Redner’s Markets, a U.S.-based grocery chain operating 44 locations, has entered a partnership with Grocery TV, a prominent in-store retail media platform. This collaboration aims to enhance the shopping experience by deploying digital screens in high-traffic areas, including store entrances and checkout lanes.
Using Grocery TV’s proprietary content management system (CMS), Redner’s will deliver customized messaging to its shoppers. The screens will showcase promotions for services like Redner’s Ready, the company’s online ordering and curbside pickup service, and HealthCents, a nutrition program led by Redner’s Corporate Dietitian, Meredith McGrath.
“We’re committed to improving our stores and providing greater value to our customers,” said Gary Redner, COO at Redner’s Markets. “Partnering with Grocery TV allows us to modernize our in-store experience and highlight the services we offer to support our shoppers’ needs.”
Driving Incremental Revenue Through Advertising
By joining Grocery TV’s national in-store media network, Redner’s Markets will also tap into a new revenue stream. The platform allows advertisers to promote their products alongside Redner’s content, delivering targeted ads to shoppers at key moments. This model not only enhances the customer experience but also generates additional income for Redner’s.
“We’re thrilled to support Redner’s vision of improving customer engagement while helping them unlock incremental revenue,” said Don Oelke, co-founder and COO of Grocery TV.
Expanding Grocery TV’s Nationwide Reach
Redner’s Markets is the latest addition to Grocery TV’s expansive network, which now spans over 5,000 stores across the U.S. Grocery TV’s technology reaches 1 in 4 Americans, offering advertisers an effective way to connect with consumers through high-impact video content. More than 100 grocery retailers leverage Grocery TV’s end-to-end solution to manage and monetize their in-store digital marketing efforts.
About Redner’s Markets: Redner’s Markets, Inc. is a U.S.-based, employee-owned grocery chain dedicated to delivering rewarding shopping and workplace experiences. Operating 44 grocery stores and 24 Quick Stops across Eastern Pennsylvania, Maryland, and Delaware, Redner’s provides a variety of services tailored to meet the needs of its local communities. For more information, visit Redner’s Markets.
More on Grocery TV, Website: https://grocerytv.com/
