Displayce, a leading programmatic demand-side platform (DSP) for digital out-of-home (DOOH) advertising in Europe, has expanded its global footprint by opening an office in São Paulo, Brazil. This marks the company’s first office outside Europe and reflects its ongoing international growth strategy.
To oversee the expansion into Brazil, Displayce has appointed Kauê Magrini as Head of Sales. Magrini brings significant experience from his previous roles at SunsetDDB, PubMatic, AOL/Yahoo, and Taboola, where he developed a strong background in programmatic advertising and digital media strategy. In his new role, he will focus on growing Displayce’s presence in Brazil, working closely with local agencies, publishers, and advertisers to integrate programmatic DOOH into their marketing strategies.
Strategic Expansion in Latin America
The São Paulo office is a key milestone for Displayce as it seeks to strengthen its position in the Latin American market. Brazil’s digital out-of-home advertising sector is growing rapidly, with more than 21,000 DOOH screens already available programmatically across the country. Displayce’s expansion into Brazil is aligned with the company’s goal of becoming a global leader in the programmatic DOOH market.
Displayce’s CEO, Laure Malergue, commented on the expansion: “Opening our first office outside Europe is a significant step in our international growth. We are committed to delivering advanced programmatic DOOH solutions to our clients worldwide, and establishing a presence in Brazil allows us to offer localized support. We are pleased to have Kauê Magrini leading our efforts in this important market.”
Growth Potential in Brazil’s DOOH Market
Brazil’s DOOH market is expected to see continued growth, with studies indicating that out-of-home media attracts the attention of 89% of the population, according to Kantar. Displayce’s platform provides advertisers with access to a wide inventory of digital billboards and offers advanced features such as real-time panel purchasing, cookie-less targeting, and comprehensive campaign impact measurement.
Kauê Magrini expressed his enthusiasm about the opportunity: “I am excited to join Displayce and help drive its growth in Brazil. The programmatic DOOH market here is expanding, and I look forward to working with local partners to promote the use of our platform.”
Displayce’s entry into the Brazilian market is expected to increase competition and drive innovation in programmatic outdoor media. The company’s advanced technology and localized support could provide new opportunities for advertisers and agencies looking to leverage DOOH in their campaigns.
About Displayce, Web: https://www.displayce.com/
