Wednesday, December 6, 2023

Unique signage technology offers boost to flagging retail market

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Image caption: CEO of DMP, Nicholas Fearnley, with the company’s newest innovation, DMP Instant Sign

A technology company is celebrating the successful launch of an innovation which will offer a much-needed boost to the lacklustre British high street.

Digital Media Projects Ltd (DMP), who specialise in digital signage and high-definition television deployment, decided to develop the technology when they saw how cost prohibitive it was for many retailers to invest in next-generation solutions.

‘DMP Instant Sign’, a new all-in-one digital signage platform, is extremely affordable because it needs virtually no infrastructure save for power supply and can be installed and set up in less than 30 minutes, users do not even need to install any software.

Three major UK retailers have already adopted the solution, and DMP is in talks with numerous other interested parties from football stadiums to food retailers.

Key to this technology is the DMP Immersion, an incredibly powerful media adapter capable of playing static signage, animation and even simultaneous HD video streams. The box, which was designed and developed by DMP in the UK, uses 3G mobile networks to connect with hosted cloud-based sign creation and publishing tools. Users can log on from anywhere with an internet connection to create, amend and deploy signage, which is then seen by customers in store within minutes.

Nicholas Fearnley, CEO of DMP, said: “We are extremely excited about this unique advance in digital signage technology, which will make the power of this type of media available to all retailers. Our solution is not PC-based, which means it is future proof, as well as extremely robust and flexible.

“Often the cost prohibitive nature of the majority of technology and the high installation costs prevent companies investing in something which can have a hugely positive impact on their bottom line. We hope our new product will change that, giving wider access to a sales-enhancing, next-generation solution.”


For more information, please contact Harriet Cullum on 01423 740 640 or email [email protected].

About Digital Media Projects

Hailed as a next-generation provider in the broadcast media industry, Digital Media Projects Ltd (DMP) constantly innovates to provide the most technologically advanced solutions to a range of complex problems.

DMP provides bespoke digital signage, HD over coax, face recognition and eye tracking software and IPTV solutions to a range of industries, including retail, hospitality, education, sports stadia and corporate. Working with some of the UK’s most well-known organisations, DMP is able to tailor solutions to an individual client’s needs, working in true partnership.

Digital Media Projects Ltd
1 Greengate
Cardale Park
01423 740 640

Source: Digital Media Projects

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