of September 2023, with ambitious plans for further growth across the country. Emarat is also actively involved in aviation fuel, natural gas, and gas supply, adhering to the highest standards of customer service and ethical operation in line with international and national health, safety, and environmental standards.

This partnership with PYXIS EVENTS LLC marks a significant industry milestone, as PYXIS takes charge of media planning and operation of an extensive network of digital screens situated at Emarat stations throughout the network of service stations. The collaboration aims to leverage the evolving advertising landscape by maximizing the potential of digital signage, offering customized advertising solutions for businesses.

Ali Bin Zayed Al Falasi, Senior Manager of Corporate Loyalty at Emarat, commented on the partnership, saying, “We are excited to welcome PYXIS as our media partner for our ambitious digital signage project. In today’s digital age, businesses are embracing technological solutions to enhance their operations and services, driving efficiency and productivity. We look forward to collaborating closely with PYXIS to unlock the full potential of Emarat’s service stations reach, generating new revenue streams for all stakeholders.”

PYXIS EVENTS LLC, known for its prowess in conceiving and executing creative events across various sectors, will now add a contemporary dimension to its portfolio, catering to diverse marketing needs through customized digital solutions. Their expertise spans government, education, medical, retail, and hospitality sectors. Mukhles Odeh, General Manager of PYXIS, expressed his pleasure about the alliance, stating, “This strategic partnership with Emarat will not only expand PYXIS’ product portfolio but also empower us to offer comprehensive solutions to our clients. This encompasses resilient and effective digital solutions that invigorate their brands and amplify their strengths.”

With the proliferation of digital technology and the need for businesses to connect with their target audiences in innovative ways, this transformative partnership promises to redefine advertising in the UAE, setting new standards for the industry.

As both Emarat and PYXIS EVENTS LLC bring their expertise and commitment to delivering excellence, the future of DOOH advertising at Emarat service stations looks bright, with endless possibilities for brands and advertisers to engage with consumers in creative and impactful ways.

Reference: PYXIS EVENTS LLC’s https://pyxis.ae
Emarat https://www.emarat.ae/

St John’s College Enhances School Communication with TrilbyTV

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St John’s College Enhances School Communication with TrilbyTV

A Case Study on the Impact of Digital Signage in the Education Sector

Cardiff – In an era where effective communication is pivotal in the education sector, St John’s College in Cardiff, South Wales, has set a remarkable example of leveraging digital signage to enhance the educational experience of its students. Through their partnership with TrilbyTV, a leading digital signage platform designed for educational institutions, St John’s College has transformed the way they share information, celebrate achievements, and build a sense of community within their school.

St John’s College, known for its commitment to excellence in education, has taken a bold step by incorporating digital signage into their daily operations. According to Francis Taylor, Assistant Head of Admissions and External Relations at St John’s College, the impact of TrilbyTV on their school has been profound. Taylor highlighted how TrilbyTV has been instrumental in communicating with students, from nursery to the Sixth form, fostering a strong sense of belonging and connection within the institution.

One of the key aspects of TrilbyTV that St John’s College finds invaluable is its ease of use. The platform provides a user-friendly interface that allows staff and students alike to create and update dynamic content effortlessly. It enables the school to tailor information to specific audiences, ensuring that students are well-informed about daily school activities and enabling the sharing of important information with the wider school community.

Laura Taylor, Head of the Junior School, emphasized the benefits of being a Google School when using TrilbyTV. “As a Google school, it’s really helpful for us to use Google slides to embed on the system, and this means that staff and children can update them with ease,” she explained.

Furthermore, TrilbyTV has significantly streamlined communication efforts within the school. The platform has enabled St John’s College to display student work, advertise school concerts, and promote events effectively, thereby strengthening connections with the broader community.

Visual communication has played a transformative role in the way school information is shared at St John’s College. Students’ creations are celebrated on the digital screens, providing them with a platform to showcase their work and talents. Thara, a Year 11 student at the college, expressed her pride in contributing to the digital signage: “I’ve managed to put out a poster on the screens across the school that promotes our event, which I find really useful. More pupils have been excited about it, and whenever I see it, I feel proud as well.”

TrilbyTV’s versatility and ease of use have allowed multiple staff members to share ownership of the platform. Francis Taylor summed up the impact of TrilbyTV, stating, “For what you get as a solution with unlimited screens and so much functionality, it represents huge value for money, and I would encourage any school considering digital signage to take up TrilbyTV and I would recommend it wholeheartedly.”

In conclusion, St John’s College has demonstrated how TrilbyTV has revolutionized communication within their institution, fostering a sense of unity among students, staff, and visitors. Their journey with TrilbyTV exemplifies the importance of digital signage in the education sector, providing a roadmap for other schools seeking to enhance their communication and engagement efforts.

To learn more about TrilbyTV and how it can help your school transform communication, visit the TrilbyTV website at https://www.trilbytv.co.uk/

About TrilbyTV

TrilbyTV is the leading digital signage platform designed specifically for educational institutions. With a mission to improve whole-school communication, boost community cohesion among staff and students, and enhance parental engagement, TrilbyTV offers an easy-to-use and affordable solution suitable for schools of all sizes. Its array of features makes it an ideal choice for schools looking to transform their communication strategies.

ISE 2024 20th-Anniversary Edition Registration Opens

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ISE 2024 20th-Anniversary Edition Registration Opens

Amsterdam – Integrated Systems Europe (ISE), the world’s largest AV systems integration show, opens registration for its highly anticipated 20th-anniversary edition, ISE 2024. This event is poised to be a game-changer, and the registration starts today, October 4, 2023.

ISE 2024 – Celebrating 20 Years of Excellence

ISE, widely known as Integrated Systems Europe, has shown consistent growth since its inception in 2004. In the landmark year of 2020, it played host to over 1,300 exhibitors, unveiling countless new products, and drew over 116,000 attendees from across the globe.

The 20th-anniversary edition in 2024 promises to be nothing short of extraordinary, featuring an extensive exhibition and content program. It will serve as the ultimate platform for networking, learning, and exploring the latest innovations in AV technology.

More Than Just an Exhibition

ISE transcends the realm of exhibitions by offering a comprehensive experience through its conference and professional development programs, hosted by industry associations AVIXA and CEDIA. The Main Stage theater remains an integral part of the event, adding substantial value for both attendees and exhibitors.

Integrated Systems Events, the organization steering ISE, stands as a joint venture between AVIXA and CEDIA, the foremost industry associations in the global audiovisual sector. Their specialization lies in producing B2B exhibitions and conferences tailored for professionals within the audiovisual, electronic systems integration, and IT industries.

Plan Your Visit Now

To ensure you optimize your visit to ISE 2024, taking place at the prestigious Fira Barcelona – Gran Via, please take note of the opening hours:

  • Tuesday, January 30, 2024: 10:00 AM – 6:00 PM
  • Wednesday, January 31, 2024: 10:00 AM – 6:00 PM
  • Thursday, February 1, 2024: 10:00 AM – 6:00 PM
  • Friday, February 2, 2024: 10:00 AM – 4:00 PM


Location:
Fira Barcelona – Gran Via Venue
Av. Joan Carles I, 64
08908, L’Hospitalet de Llobregat
Barcelona, Spain

Register Now

For those who haven’t registered can use the code ‘ISE2024SHOW‘ for complimentary registration. To register, please visit the ISE website at https://www.iseurope.org/

#ISE2024 #ISE20Years #ISEurope

Starbucks Pilots Digital Order Status Screen for Enhanced Customer Experience

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Starbucks Pilots Digital Order Status Screen for Enhanced Customer Experience

In a bid to further enhance the customer experience, Starbucks is currently testing a Digital Order Status Screens at select locations across the United States. This system, which is currently in the pilot phase, offers real-time order status updates to customers using the Starbucks mobile app.

The system’s debut at a Lower Manhattan Starbucks has brought significant excitement among coffee enthusiasts. Baristas at this location now have access to a 55-inch digital screen that promptly displays customer names alongside their order statuses, making the process smoother and more efficient for both customers and staff.

The innovative setup is powered by a proprietary software system, and it relies on a barcode scanner to capture order information from stickers on beverage cups or food item bags. Once the barcode is scanned, the relevant order details are instantly transmitted to the digital screen, accompanied by the customer’s name and the status of their order, typically showing as “Ready.” along with the customer name.

While Starbucks has remained tight-lipped about the specifics of the screen and software responsible for the backend operations, this trial marks a significant step forward in utilizing digital signage technology to enhance the Quick Service Restaurant (QSR) experience.

The Digital Order Status Screen prototype is currently being tested at 14 Starbucks locations nationwide, though there’s no official word yet on when or if it will be rolled out more widely. This development represents yet another instance of Starbucks’ commitment to leveraging technology to streamline operations and improve customer satisfaction.

As the pilot phase progresses, coffee aficionados and tech enthusiasts alike will be eagerly watching to see if this innovative digital system becomes a staple at Starbucks locations across the country, reshaping the future of coffee shop experiences.

Belvita and FareShare’s ‘Give a Smile’ Campaign Harnesses Ocean Labs’ Technology to Drive DOOH Impact

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Belvita and FareShare’s ‘Give a Smile’ Campaign Harnesses Ocean Labs’ Technology to Drive DOOH Impact

U.K – Belvita, the beloved biscuit brand, has joined forces with FareShare, a food waste charity, to launch a pioneering Digital Out of Home (DOOH) campaign titled ‘Give a Smile.’ Developed in collaboration with the creative agency Elvis, this innovative campaign aims to donate up to 100,000 meals to individuals facing food insecurity while spreading positivity throughout the UK.

Running until October 30, ‘Give a Smile’ leverages the cutting-edge interactive audience detection technology provided by Ocean Labs to provide viewers with a compelling and interactive way to contribute to this noble cause. The DOOH activation is currently displayed across eight full-motion small format city center screens, strategically positioned in high-dwell-time locations in Manchester and Birmingham.

Participation in this heartwarming campaign is refreshingly straightforward: participants are invited to stand on designated vinyl floor markers placed in front of the screens and share a smile. In response, an on-screen actor reciprocates with a warm smile and a message, informing participants that their smile has just provided a meal to someone in need. Furthermore, the DOOH screens feature vinyl wraps with QR codes that participants can scan to learn more about the initiative.

Ocean Labs’ groundbreaking technology is at the heart of this initiative, making it not just an awareness campaign but a highly interactive and engaging experience for the audience. The innovative use of DOOH allows Belvita and FareShare to connect with people on a personal level, encouraging them to take immediate action to help combat food insecurity.

‘Give a Smile’ by Belvita is not just confined to the DOOH screens; it encompasses a comprehensive omnichannel approach. This includes video-on-demand, eCRM, paid social media, in-store promotions, influencer collaborations, and PR efforts. The overarching goal is to offer support to the staggering 13 million people in the UK grappling with food affordability.

Elvis’ creative director, Alexandru Vasile, expressed his pride in unveiling this purpose-driven campaign for Belvita, underscoring how small gestures like a smile can have a profound impact, especially during challenging times. “From the casting to the music featured, everything about this work exudes positivity,” Vasile shared.

Food insecurity remains a pressing issue in the UK, affecting over 13 million people in various ways. Belvita’s mission is to harness the power of positivity for the greater good, seeking to alleviate food poverty by donating meals to FareShare. Amy Lucas, Belvita’s brand manager, emphasized, “At Belvita, we believe in the power of positive energy. It’s part of our brand ethos, where our nutritious whole grains deliver positive energy. So, we wanted to use the power of positivity and raise donations for FareShare.”

Belvita’s heartwarming campaign, driven by smiles and positivity, exemplifies how brands can make a substantial impact on society by collaborating with charitable organizations to address pressing issues. As ‘Give a Smile’ continues to spread joy and nourishment across the UK, it serves as a powerful reminder of the transformative influence of a simple gesture and the positive change it can bring to the lives of those in need, thanks to the innovative technology provided by Ocean Labs and the engaging medium of DOOH.

Reference: https://oceanoutdoor.com/

SHARP/NEC Unveils MultiSync M861 and M981 Displays for Professional Markets

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SHARP/NEC Unveils MultiSync M861 and M981 Displays for Professional Markets

CHICAGO – Sharp NEC Display Solutions of America (SNDSA), a global leader in the projector and display markets, and Sharp Imaging and Information Company of America (SIICA), have announced the completion of their professional-grade M Series lineup with the introduction of the cutting-edge NEC MultiSync M861 and M981 displays. These high-end displays are designed to deliver impactful messaging in various settings, from corporate boardrooms and restaurants to retail stores, houses of worship, and command/control centers.

The latest additions to the large-format display series, the M861 and M981, boast impressive 86” and 98” diagonal screens, respectively, equipped with 500 cd/m2 anti-glare panels. This feature ensures ample backlight intensity for a wide range of commercial applications, even in brightly lit environments. The displays come with a host of premium-grade functionalities that offer unparalleled flexibility for advanced digital signage. Notable features include video/control Daisy Chain, Multi Stream Transport capabilities, SpectraView Engine color control, Quick Start, Multi-Picture Mode, and full input detect capabilities for user convenience.

Ben Hardy, Senior Product Manager, Large Format Displays for Sharp NEC Display Solutions of America, Inc., stated, “These latest additions to the M Series lineup round out our product offering to provide customers with new levels of flexibility for high-end corporate conferencing or for use as digital signage displays. We have done a lot of background work to maintain the features that we know customers readily use and love while also updating certain items to the new and latest standards. We also made sure to focus on maintaining the overall robustness and expected longevity our premium-grade products were known for while slimming them down and providing lighter weight product to make integrations less strenuous.”

In addition to their robust feature set, the M861 and M981 displays offer advanced connectivity options, including the ability to add HDBaseT™, SDVoE, ATSC/NTSC Tuner, or full PC options through SDM-S/L. Furthermore, customers can add a Raspberry Pi Compute Module 4, granting them enhanced flexibility to meet their unique business needs. The displays also feature improved speaker quality compared to previous generations, ensuring clear and crisp audio output.

Key features of the M Series product lineup include:

  • High haze, anti-glare panel with localized dimming capabilities
  • SpectraView Engine color control for professional-level adjustments to color settings
  • Multi-Picture Mode supporting up to four simultaneous images on a single display
  • PQ/HLG/HDR10 Support for stunning visuals
  • Quick Input Switching and full input detect functionality for minimal downtime and failover capabilities
  • Key Lock/IR Lock to protect against vandalism or unintentional changes to the display
  • Integrated Cooling Fans and temperature sensors for temperature regulation and prevention of overheating
  • Quick Power Feature for rapid startup
  • Low Latency Mode for quick reaction times
  • Integrated 10W x 2 Speakers
  • Energy Star 8.0 compatibility


For more information about the MultiSync M861 and M981 displays, please visit www.sharpnecdisplays.us.

Clear Channel Outdoor Partners with Westin Las Vegas Hotel for High-Impact Advertising

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Clear Channel Outdoor Partners with Westin Las Vegas Hotel for High-Impact Advertising

NEW YORK – Clear Channel Outdoor, a global leader in outdoor advertising, has partnered with the Westin Las Vegas Hotel & Spa to offer advertisers three prominent outdoor advertising displays. These displays are strategically placed to capture the attention of tourists visiting Las Vegas, coinciding with the upcoming Formula 1 Grand Prix in November. Advertisers can leverage this opportunity to reach affluent audiences, international travelers, and a diverse array of visitors attending major events, including the Super Bowl in February 2024, CES, and NFR.

With Las Vegas set to host a record-breaking Formula 1 Fan Experience from November 16-18, 2023, with over 300,000 expected attendees, Clear Channel Outdoor’s ‘Westin Spectacular Domination’ assets, featuring cutting-edge digital signage, promise to be highly visible along the Grand Prix track.

Adam Barthelmess, President of CCOA-Las Vegas, expressed enthusiasm, saying, “Our new digital spectaculars at the Westin offer advertisers premium visibility, arriving at a prime moment as we approach the highly anticipated Formula 1 race. Brands can engage with sophisticated consumers through these captivating displays, enhancing their presence throughout the city during an unforgettable season in Vegas.”

Clear Channel Outdoor is uniquely positioned as one of the leading outdoor advertising providers in Las Vegas, offering a wide range of media displays, including digital and printed spectaculars, roadside digital displays, airport advertising, and traditional printed assets. This comprehensive portfolio enables brands to execute effective and comprehensive advertising campaigns. Moreover, Clear Channel Outdoor’s 500+ printed displays already reach 92% of adults 18+ weekly, as confirmed by Geopath OOH Ratings (June 2021) and Scarborough Release 1 (2022).

The three digital displays available through the Westin Spectacular Domination initiative are:

  • The Vertical Digital Spectacular (46 feet high x 18 feet wide)
  • South Wallscape Spectacular (130 feet high x 200 feet wide x 2)
  • East Wallscape Spectacular (130 feet high x 50 feet wide)

The Westin Las Vegas Hotel & Spa is conveniently located just 1.5 blocks from the Las Vegas Strip, making it a preferred choice for business travelers. Situated on Flamingo Rd., a major route to The Strip, the Westin caters to tourists seeking proximity to the city’s renowned entertainment district.

Reference: https://clearchanneloutdoor.com/

SOB Modernizes Alpine Rail Info with Easescreen

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SOB Modernizes Alpine Rail Info with Easescreen

Switzerland – Schweizerische Südostbahn AG (SOB), a major railroad company based in St. Gallen, Switzerland, is reshaping the Alpine rail travel experience through its visionary “Digital Rail Access” project, powered by easescreen technology. With an extensive network spanning eastern and central Switzerland, SOB’s famous routes include the Voralpen-Express and various suburban lines.

Easescreen’s versatility drives the core of the project, revitalizing the way passengers access essential information throughout their journeys:

Departure Monitors: Real-time updates on train departures provided by easescreen-equipped monitors offer passengers the latest schedule information, reducing uncertainties and enhancing reliability.

Destination Displays: Easescreen ensures that destination displays provide passengers with crucial information about arrival times and stations, simplifying travel planning and navigation.

Smart Information Displays: At the heart of the project, these state-of-the-art touchscreens, powered by easescreen, are strategically positioned throughout stations. Passengers can effortlessly access information about upcoming departures, detailed schedules, and platform-specific data. This interactive feature ensures passengers have the latest information at their fingertips from station entry to boarding.

easescreen SOB 1 jpg

SOB’s commitment to passenger-centric innovation is not just admirable; it’s a game-changer. Easescreen technology eliminates reliance on traditional printed schedules and public announcements, offering travelers seamless digital access to essential information.

Kilchenmann AG, SOB’s technology partner, has been instrumental in the project’s success, providing expert media technology planning and programming services for the seamless integration of easescreen’s capabilities with existing infrastructure.

As travelers worldwide embrace digital travel solutions, Schweizerische Südostbahn AG’s forward-thinking approach, powered by easescreen, promises to revolutionize train info system in eastern and central Switzerland.

With departure monitors, destination displays, and smart information displays, easescreen is leading the charge toward a future where technology transforms Alpine rail travel into a seamless, user-friendly experience.

To know more about easescreen visit: https://easescreen.com/en/

Enrique Tomás Partners with nsign.tv for Digital Displays in Barcelona Airport Vending Machines

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Enrique Tomás Partners with nsign.tv for Digital Displays in Barcelona Airport Vending Machines

Barcelona – Enrique Tomás, a leading global ham chain, has partnered with nsign.tv to introduce innovative digital displays in its new vending machines at Barcelona Airport. This collaboration incorporates iiyama displays, aiming to enhance the vending machine experience with a wide range of premium Enrique Tomás products.

The first phase of this project includes the installation of 30 Enrique Tomás GO!urmet vending stores throughout the airport. These machines offer various products such as Iberian and acorn-fed hams, ham sandwiches, chips, snacks, and natural orange juices. One highlight is the “Tomasón,” a soft bread filled with high-quality ham, designed to appeal to international travelers.

A significant aspect of this initiative is its focus on sustainability. Enrique Tomás has adopted a “Green Signage” approach to reduce electricity consumption by using lightweight software integrated with internal players in the screens. Jorge Cruz, CIO of Enrique Tomás, explained, “We aimed for software that is lightweight and can operate with an internal player inside the screen, minimizing the need for additional electronic components.”

The chain selected nsign.tv’s award-winning digital signage software for its user-friendly interface and comprehensive features. This software enables Enrique Tomás to manage product campaigns, promote its corporate image, and inform consumers about the quality of its products through the vending machines. Cruz noted, “This model requires that the quality of Enrique Tomás is communicated clearly and engagingly, ensuring that purchasing from our vending machines guarantees freshness.”

With nsign.tv, Enrique Tomás can synchronize multiple screens, schedule broadcasts, and tailor content according to location and type. The Marketing department manages content remotely, while the IT team oversees equipment from the company’s Barcelona headquarters.

Enrique Tomás plans to extend this self-service vending model to other high-traffic areas, including subway stations, transportation hubs, football stadiums, and corporate offices. Toni Viñals, CEO of nsign.tv, expressed his enthusiasm, stating, “We are pleased that our platform has been chosen by Enrique Tomás for this innovative business model. Digital signage will create an engaging communication channel to attract customers and boost sales through dynamic visual content.”

About nsign.tv
Web: https://www.nsign.tv/

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