Boston, MA – Screenverse, a leader in ad management for digital-out-of-home (DOOH) media, has announced a significant $10.5 million investment from Volition Capital. This strategic infusion of capital highlights the company’s pivotal role in shaping the future of programmatic DOOH advertising.
Adam Malone, Co-Founder of Screenverse, emphasized the importance of the investment: “Volition Capital’s support validates our strategic vision and the potential growth within the DOOH advertising sector. This funding enables us to enhance our technological capabilities and expand our influence in the programmatic DOOH market.”
Established in April 2020, Screenverse has quickly become a key player in the DOOH industry, forging partnerships with major retail media networks such as Walmart and Kroger. With a network that now includes over 90,000 digital screens across the U.S., Screenverse is dedicated to integrating digital advertising with physical spaces.
David Weinfeld, CEO of Screenverse, outlined the company’s objectives: “Our aim is to streamline and enhance the advertising process for both media owners and advertisers, delivering value across the advertising ecosystem.”
Volition Capital, with a history of strategic investments dating back to 2010, has contributed to the growth of over 40 companies across diverse sectors such as Software/SaaS, tech-enabled services, and consumer internet applications. In January 2023, Volition Capital closed its fifth and largest fund, securing over $675 million in capital commitments.
Larry Cheng, Managing Partner at Volition Capital, shared his perspective on the investment: “Screenverse’s extensive network offers significant advantages for advertisers targeting unique audiences programmatically. We are excited to lead this round of investment and support Screenverse’s ongoing mission to enhance value for media owners and advertisers.”
The investment will primarily fund the expansion of Screenverse’s proprietary technology suite and team growth, with a focus on sales and supply partnerships. For more info visit https://www.screenversemedia.com/
