Freeosk, a company specializing in experiential retail media, has announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media. This collaboration aims to offer advertisers access to in-store, experiential retail media inventory through programmatic platforms for the first time, providing a new avenue for engaging shoppers directly at the point of purchase.
The integration allows advertisers to activate campaigns on Freeosk’s discovery kiosks via the same demand-side platforms (DSPs) they already use for other digital media buys. This makes it easier for marketers to incorporate in-store media into their broader advertising strategies. According to Ari Buchalter, CEO of Place Exchange, the partnership comes at a time when there is growing demand for in-store retail media that drives both brand awareness and customer engagement.
Freeosk’s kiosks are positioned in high-traffic areas within retail stores, offering brands the opportunity to connect with shoppers during their shopping journey. The kiosks display dynamic media that aims to influence purchasing decisions in real-time. Historical data suggests that Freeosk campaigns have been successful in attracting new customers, with a significant percentage of those shoppers making repeat purchases.
Benefits for Retailers and Advertisers
For retailers, the partnership with Place Exchange requires no additional investment, making Freeosk’s inventory an attractive option for Retail Media Networks (RMNs). The integration into programmatic platforms also enables national brands to easily access in-store media opportunities, potentially driving more advertising revenue into physical retail environments.
The U.S. Department of Commerce reports that over 84% of total U.S. retail sales occur in physical stores, highlighting the continued importance of in-store shopping. The partnership between Freeosk and Place Exchange aims to capitalize on this by merging the reach of programmatic advertising with the effectiveness of in-store media.
About Freeosk
Freeosk is a company focused on experiential retail media, providing brands with tools to engage shoppers through tech-enabled kiosks that combine merchandising, multimedia, and sampling. Freeosk’s platform is designed to help brands make measurable connections with consumers at scale. Web: http://www.freeoskinc.com/
About Place Exchange
Place Exchange is an SSP for programmatic out-of-home media, offering advertisers the ability to buy and measure OOH media alongside other digital channels. The platform provides transparency, quality, and control for both advertisers and OOH media partners. Web: http://www.placeexchange.com/
