Wildstone, a prominent outdoor media infrastructure owner in the UK and Europe, has announced two key appointments in its newly launched Australian venture. Mitch Cook has been appointed as the Commercial Director, while Amber Burbidge joins as a Commercial Executive. These appointments aim to enhance Wildstone’s presence in the Australian out-of-home (OOH) advertising market, under the leadership of Managing Director Noel Cook.
Mitch Cook and Amber Burbidge Join Wildstone
Mitch Cook brings extensive experience from his 18-year career in the OOH advertising industry, with positions at Ocean Outdoor in the UK and the advertising team at London City Airport. His most recent role was Product Director for Small Format at oOh!media, Australia’s leading OOH advertising company. In his new position at Wildstone, Cook will focus on enhancing partnerships with landowners and media partners, driving revenue growth, and advancing the digital transformation of OOH sites in Australia.
Amber Burbidge, with a 20-year tenure at oOh!media, has held various roles, most recently as Senior Commercial Executive. She has a strong background in digital billboard innovation and expansion. At Wildstone, Burbidge will be responsible for strategic planning and market analysis, leveraging her extensive experience to support the company’s growth in the Australian market.
Wildstone’s Strategic Expansion into Australia
Wildstone’s move into the A$1.07 billion Australian out-of-home (OOH) advertising market represents a notable expansion for the company, which has built a strong portfolio in Europe by developing more than 5,000 static and digital OOH assets since 2010. The Australian market offers appealing opportunities due to its rapid growth, rising digital revenue, and a strong presence of independent billboard operators. This expansion is part of Wildstone’s broader strategy to broaden its footprint in the Asia-Pacific region.
Damian Cox, Founder and CEO of Wildstone, commented on the expansion: “We are excited to bring Mitch and Amber on board as part of our team in Australia. Their combined experience in the UK and Australian markets will be instrumental as we implement our business model in this new territory.”
Mitch Cook expressed his enthusiasm for joining Wildstone: “The transition to digital assets is a significant trend in the OOH market. Wildstone’s proven track record in this area positions us well to meet the growing demand in Australia.”
Amber Burbidge added: “Joining Wildstone provides an opportunity to apply a successful European business model to the dynamic Australian market. I look forward to contributing to the company’s growth in this region.”
About Wildstone.
Web: https://www.wildstone.co.uk/
