Daktronics and Media247 have introduced a new digital display on Sheikh Zayed Road in Dubai, enhancing the city’s digital out-of-home (DOOH) advertising landscape. The display, named “The Palace Screen Dubai,” was completed in early 2024 and now delivers advertising and special messages to a large audience of residents and visitors.
“We are excited to launch ‘The Palace Screen Dubai,’ our premium DOOH asset on Sheikh Zayed Road, featuring global luxury brands,” says Smitta Ozha, CEO of Media247. “Partnering with Daktronics, known for their commitment to quality, is a significant milestone for us.”
Innovative Digital Display Design
The Palace Screen offers 10-millimeter pixel spacing for clear, vibrant visuals. The display measures 18.24 meters high by 23.04 meters wide, and features high-contrast louvers to ensure maximum visibility.
Each end of the display has a 1.92-meter curved section, enhancing the viewing experience for traffic in both directions. A marble finish adds elegance to the overall design.
“This design beautifully combines traditional architecture with advanced display technology,” said Mathieu Verbraken of Daktronics Dubai. “The high brightness and contrast options ensure the display integrates seamlessly with its surroundings.”
Daktronics’ digital technology allows flexible scheduling for multiple advertisers and easy content changes. These features provide significant value and revenue opportunities for clients.
About Media247
Media247, established in 2005, is a leading Out-of-Home Advertising Solutions provider in the UAE. Managing over 60 large-format displays and serving as the exclusive RTA partner for City and Airport taxis, Media247 has over 18 years of experience and has worked with more than 5,000 clients. Web: http://www.media247.ae
About Daktronics
Founded in 1968, Daktronics is a global leader in audiovisual systems, offering large-format LED video displays, scoreboards, digital billboards, and more. With a worldwide presence, Daktronics continues to innovate in various sectors, including sports, business, and transportation. Web: https://www.daktronics.com/
