VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has formed a new nationwide partnership with Intersection, a prominent out-of-home media and technology company. This collaboration aims to expand programmatic media buying opportunities across the United States.
Intersection operates in major urban centers such as New York, Chicago, and Philadelphia, providing extensive coverage through thousands of strategically placed digital screens. These screens are located in high-traffic areas near major retail hubs, corporate offices, and transportation hubs, ensuring high visibility for both pedestrians and drivers.
Through this partnership, US and international buyers will have programmatic access to Intersection’s network of over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports via VIOOH’s Trading Manager platform. This integration offers real-time access to a broad range of DOOH advertising opportunities.
Jean-Christophe Conti, CEO of VIOOH, commented, “This partnership broadens our programmatic DOOH offerings in the US. Intersection’s extensive network of digital screens in key cities aligns with our goal to create more commercial opportunities for advertisers. We are pleased to provide enhanced capabilities for US-based and international buyers to effectively target American audiences.”
Chris Grosso, CEO of Intersection, stated, “We are excited to collaborate with VIOOH to extend programmatic DOOH access to more buyers, both domestically and globally. Our strategically located media assets efficiently connect brands with their target audiences. Partnering with VIOOH offers brands more opportunities to engage diverse audiences and simplifies the buying and measurement of out-of-home media.”
About Intersection
Intersection is an out-of-home media and technology company that enhances urban life through programming, consumer amenities, and advertising solutions. Its products, including free internet access and real-time information services, make city living more convenient and sustainable. Intersection’s data-driven approach helps brands reach valuable, diverse urban audiences at scale. For more information, visit www.intersection.com.
About VIOOH
