The ALOOH 2024 forum, held in Mexico from April 17-19, featured the introduction of a new Digital Out of Home (DOOH) advertising platform by Taggify, a prominent player in the outdoor advertising industry. The platform was showcased at the Latin American Out-of-Home Association’s sixth annual forum, themed “Between Two Worlds.”
Taggify’s new tool aims to address the complexities associated with DOOH advertising by integrating advanced programmatic technologies and artificial intelligence. The platform facilitates campaign management processes including creative approval, monetization, and performance reporting, thereby aiming to enhance operational efficiency and overall campaign effectiveness.
The forum highlighted 45 presentations that focused on the intersection of technological innovation and environmental sustainability within the outdoor advertising sector. Taggify’s leadership, including CEO Santiago Mendive and COO Julio Chamizo, detailed how their platform simplifies the digital advertising landscape by allowing for real-time bidding and efficient media buying. This enables precise audience targeting with reduced resource wastage and leverages both first-party and third-party data for improved campaign analysis.
Further advancements in Taggify’s platform include the integration of artificial intelligence to streamline DOOH campaign planning and execution. This feature is designed to accelerate the setup process for regional advertising campaigns, enabling quicker response to market dynamics and facilitating more adaptive advertising strategies.
The event also included a notable virtual interview with Tom Goddard, President of the World Out-of-Home Organization (WOO), and David Wheldon, President of the World Association of Advertisers (WFA), offering insights into global advertising trends and challenges.
Additionally, the ALOOH 2024 forum served as a venue for celebrating innovative achievements within the OOH advertising sector, with an awards ceremony highlighting exceptional campaigns and technical prowess. The annual event promotes regional cooperation and innovation, providing a comprehensive look at emerging trends and setting a roadmap for future developments in outdoor advertising.
For more info visit: https://www.taggify.net/
