The World Out of Home Organization (WOO) revealed the winners of its prestigious Global Creative Awards during the annual Global Congress in Mexico City today. Awards were presented across multiple categories, including Classic Creative, Digital Creative, Special Build Creative, Sustainability, Technical Innovation, Rising Star, Leadership, Lifetime Achievement, and the Chair of Judges Award.
Delegates attending the Congress selected the Technical Innovation Award winner from a shortlist of three finalists.
The 2025 WOO Global Creative Award winners are:
- Classic Creative Award: Welcome to Melbourne (Specsavers ANZ / TBWA Melbourne, Australia)
- Digital Creative Award: Your posture is your future (Croatia poliklinika / bruketa&žinić&grey / Go2Digital, Croatia)
- Special Build Creative Award: Habitat light up the city (Habitat (Sainsburys) / New Commercial Arts / Grand Visual & Talon, UK)
- Sustainability Award: HAZ Eco (GPO Vallas, Mexico)
- Technical Innovation Award: The Billboard Run (Adidas / Ocean Outdoor, Sweden)
- Rising Star Award: Ruby Juchau, Executive Channel Network
- Leadership Award: David Krupp, Global CEO, billups
- Lifetime Achievement Award: Eric Newnham, Talon
- Chair of Judges Award: Dulux (Dulux Group / Pitch Black Partners / Lumo / MBM, New Zealand)
Matthew Dearden, Chairman of the Judges and CEO of Alight Media, commented on the record number of entries received: “The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year’s awards truly outstanding.”
Dearden elaborated on the awards’ significance: “These awards are about more than just trophies. They celebrate the great work in out of home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career. This shines a beacon inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium.”
“It is a privilege to chair the judging panel, and in particular to select the Chair’s Award,” Dearden added. “Once again this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact. Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners. Based on these awards, I know that out of home media is in great health and our best days are ahead of us. I look forward to celebrating the winners!”
Dino Burbidge, Creative-in-Residence at WOO, noted the impact of a new category: “With the addition of a new Special Builds category for 2025, it’s been a bumper year for all creative entries in the WOO awards. It was great to see so many world-class entries from all around the world, not just the more developed territories. It sends a clear message that OOH is a place where creatives from all over the world can come to experiment, innovate and get recognised on a world stage. Congratulations to the winners and I can’t wait for next year.”
The awards recognize excellence and innovation in Out of Home (OOH) advertising on a global scale.
