The Co-op Media Network (CMN) has announced plans to install 300 new front-of-store digital media screens, expanding its digital advertising network to over 9,000 screens across its store estate. This initiative, in partnership with SMG, a leading UK retail media operator, is designed to increase advertising opportunities for FMCG brands and boost customer engagement within Co-op’s convenience stores.
The rollout will take place in 300 high-footfall, urban locations, including Greater London (12%), Greater Manchester (5%), and North Yorkshire (2.5%). With installation support from Commercial and software by Grassfish, the new screens are expected to go live in 24 stores each week until January 2025.
Expanding Co-op’s Digital Capabilities
The new digital screens will be placed at key positions in Co-op stores, including store entrances, foyers, and outward-facing windows, to maximize visibility for both customers and passers-by. This increased reach provides brands with the ability to connect with shoppers early in their journey, influencing purchasing decisions and boosting brand awareness.
With more than 16 million weekly transactions across its 2,400 stores, Co-op is positioning itself as a leader in the retail media space. These additional screens will further enhance the advertising options available to FMCG brands, supporting campaigns focused on core shopper missions such as food-to-go, meal solutions, and treat purchases.
Matt Hood, Managing Director of Co-op Food, highlighted the significant opportunity for brands to engage with Co-op shoppers, noting that Co-op’s high customer traffic can deliver measurable results for retail media investments.
“We’re the experts in convenience, and given our unparalleled shopper footfall, we want brands that invest with us to see clear results. Co-op’s retail media offering provides a consistent return on investment across the board,” Hood said.
By extending its digital screen presence, Co-op aims to enhance its position as the UK’s largest media owner in the convenience sector, offering brands increased visibility and more frequent customer interactions.
In-Store Digital Media Growth
Lee LeFeuvre, Chief Commercial Officer at SMG, emphasized the ongoing digitization trend in retail, noting that over 90% of grocery purchases still occur in-store.
“With Co-op’s investment in digital screens, brands can connect with customers throughout the shopping experience, offering personalized and dynamic content that drives engagement and purchasing decisions,” LeFeuvre said.
Simone Hindmarch, Co-founder and Managing Director of Commercial, highlighted the benefits of the partnership, saying, “This collaboration allows us to help Co-op create a rich, interactive environment that boosts footfall, increases revenue, and enhances customer loyalty.”
About Co-op
Co-op is one of the largest consumer co-operatives in the world, operating across food, funerals, insurance, and legal services. With nearly 2,400 food stores and over 800 funeral homes, Co-op serves millions of UK consumers and supports over 6,000 additional stores through its wholesale business. Employing 56,000 people, Co-op is recognized for its community-focused initiatives and commitment to social responsibility.
