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Invidis Yearbook 2024 Highlights Emerging Trends and Innovations in Digital Signage

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Munich — The digital signage industry is undergoing significant changes driven by technological advancements, market dynamics, and sustainability efforts. The Invidis Yearbook 2024 provides a comprehensive overview of these trends, offering valuable insights into the future of digital signage.

Invidis Yearbook 2024 – Key Trends in Digital Signage

1. Platform Integration and IoT for B2B: The industry is moving towards integrated platforms and IoT solutions. Samsung’s VXT exemplifies this trend with its platform economy approach, allowing seamless integration of third-party apps and solutions. This adoption enables businesses to achieve greater flexibility and scalability, resulting in more dynamic and interactive digital signage experiences.

2. Remote Device Management (RDM): RDM is becoming essential for business-critical operations. Platforms like SignageOS provide robust RDM solutions, supporting mixed fleets of screens from various vendors. RDM facilitates real-time monitoring and troubleshooting, ensuring minimal downtime and maximizing the effectiveness of digital signage networks.

3. Artificial Intelligence: AI integration has matured, moving beyond hype to enable new functionalities in digital signage. Companies like Signagelive and Intuiface lead with AI-powered services that generate dynamic content, analyze audience engagement, and optimize display performance in real-time.

4. Transparent Screens and E-Paper: Transparent LED screens and e-paper displays are gaining traction, offering ultra-low power consumption and unique application scenarios. Transparent screens are ideal for retail and exhibition environments, while e-paper displays are perfect for outdoor and low-power applications.

Market Dynamics and Regional Insights

APAC Region: The Asia-Pacific region, the largest producer and market for digital signage hardware, has diverse needs ranging from sophisticated CMS solutions to simple digital posters. China remains a dominant player, with fast-paced deployment and a preference for large displays. The region’s diverse market dynamics require tailored approaches to meet specific technological and cultural demands.

Mergers and Acquisitions: The M&A market is rebounding after a two-year lull, with strategic deals like L-Gam’s acquisition of Trison indicating a trend towards consolidation. Financial investors and strategic buyers are increasingly active, looking to expand service footprints and acquire technical talent, driven by the need to offer global services and enhance technological capabilities.

Sustainability Efforts: Sustainability is now a mainstream topic in digital signage, driven by new EU regulations. The focus is on extending product lifecycles, improving energy efficiency, and using recycled materials. Initiatives like the Ecodesign Directive and digital product passports aim to reduce e-waste and promote greener practices. The industry is responding with innovations that meet these regulatory demands while appealing to environmentally conscious consumers.

Digital Signage-CMS Ranking

The Invidis Yearbook 2024 includes a detailed ranking of Content Management Systems (CMS) for digital signage, evaluating platforms based on 120 metrics, including user interface, integration capabilities, scalability, and security features. The top CMS platforms stand out for their robust, scalable, and flexible solutions, tailored to meet the specific needs of different industries and applications.

The ranking highlights the shift towards cloud-based solutions and API-first development, with platforms like Intuiface and Nowsignage setting benchmarks for API integration and user-friendly interfaces. These platforms enable seamless data integration and real-time content management, enhancing the ability of businesses to deliver engaging and relevant content.

Digital Signage Market Compass

The Digital Signage Market Compass section provides a comprehensive analysis of the global digital signage market, highlighting key trends and regional differences. The market is projected to grow significantly, driven by technological advancements, increased adoption of digital signage solutions, and the rise of programmatic advertising in Digital-out-of-Home (DooH) networks.

EMEA Region: The EMEA region remains a critical market, with a strong emphasis on innovation and quality. Companies focus on sustainability and IT security, aligning with stringent regulatory requirements and growing consumer demand for eco-friendly solutions.

North America: Characterized by high investment levels in programmatic DooH and retail media networks, the region’s advanced technological infrastructure and strong advertising industry are key growth drivers.

Asia-Pacific: A diverse and rapidly growing market, with mature markets in Japan and Australia and emerging players in India and Southeast Asia, driven by increasing urbanization and economic growth.

Challenges and Opportunities

Security and IT Trends: IT security remains a critical concern, with increasing requirements for certifications like ISO 27001. Geopolitical dynamics influence supply chains, prompting manufacturers to consider production relocation to mitigate risks. The industry must navigate these challenges while continuing to innovate and deliver secure, reliable solutions.

Software and CMS Solutions: The software landscape is evolving, with a focus on cloud-based solutions and API-first development. The Invidis Digital Signage Software Compass offers a detailed comparison of CMS platforms, emphasizing flexibility, scalability, and robust API integration. Businesses must choose the right CMS to effectively manage their digital signage networks and deliver impactful content.

The Invidis Yearbook 2024 underscores the dynamic and disruptive nature of the digital signage industry. With innovations in technology, shifts in market dynamics, and a strong push towards sustainability. Industry players must stay abreast of these trends to leverage new opportunities and overcome emerging challenges.

For more information and detailed insights, download the digital copy of Invidis Yearbook 2024 from: https://invidis.de/kein-zugriff/?download-id=302612

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