Out-of-home advertising provider VMO has installed a new double-sided LED screen at Barrington Community Shopping Centre in Spreydon, Christchurch, as part of its ongoing expansion across New Zealand’s retail hubs. The screen, measuring six metres in height and two metres in length, is positioned in the centre’s main thoroughfare, aiming to capture consumer attention during peak shopping periods.
This follows VMO’s December 2023 launch of a four-metre double-sided screen at Highbury Birkenhead, a busy entertainment and dining precinct in Auckland’s Birkenhead Village. The Highbury location, anchored by Woolworths and Live Wire Super Park—New Zealand’s largest indoor playground—serves as a strategic site for brand visibility.
Rob Forsyth, Commercial Director of VMO New Zealand, emphasized the company’s focus on retail-centric growth. “These new sites are another great example of VMO’s commitment to giving brands more opportunities to connect with consumers across the retail space,” he said. “It also expands our growing large-format network, which is being deployed in key strategic retail locations nationally. After successfully launching our first site at Ormiston Town Centre, we have more sites in the pipeline set to roll out across the year.”
Since entering New Zealand’s retail media market in August 2023, VMO has secured advertising rights to over 20 shopping centres in major cities, including Auckland, Christchurch, and Wellington, as well as regional hubs such as Invercargill, Queenstown, Hastings, and Taupō. The company’s current portfolio includes large-format screens and supermarket proximity displays.
By the end of 2025, VMO plans to expand its network to more than 50 locations, blending high-traffic retail zones with community-focused areas. The initiative aligns with broader industry trends prioritizing targeted, location-based advertising to engage shoppers closer to purchase decisions.
